Aug 27, 2023
National Cloak & Suit Co. 1923
Another 100 pages are published from the National Cloak & Suit Co. catalog for spring and summer 1923. The New York mail-order company sold hand-embroidered blouses (p. 81) and underwear from Puerto Rico (p. 209) or Japanese habutai and pongee silk fabrics (pp. 272-273). In addition, the flat and "boyish" bust established itself as the new fashion line for brassieres in 1923 (p. 216).
As of today, you will find over 9,800 pages in the artdeco-boulevard.de database.
Jul 9, 2023
Modenschau – July 1928
Modenschau issue no. 185 for July 1928 turned its attention entirely to midsummer fashions for spas, promenades and summer resorts. The focus of attention centered on summer and afternoon dresses, evening gowns, and convertible ensembles for cooler summer days.
The articles in the issue reported on practical travel ("Travel Wisely!"), the "Woman as Paramedic" or gave cosmetic advice in "Ten Minutes in the Service of Beauty." You will now find over 9,700 pages on artdeco-boulevard.de.
Jun 4, 2023
National Bellas Hess, Inc. 1933
The catalog of the New York mail order company National Bellas Hess, Inc. for spring and summer 1933 is now complete — previously only 23 pages were online. Dresses with puffed sleeves were the big fashion of 1933, and even coats featured leg o'mutton sleeves to accentuate the shoulders. Hats with matching scarves were fashionable for ladies, as were pajamas for leisure hours.
You will now find over 9,600 pages on artdeco-boulevard.de.
May 7, 2023
Modenschau – May 1928
The first dresses for the hot midsummer days were presented in Modenschau issue no. 185 for May 1928. While the day and sports dresses still showed the simple fashion line, the afternoon dresses gained a new feminine touch with asymmetrical lines, cascade arrangements or pointed skirts.
The articles in this issue are "The Car for Everyone," "The Elegance of the Small Accessories" or "The Chinese Woman of Tomorrow." You will now find over 9,500 pages on artdeco-boulevard.de.
Apr 9, 2023
National Cloak & Suit Co. 1923
By the spring of 1923, the low waistline had fully arrived in fashion. Instead of 58 pages, you will now find 170 pages from the 354-page National Cloak & Suit Co. catalog for spring and summer 1923.
The fashion line was defined by the basque dress or robe de style with a smooth and tight fitting bodice and a very wide, full skirt, which was further accentuated by loosely falling side panels, tunics or apron parts. You will now find over 9,400 pages on artdeco-boulevard.de.