May 25, 2019
Modenschau – May 1926
The issue of Modenschau No. 161 for May 1926 presented the latest summer models for the warm days. In addition to summer dresses, the issue also featured dirndl dresses for country stays, dresses for summer retreats, as well as ensembles and sports dresses.
Photographs showed the current bathing suits of the 1926 bathing season, and the editorial was devoted to "fine habitation" at the time of the housing shortage in the Weimar Republic – a topic that was as relevant then as it is today. Over 4,100 pages are now available in the database.
May 13, 2019
M. W. Savage Co. 1927
With about half a million customers in the northwestern states, the M. W. Savage Co. mail order company of Minneapolis, Minnesota, was one of the smaller mail order companies in the U.S. 164 new pages from the Savage Spring/Summer 1927 catalog are published with today's update.
In addition to a manageable selection of women's, men's, and children's clothing, the catalog also includes washing machines (pp. 232-233), radios (pp. 339-343), furniture, automotive accessories, and farm equipment.
Apr 30, 2019
Haensel-Echo No. 13 – 1933
As a small update, the addition of the missing pages to the Haensel-Echo issue No. 13 from 1933 follows today. Instead of the previously only ten pages, all 16 pages are now uploaded.
Also, please note the image search! Here you can search 4,000 pages from 80 mail order catalogs and magazines by terms and type of illustration or specific issues and years. Similar to an online store, all pages are sorted by category and article (e.g. "fur coats").
Apr 12, 2019
Modenschau – April 1929
The April 1929 issue of Modenschau No. 196 presents over 130 dress models for the warm summer months on 64 pages. In addition to estival garden and dirndl dresses for the warm season, spring coats and filmy summer dresses, the issue also contains a number of evening and wedding dresses.
Articles were devoted to the topics "From Squaw to Girl" or "A Swiss Woman's Trip Around the World Thirty Years Ago." Advertisements for Schwarzkopf Shampoo, Stollwerck Chocolate, Nivea Cream and Dr. Oetker can also be found in the magazine.
Mar 27, 2019
Modenschau – March 1927
Not only yesterday many of us want to be slim for the spring. As early as the 1920s, every kilo too much was a particular concern for the female sex. The Modenschau issue No. 171 of March 1927 was therefore dedicated to the topic of "The slim figure" in the third part of its series of articles.
In addition to spring coats, transitional dresses and children's clothing, the issue also contains four color pages presenting ensembles, afternoon dresses, tea dresses and wedding gowns.