Oct 29, 2023

Modenschau – October 1928

In the course of the fall season, the Modenschau issue no. 190 for October 1928 presented a large selection of fall and evening fashions. Although a fundamental change in fashion was still lacking, the skirts of evening dresses were slowly becoming longer again.

Articles in the magazine highlighted "The Bachelorette and Her Home," raved about Dresden, the Saxon "Florence on the Elbe," dared a look at "India's Women's World" or reported on "Wives in the profession."

Sep 17, 2023

Bellas Hess & Co. 1920-21

Another 100 pages from the Bellas Hess & Co. Catalog for fall and winter 1920-21 are now online. Fall fashions in 1920 featured a still high waistline and calf-length skirts, as well as a penchant for extensive embroidery. The widened waistline was popular, achieved by panels of fabric falling loosely at the sides, hoop skirt-like drapery (paniers), protruding pouch-like bouffant fabric, or redingote-style tunics.

You will now find over 9,900 pages on

Aug 27, 2023

National Cloak & Suit Co. 1923

Another 100 pages are published from the National Cloak & Suit Co. catalog for spring and summer 1923. The New York mail-order company sold hand-embroidered blouses (p. 81) and underwear from Puerto Rico (p. 209) or Japanese habutai and pongee silk fabrics (pp. 272-273). In addition, the flat and "boyish" bust established itself as the new fashion line for brassieres in 1923 (p. 216).

As of today, you will find over 9,800 pages in the database.

Jul 9, 2023

Modenschau – July 1928

Modenschau issue no. 185 for July 1928 turned its attention entirely to midsummer fashions for spas, promenades and summer resorts. The focus of attention centered on summer and afternoon dresses, evening gowns, and convertible ensembles for cooler summer days.

The articles in the issue reported on practical travel ("Travel Wisely!"), the "Woman as Paramedic" or gave cosmetic advice in "Ten Minutes in the Service of Beauty." You will now find over 9,700 pages on

Jun 4, 2023

National Bellas Hess, Inc. 1933

The catalog of the New York mail order company National Bellas Hess, Inc. for spring and summer 1933 is now complete previously only 23 pages were online. Dresses with puffed sleeves were the big fashion of 1933, and even coats featured leg o'mutton sleeves to accentuate the shoulders. Hats with matching scarves were fashionable for ladies, as were pajamas for leisure hours.

You will now find over 9,600 pages on

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