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Jun 30, 2024

Modenschau – July 1929

For midsummer, German fashion magazine Modenschau no. 199 for July 1929 presented 140 styles of light sports, street, afternoon and summer dresses for city and travel. Finally, the waistline had returned to its natural height.

Interesting articles in the magazine include "Be Beautiful Through Soul", "Baby's Preparation for the 'One Year Anniversary'", "Rio, the Hot City", "What Do Movie Stars Do with All That Money?" and "What Happens to the Wife's Property in Marriage?"


May 26, 2024

Modenschau – May 1929

The issue of the German fashion magazine Modenschau No. 197 for May 1929 was all about the upcoming summer season and presented summer dresses, travel suits and swimwear for summer vacations at spas or on the Baltic or North Sea in addition to children's fashion and dresses for young women. The topics of the articles were "Talk to Your Doctor!", "Too Much Record?" and "Without Vocational Training".

You can now find over 10,600 pages on artdeco-boulevard.de.


Apr 28, 2024

National Cloak & Suit Co. 1924

There are now 150 pages online from the catalog of the National Cloak & Suit Co. for spring and summer 1924 previously there were only 29. The impact of the Egyptomania of the previous year was still evident in the women's dresses. The straight fashion line began to prevail. Men's summer suits were made from fabrics such as Coolkenny Crash, Panama Cloth or Palm Beach Cloth for the warm days.

You can now find over 10,500 pages on artdeco-boulevard.de.


Mar 17, 2024

Philipsborn's 1924

In 1924, the Chinese tile game Mah-Jongg created a craze in the USA, which also spread to mail order companies. The Philipsborn's catalog for spring and summer 1924, which is now online with 250 pages, features Mah-Jongg sandals (p. 163), Mah-Jongg jewelry and the game itself (p. 105). Ladies' dresses and clothes were available to be ordered in the fashion colors Chinese red or Chinese blue.

You can now find over 10,400 pages on artdeco-boulevard.de.


Feb 18, 2024

B. Altman & Co. 1924

The slim fashion line, which fell straight from the shoulders to the hem, had firmly established itself by 1924. In the newly uploaded B. Altman & Co. for spring and summer 1924, you will find 134 pages of day, afternoon and elegant evening wear in the upper price range for women. Furthermore, you will find sportswear, swimwear, underwear, corsets, children's fashion and, to a limited extent, fashion for men.

The artdeco-boulevard.de database now comprises more than 10,300 pages.


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