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The new year 2018 makes us look not only into the future, but also back. Exactly 100 years ago, the 1917-1918 edition of the National Cloak & Suit Co. mail order catalog was valid. 120 of the 420 pages from the catalog are now public. Trench coats first made their way into men's and women's fashions. With the U.S. entering the war, military accessories and uniform-like dresses also became popular in American fashion.

Over 3,600 pages are now in the database.

In keeping with the autumn season, today's update is the addition of the October 1925 issue of Modenschau No. 154. Previously, only five of the magazine's 52 pages were online. Besides about 100 transitional models for the cold season, this issue also includes an autobiographical article by German silent film actress Henny Porten (1890-1960), in which she recalls her beginnings in what was then a nascent film business.

As a result, the number of 3,500 pages in the artdeco-boulevard.de database has now been exceeded!

New in the database since today is the Modenschau copy No. 249 from September 1933. In the fully uploaded 64-page issue, you will find not only the latest fall fashions, but also an illustrated article about the German film actor Gustav Froehlich (1902-1987) or an article titled "Here speaks your hairdresser!". An article called "German Harvest Customs" and a large-format picture from the annual show "The German Photograph 1933" already show a change in reporting since January 1933.

As of now, the issue of Modenschau No. 225 from September 1931 can also be viewed in its entirety on artdeco-boulevard.de. Previously, only 13 of the total 64 pages of the issue were online. This issue presents the latest fall fashions for 1931, including transitional dresses and fall coats, as well as elegant tea dresses and afternoon gowns. In addition, the editorial section contains an illustrated article on Buster Keaton.

There are now over 3,400 pages in the artdeco-boulevard.de database.

The subject of this update is the mail-order catalog of the New York department store Hamilton Garment Co. from the spring and summer of 1917. In addition to day, sports and formal dresses, blouses, coats and costumes, this catalog also includes dust coats for ladies on page 20, which were intended for car trips in the mostly open automobiles of the time.

In addition to the four color pages, the inserts (message from the managing director, order form and order envelope) are also scanned in for the first time.