Cover or title page of the French fashion magazine La Coquette no. 143 for December 1924. December 1924, No. 143. LA COQUETTE. Monthly magazine. CIRCULATION 200.000 COPIES. Publishing company LÉON CLAUDE, Paris. Price per issue… France 2.25 frs. Abroad… 3.- frs. Subscriptions… France (one year, 12 numbers) 25.- frs. Abroad 35.- frs. Descriptions of the engravings on the cover. J 8548. Practical and pretty dress for girls aged 8-10 years. The model executed in red wool on the left presents a pleated part below which are three white buttons. — A white linen collar adorns the neckline. Row of white buttons on the right side of the skirt. Fancy belt. Fabric usage: 2.10 m in large width. J 8549. Afternoon dress for young miss or woman. Very narrow black satin skirt, long smock blouse of navy blue marocain crepe with red and white embroidery and red lacquer belt. Guimpe and cuffs of black satin. Fabric usage: 1.40 m in 160 cm wide for the smock blouse 1.20 m of satin. J 8550. Honey-colored cashmere afternoon dress. Three superimposed flounces adorn the dress on one side while the other remains without trim. Flat bodice closed in front and trimmed with white and blue silk tassels. White collar in Georgette crepe or linen. Fabric usage: 3 m in 190 cm wide. All patterns in this issue are sent against 2.25 frs. money order. Publisher and Owner, LÉON CLAUDE, 4, rue Rochambeau (Square Montholon) PARIS 9th district. PARIS, LONDON, NEW YORK, VIENNA, AMSTERDAM, ZURICH, WARSAW, BUDAPEST, STOCKHOLM. EDITED AND DESIGNED IN PARIS. PRINTED IN GERMANY. [Page 1]

LA COQUETTE. Advertising: Self-promotion of the publishing house Léon Claude, Paris "COMING SOON: Tailleurs et Costumes [Eng. Tailor-made Suits and Costumes]. Season Album absolutely essential to the workshops which make tailor-made suits. Contains, under an elegant cover, 40 pages with about 140 latest models. — PRICE — Frs. 6.- per issue in France. Frs. 8.- per issue abroad"; "The ignorance of our own dispositions and weaknesses is a fertile source of failure and disappointment. To fight against this ignorance, follow the wise advice of the famous clear-sighted Madame LÉONA (33, Rue Pigalle 2nd floor), Paris. Consultations by correspondence 20 francs"; "LADIES. Listen to this: to refurbish your old forms of hats: straw, plush, felt, melusine, mole, contact the hat factory C. HENRY, 12, Rue Croix des Petits Champs. By a careful and meticulous work, all hats will be given back to you in the newest and latest mode"; "For all knitted articles ask for Angora Silk. ANGORA THREAD: In balls, in Skeins REQUIRE THE TRADE MARK 'C. P.' Angora spinning mill from Caen, PIERRE COLAS & GABRIEL PARET. CAEN: 16, Rue de Bras — Calvados, PARIS: 28, Boulevard St. Germain. EXPORTATION R. C. Caen 4623"; "LADIES. Before ordering your dresses, suits and coats, go to the Maison des Modèles, 75, Rue du Rocher, PARIS. You will find ravishing things there at more than advantageous prices"; "Knowing instead of ignoring. It is the success assured — Mrs. DINAH. Famous for her predictions. 34, Rue de la Condamine — PARIS. The future predicted by the Tarots. Soul and spiritualism. Advice by correspondence against Frs. 10.-. Every day from 10 a.m. to 8 p.m. — Subway: Place Clichy"; Self-promotion of the publishing house Léon Claude, Paris "COMING SOON: La Mode d'Aujourd'hui [Eng. Today's Fashion]. Special edition appearing twice a year. This album meets a need that is growing every day. It is indispensable to good dress makers and contains, under an elegant cover, 44 pages on which are more than 300 models (dresses of all kinds, for ladies and children, lingerie, fancy dress, skirts, blouses etc.). — PRICE — Frs. 6.- the number in France. Frs. 8.- the number for abroad"; "CONSTIPATION. Diseases: Liver, Stomach, Intestine, Pimples, Scales, Hemorrhoids, Migraines, Stained Blood, Rheumatism are cured by the RENOVATOR of Priest Le Gros. Brochure, free samples. His Address: Ph. BOUTROY, 8, rue de Passy, PARIS. Priest of St-Aubin le Couf, (S.-Inf.)"; Self-promotion of the publishing house Léon Claude, Paris "Très Chic [Eng. Very Chic]. EDITION OF GREAT LUXURY. SUBSCRIPTION PRICE: in France… 55.- frs. For abroad… 70.- frs. PRICE OF THE NUMBER: in France… 5.50 frs. Abroad… 7.25 frs. This publication, whose praise is not any more to be made, is destined to become the official collection of fashion, both by the authenticity and richness of the costumes shown and by its impeccable execution. It contains everything that is new in the field of haute couture. Each issue contains, in addition to a chronicle and description of the models, 8 pages of black engravings, 6 plates and a beautifully colored panorama." [Page 2]

