Jun 4, 2017
Hamilton Garment Co. 1929
Supplementing the 32 pages that were already online, the entire 108-page mail-order catalog of the New York department store Hamilton Garment Co. for spring and summer 1929 is now online in its entirety.
In addition to dresses, coats, underwear, shoes, handbags and hats for the well-dressed lady, the 1929 catalog of the former department store on New York's Fifth Avenue also features outerwear for girls and boys.
May 20, 2017
Modenschau – May 1925
The 52-page issue of the illustrated fashion magazine Modenschau No. 149 from May 1925 is now also available online in its entirety. In this issue, in addition to almost 100 drawn and photographic models for summer 1925, there is an article entitled "Modern Women's Beauty" by Ernst Ulitzsch, with photos of the film actresses Greta Garbo, Lilian Harvey and Mia May.
Thus, the mark of 3,000 pages in the online database of artdeco-boulevard.de has now been exceeded!
May 7, 2017
Haensel-Echo Nr. 5 – 1929
Today sees the publication of the 16-page Haensel Echo No. 5 for spring and summer 1929, which was also not yet public on the former website.
The fifth issue of the company magazine contains seven beautiful illustrations of the then current men's fashion by Harald Schwerdtfeger (1888-1956), a description of men's fashion for the spring and summer season of 1929, and an illustrated tour of the Haensel factory in Forst (Lausitz, Germany).
Apr 30, 2017
Modenschau – April 1927
As of now, the issue of the illustrated German fashion magazine Modenschau No. 172 from April 1927 is also completely online. To the previously uploaded only five pages, the remaining 55 pages have been added. All articles as well as advertising and fashion from the issue are now accessible to you.
Thus, over 2,900 pages are now publicly viewable in the database on artdeco-boulevard.de!
Apr 15, 2017
National Bellas Hess Inc. 1928
Just in time for Easter, today we are updating with 170 new pages from the mail order catalog of National Bellas Hess Inc. for spring and summer 1928. Due to the merger of the two companies National Cloak & Suit Co. and Bellas Hess & Co. in the summer of 1927, National Bellas Hess became the third largest mail order company in the USA at the end of the twenties with over six million customers.
As a result, well over 2,800 pages from 38 catalogs and 29 magazines are now online!