News

With about half a million customers in the northwestern states, the M. W. Savage Co. mail order company of Minneapolis, Minnesota, was one of the smaller mail order companies in the U.S. 164 new pages from the Savage Spring/Summer 1927 catalog are published with today's update.

In addition to a manageable selection of women's, men's, and children's clothing, the catalog also includes washing machines (pp. 232-233), radios (pp. 339-343), furniture, automotive accessories, and farm equipment.

As a small update, the addition of the missing pages to the Haensel-Echo issue No. 13 from 1933 follows today. Instead of the previously only ten pages, all 16 pages are now uploaded.

Also, please note the image search! Here you can search 4,000 pages from 80 mail order catalogs and magazines by terms and type of illustration or specific issues and years. Similar to an online store, all pages are sorted by category and article (e.g. "fur coats").

The April 1929 issue of Modenschau No. 196 presents over 130 dress models for the warm summer months on 64 pages. In addition to estival garden and dirndl dresses for the warm season, spring coats and filmy summer dresses, the issue also contains a number of evening and wedding dresses.

Articles were devoted to the topics "From Squaw to Girl" or "A Swiss Woman's Trip Around the World Thirty Years Ago." Advertisements for Schwarzkopf Shampoo, Stollwerck Chocolate, Nivea Cream and Dr. Oetker can also be found in the magazine.

Not only yesterday many of us want to be slim for the spring. As early as the 1920s, every kilo too much was a particular concern for the female sex. The Modenschau issue No. 171 of March 1927 was therefore dedicated to the topic of "The slim figure" in the third part of its series of articles.

In addition to spring coats, transitional dresses and children's clothing, the issue also contains four color pages presenting ensembles, afternoon dresses, tea dresses and wedding gowns.

With spring approaching on March 21, the warm days are already within reach.

Today's update includes around 140 more pages to the already uploaded 69 pages of Chicago Mail Order Co. mail order catalog No. 98 from spring/summer 1929. Exactly 90 years ago, around 4 million customers ordered their latest spring fashion from this catalog.

3,900 pages are now publicly accessible on artdeco-boulevard.de.