News

Chilly days and turning leaves announce the approach of winter, to which fashion is also adapting. This is no different today than it was 80 years ago. The August 1931 issue of Modenschau No. 224 gave a first preview of the 1931 fall fashions and provided many patterns for the coming transitional fashions, for which matching patterns could also be ordered.

The 15 pages from the Modenschau issue No. 224 present autumn and rain coats, visiting and afternoon dresses as well as costumes - but also evening dresses and wedding gowns can be found in the offering of this issue.

All pictures of the individual fashion years are now uploaded in 600 x 800 pixel format. The text "The First World War and Fashion - 1914-1918" on the Fashion Development page has also been revised and drastically expanded in recent weeks.

In the summer of 1930, the economy continues to cool down significantly. But this fact does not change the anticipation of the coming summer, for which even the well-dressed lady wants to prepare with new clothes.

The fashion magazine Modenschau No. 209 of May 1930 offers interesting suggestions and patterns for new swimwear, travel costumes, midsummer dresses and even evening gowns for tepid summer nights. 18 new pictures from the magazine show, besides the latest fashion, also the new fashion line of 1930.

Two texts of the Fashion Development page - "Fahion In A Social And Historical Context" and "The Fashion Of The Belle Époque Until 1914" - have been completely revised in the last few weeks. All resizable images of the Fashion Development page are now uploaded in 600 x 800 pixel format.

In 1916, women's fashion is characterized by very wide skirts - the so-called war crinoline. While World War I rages in Europe, the mail-order business continues unabated in the United States, which is not yet involved in the wartime conflict.

The latest French models are the inspiration and starting point for Philipsborn's 1916-17 Fall/Winter catalog offerings, and a total of 44 new scans from that catalog - much of it in color - have found their way into today's update. As a result, more than 1,100 fashion images from 1916 to 1933 are now available.

The fashion years 1922 to 1924 have now received a source list, with the fashion reports covering 1922 and 1924 significantly revised and expanded.

In the summer of 1927, Bellas Hess & Co. and National Cloak & Suit Co. merged to form the third largest mail order company in the U.S., National Bellas Hess Co. Inc. The first joint fall/winter catalog of the newly formed company followed in the fall of 1927.

In today's update there are 56 newly scanned images from the 1927-28 National Bellas Hess company fall/winter catalog.

Also newly integrated is a film you will find in the Fashion Year 1928. The current spring fashion of the year 1928 - in color!

Also the fashion years 1929 to 1933 have now received a source list.

Today follows a small update with 14 fashion pages from the German magazine Modenschau No. 239 from November 1932.

In addition to colorful illustrations of the glamorous evening fashions of the early 1930s, this issue also features beautiful models of afternoon dresses, visiting dresses, dresses for the more strongly built lady, and winter sportswear for ladies… and even wedding dresses!

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