After the First World War, the watchword in the USA was "return to normalcy". Fashion too sought to return to the pre-war era with longer skirts and the re-established slim fashion line. In the catalog of the upscale New York department store B. Altman & Co. for fall and winter of 1919-20, you will find women's fashion, underwear, children's clothing and men's clothing in the upper price range.

The artdeco-boulevard.de database now comprises more than 11,000 pages.

Another 100 pages from the mail order catalog of the Chicago Mail Order Co. for fall and winter 1932-33 are now online. On these additional pages you will find women's coats, underwear for him and her, women's and men's shoes, ladies' hats, children's fashion, workwear for men, as well as jewelry, watches, toys and decorative and gift items for Christmas.

Discover over 10,900 pages in the artdeco-boulevard.de database!

During the cold season of the year, coats with lavish fur trimmings were absolutely fashionable, as can be seen in the catalog of the Chicago Mail Order Co. for fall and winter 1928-29. In addition to fur animals, fur fabrics were used in large quantities for women's coats to enable less well-off female customers to buy a fur coat. The catalog is now online with 130 pages instead of the previous 31.

As of today, you will find over 10,800 pages in the artdeco-boulevard.de database.

For the final hot and summery days, the issue of the French magazine La Coquette no. 139 for August 1924 provided plenty of inspiration for elegant promenade, afternoon and summer dresses.

The slim-cut sheath dress with a skirt more than calf-length determined the fashionable silhouette of the year. The magazine also contains several models for children's and mourning dresses, tailor-made suits and blouses.