Mar 30, 2021
Modenschau – April 1931
The basic fashion line in the spring of 1931 showed a high and narrow waistline. Dresses for daytime reached calf length, while skirts became longer and longer towards the evening. The April 1931 Easter issue of Modenschau No. 220 presented a selection of ensembles and sports dresses alongside elegant spring coats, afternoon and tea dresses for the start of the warmer season.
With the new update, you will now find over 6,800 pages on artdeco-boulevard.de.
Mar 12, 2021
Die Wienerin – March 1928
The Austrian fashion magazine Die Wienerin No. 93 from March 1928 shows 215 models on 44 pages. While the morning, street and sports dresses propagated the extremely plain and androgynous line, afternoon and tea dresses presented themselves in a much softer style.
Furthermore, spring coats, costumes, communion and confirmation dresses for girls, wedding dresses as well as boudoir pajamas and elegant matinée gowns are shown.
Feb 25, 2021
Hamilton Garment Co. 1921
The U.S. economic crisis of 1920/21 led to severe deflation. The catalog of the New York department store Hamilton Garment Co. for spring and summer 1921 is suffused with significant price reductions of 35 to 50 percent. Peasant-style dresses almost reached calf length. The waistline became less accentuated. Elaborate embroidery on dresses, blouses and costumes was fashionable.
Over 6,700 pages can now be found in the database of artdeco-boulevard.de.
Feb 7, 2021
Chicago Mail Order Co. 1930-31
In tune with the recent onset of winter, another 63 pages from the 1930-31 Chicago Mail Order Company Fall and Winter mail order catalog no. 104 are being released today. The deepening economic recession of 1930 caused demand to decline, resulting in deflation. As a result, the return of "pre-war prices" was advertised on many items and on the catalog front cover.
For all 114 pages, the article descriptions were completely digitized by OCR text detection.
Jan 13, 2021
The Designer – January 1918
In early 1918, the U.S. had been in World War I for nine months. The U.S. women's and fashion magazine The Designer from January 1918 presented its readers simple fashions to be tailored and self-embroidered by hand. Although economical use of food and fabric was the order of the day, and military accents such as braid made their way into women's fashions, some afternoon dresses featured extravagant bustles in back and fabric drapery.
Over 6,600 pages are now in the database of artdeco-boulevard.de.