Article: Francine, Chronicle (author unknown). TO enter an elegant parlor, each of us takes care of her personal presentation. Because the world is a theater in which we play the roles. — To enter the parlor, it is to show oneself in its apotheosis. To make a success of the whole, we match as good as possible the kind of hat to the kind of dress, colors are studied, and the collar of the coat, a little raised behind, makes a background to your face. The long sleeve is coming back in great steps and it is presented in the most original forms. Sometimes plain and narrow, tight to the wrist where a serpentine fabric cuff, lined with a contrasting-colored silk falls gracefully on the back of the hand, other times this sleeve with extended shoulder is worked with a small cuff or in a lingerie cuff. The latest sleeve, tight to the wrist, then flares out into slit puff, lined with matching silk. The neckline is not very low cut and is decorated with a masculine collar, a silk rouching or a moving scarf that is draped in any way. The square necklines (the newest thing) are decorated with embroidery or braid. The silhouette of the afternoon dress is straight and simple despite the ruffles, pleats and aprons with which it is decorated. The most distinguished dress will always be the tubular shirt dress, whose high collar and long narrow sleeves will emphasize once again the slenderness to which it aspires. These shirt dresses are buttoned, either in front or on the side down to the bottom. The pilgrim collar has taken on new shapes. It is square and falls behind like a fichu to the belt. This kind of fichu is successfully adapted to the manufacture of checkered fabrics, whose checks are arranged in an original way. Round capes are always very graceful. Cut in several sizes they are superimposed on the bodice; then they are edged with braid or soutache, just like the scarves that persist in graciously trimming the afternoon dresses. Once this scarf is in plain marocain, it is then worn on a dress of dark wool and a clip maintains it on the left side. Another time this scarf is cut into shape, pleated, and passed through two incisions made to the dress. The long blouse is a very important acquisition of fall fashion. Whether belted or shirt-shaped, it is always made of soft fabric set with fur or embroidery and decorated with buttons. Buttons combined with a ribbon braid produce a very successful effect. We also see a lot of "smock" blouses combined with a border, especially on the dresses of marocain that we will wear to go to tea, either at the casino or with friends. — The mistress of the house who gives a tea party will wear the traditional "Teagown" for which charming models have just appeared: in brocaded silk, brocade, crepe, with flared sleeves in silk chiffon or lamé lace falling down to the hem. For the tea dances, our designers, always happy with new ideas, have just launched a few models full of grace and very juvenile. One of them is composed of a skirt in marocain cut in the shape of a picoted flounce. A half-length cape made of the same fabric and tied with a picot ribbon or a long scarf passing through the fur belt, complete this pretty dress. The other, of original composition is in gold lamé silk, the sleeves are long and the funnel-shaped pleats of the skirt are maintained by a bayadere belt. The shoulders and the front of the dress are decorated with a rich embroidery. The standard lace width, intersected with silk bias with a matching scarf, white chiffon pleats on a black satin sheath produce charming effects; or bangs of ostrich feathers "guinea fowl", speckled with white, attached to a black dress in marocain, white pearl embroidery on a silk sheath are worn in different colors. If the skirt and blouse vary in color, matching ribbon bows and bias will establish the union of fabrics. Scarves and bows are always, well, juvenile and dresses with colorful designs almost always call for them. The last kind of scarf is composed of small ribbons of reps joined together, whose tone harmonizes with the colors of the fabric. A delicious dress of young girl is in fabric with thousand flowers whose peplum or flounces are hemmed with a broad ribbon matched, set with a small fringe. Francine. — Descriptions of the models on the cover. [See front cover.] Photographic illustrations showing six models of women's cloche hats. The hats are adorned with side feather tassels and grosgrain ribbons. All models without further explanation. Photos: Studio Joel Feder, New York City, U.S.A. (biographical data unknown). [Page 3]

