Bell skirts, delicate drapery, flounces, draped, gently falling fabrics, longer skirts and the youthful princess line — known as the "New Silhouette" — conquered women's fashion in 1930. Another 100 pages from the catalog of the Chicago Mail Order Co. for spring and summer 1930 are now online and show women's hats, dresses, shoes, children's clothing, underwear and men's suits.

You can now find over 11,300 pages in the artdeco-boulevard.de database.

By the beginning of 1925, the straight fashion line had finally established itself and skirts were once again reaching calf length. In the catalog of the Chicago Mail Order Co. for spring and summer 1925, 110 pages of which are now online, you can find the small bell-shaped cloche hats or richly beaded evening dresses imported from Paris (p. 37) and hand-made summer dresses from Puerto Rico (p. 31).

The artdeco-boulevard.de database now comprises more than 11,200 pages.

"Quicker than we ever thought, women have become accustomed to the new silhouette", stated Modenschau no. 204 from December 1929. Indeed, evening wear at the turn of the year 1929/30 featured the high waist and the elongated skirt with points and trains. In the magazine you will find the articles "Every Year Again…", "Be Beautiful through Taste" and "Prominent Women in Front of the Microphone".

You will find over 11,100 pages in the artdeco-boulevard.de database.