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May 9, 2012

Charles William Stores 1919

After the First World War, fashion returned to the pre-war period. But the inflation caused by the war leaves behind a high price level from which the ready-to-wear fashion of the mail-order houses is not unaffected.

68 pages of fashion from the Charles William Stores spring and summer catalog of 1919 give a great impression of the immediate post-war fashion. Also 10 new fashion illustrations and again scanned better quality illustrations from the Charles William Stores Fall and Winter 1925-26 catalog follow with today's update. Over 1,400 pages of fashion are now online on the Zwischenkriegszeit.de site.

To improve clarity and to give more room for expansion, two topics from Fashion Development have been transferred to their own pages - The Twenties & The Thirties.


Mar 12, 2012

Chicago Mail Order Co. 1929

In the spring of 1929, there were already signs of a turnaround in women's fashion. One senses relatively little of this turnaround on the pages of the U.S. mail-order catalog of the Chicago Mail Order Co. from spring and summer 1929. Belt-lines are still low, and dresses emphasize hardly the waistline.

Today's update adds 54 pages from this catalog, showing women's hats, dresses, coats, underwear and also men's fashions to the Zwischenkriegszeit.de site. In total, well over 1,300 fashion illustrations from 32 mail-order catalogs and 23 illustrated magazines are now online. A complete revision has been made to the Fashion Year 1924.


Jan 29, 2012

National Cloak & Suit Co. 1923

In the spring of 1923, the devaluation of money in the German Reich accelerated. It was not until the currency reform in November 1923 that the economic situation began to stabilize. The situation in the USA was quite different. Here, economic development picks up speed and develops into a real boom in the following years.

The fashion of the spring/summer catalog of the National Cloak & Suit Co. of 1923 presents the new line of the year 1923, which is still a long way to the "typical" fashion of the twenties.

A text about the development of department stores and the emergence of the first American mail-order houses was added to the Fashion Development page.


Dec 31, 2011

Modenschau – November 1929

Just in time for the turn of the year comes the 8th and last update of the year. The Fashion Year 1925 is completely revised, expanded, much more extensive and now of course with sources and bibliography. In 1925, androgynous fashion is at its peak.

4 years later, the line of women's fashion again takes an unmistakably feminine direction, giving a foretaste of the glamorous, feminine fashion of the 1930s. In the German Illustrated Modenschau No. 203 of November 1929, ball gowns and evening dresses for the coming 1929-30 winter season are presented. Formal dresses and winter coats can also be found in the issue. Enjoy the new update!


Nov 5, 2011

Charles William Stores 1926-27

Today's update adds 59 scanned images from the 1926-27 Charles William Stores fall and winter catalog to the site. This means that there are now over 1,200 images online in the picture gallery from 30 American mail order catalogs and 22 fashion magazines and company magazines from the period 1916 to 1933.

The Fashion Year 1926 has been revised and significantly expanded in recent weeks, and of course a source list has been added.


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