News

When the Charles William Stores Spring/Summer 1919 catalog was mailed from the end of January, the First World War had only been over for a few weeks. In the frenzy of victory, ladies' coats in the color "Liberty Blue" (p. 70 a. 71) and decorative ribbons in the colors of the Allies were offered – as were mourning ribbons for soldiers killed in action (p. 120).

Instead of the previous 79 pages, 250 of the 832-page catalog with fashion, furniture and other articles are now online. This brings the number of pages in the artdeco-boulevard.de database to over 4,400.

The summer fashions of 1933 featured a high, tight waistline, a skirt hemline that was more than calf-length, and a broadened shoulder line, which was achieved by protruding flounces and shoulder collars or puffed sleeves and emphasized by large bows.

More than 150 models for the height of summer were presented in Modenschau Issue No. 246 for June 1933. Instead of the previous only 13 pages, the issue is now completely online. There are now 4,200 pages in the database.

The issue of Modenschau No. 161 for May 1926 presented the latest summer models for the warm days. In addition to summer dresses, the issue also featured dirndl dresses for country stays, dresses for summer retreats, as well as ensembles and sports dresses.

Photographs showed the current bathing suits of the 1926 bathing season, and the editorial was devoted to "fine habitation" at the time of the housing shortage in the Weimar Republic – a topic that was as relevant then as it is today. Over 4,100 pages are now available in the database.

With about half a million customers in the northwestern states, the M. W. Savage Co. mail order company of Minneapolis, Minnesota, was one of the smaller mail order companies in the U.S. 164 new pages from the Savage Spring/Summer 1927 catalog are published with today's update.

In addition to a manageable selection of women's, men's, and children's clothing, the catalog also includes washing machines (pp. 232-233), radios (pp. 339-343), furniture, automotive accessories, and farm equipment.

As a small update, the addition of the missing pages to the Haensel-Echo issue No. 13 from 1933 follows today. Instead of the previously only ten pages, all 16 pages are now uploaded.

Also, please note the image search! Here you can search 4,000 pages from 80 mail order catalogs and magazines by terms and type of illustration or specific issues and years. Similar to an online store, all pages are sorted by category and article (e.g. "fur coats").