LA COQUETTE. J 8551. Ribbed woolen coat dress. A very long and straight cut tunic-like smock blouse rests on a narrow sheath dress. The belt crosses the smock blouse. Long and tight sleeves. Straight collar. Fabric usage: 3.25 m in 140 cm wide. J 8552. Town dress in woolen reps. The elongated bodice with a broad peplum cut into shape, rests on the narrow skirt. On the front of the bodice and skirt a fabric bias trimmed with buttons. Shawl crepe Georgette. Bias with buttons on the sleeves. Fabric usage: 3 m in 140 cm wide. J 8553. Town dress in navy blue serge with white embroidery and a white vestee. Plain skirt, not very full, made of a single width of fabric, straight bodice, buttoned in front, clearing the vestee. Fabric usage: 2.20 m in 140 cm wide; 30 cm for the vest in 70 cm wide. J 8554. Coat dress in wool plaid trimmed with cloth. The dress has a straight shape with a buttoned front closure. The plain shawl, wrapped around the neck is fixed on each side under the belt, and is edged with fur. Long and tight sleeves with fur cuffs. Fabric usage: 2 m in 140 cm wide wool plaid and 2 m in 70 cm wide cotton cloth. [Page] 4

LA COQUETTE. J 8555. Straight dress in cloth with Georgette crepe sleeves. A very wide striped ribbon is laid on the front of the dress. Fabric usage: 1.55 m in 130 cm and 1.25 m for the sleeves. J 8556. Cherry "kasha-serge" afternoon dress with Georgette crepe trim, forming series of small flounces on the front of the skirt, piping the closure of the dress and forming the collar and cuffs. Fabric usage: 1.35 m in 120 cm wide and 2 m of crepe Georgette. J 8557. Coat dress in black "kasha" of straight form trimmed with fine tucks passing over the shoulders and descending on the skirt to the bottom of the dress. The small shawl and the trim of the pockets are made of cherry-red crepe Georgette. Fabric usage: 3 m in 120 cm wide. J 8558. Town dress in beige kasha cloth trimmed with white kasha cloth. The bias, placed around the skirt and on the front of the bodice is trimmed to the height of the waist with an embroidered monogram. 2 groups of fine seams on the hips. Long and tight sleeves. Fabric usage: 2 m in 130 cm wide and 80 cm of white fabric. [Page] 5

LA COQUETTE. J 8559. Evening dress in mauve-colored crepe de chine. The dress has a shirt shape with 2 strips on the sides. These strips are supplemented with 4 superimposed ruffles. A shawl is fixed in front of the bodice and falls on the other side trimmed with ruffles. Fabric usage: 4.50 m in 100 cm wide. J 8560. Evening dress in jade green Georgette crepe in shirt form with flounces on the skirt. The slip of the dress is maintained under it with straps. Fabric usage: 3.55 m in 90 cm wide and 2.50 m in 70 cm wide for the slip. J 8561. Evening dress in printed and plain silk. The plain yoke has a straight band cut in one piece on the front with a band joining the bottom edge and trimmed with buttons. Fabric usage: 2.65 m in 80 cm wide plain and 1.50 m of printed fabric. [Page] 6

LA COQUETTE. J 8562. Coat dress in brown cloth. The very narrow skirt is made of a single width of fabric and is adorned by 3 rows of embroidered piping, very narrow. The long smock blouse is embroidered on the edge also. Soft collar and long, tight sleeves. Fabric usage: 3 m in 120 cm wide. J 8563. Marocain crepe afternoon dress trimmed with an entre-deux of passementerie on which we can see a red Georgette crepe fabric. The silk braid goes up to the front neckline and trims the cuffs. Fabric usage: 2 m in 130 cm wide. J 8564. Coat dress of light-weight serge cut from a sole piece of fabric. The dress presents in front a pleated apron which is fixed under a large buttoned tab. Soft shawl collar. Georgette crepe vestee with jabot. Latter lays on the shawl collar. Sleeves cut to the same, long and tight trimmed with small facings and a button. Fabric usage: 3.50 m in 1.50 m wide and 35 cm for the vestee. [Page] 7

LA COQUETTE. J 8565 (Mira). Pink poplin dress trimmed with blue taffeta bias for girls aged 8 to 10. The pleated skirt has a flat apron that falls over the bodice. A slit starts at the neckline and is decorated with a bias that continues to the edge of a placket cut in one piece with the edge of the collar. Long sleeves with cuffs bordered by a silk bias. Fabric usage: 2.40 m in 100 cm wide. 75 cm for the bias. J 8566. Wool suit for boys 6 to 8 years old. The short pants are buttoned on the front on the blouse. Latter is trimmed with fine pleats and a white vestee. Cuffs match the vestee. Fabric usage: 1.50 m in 110 cm fabric and 25 cm for the trim in 80 cm wide. J 8567. Black velvet suit for boys 6 to 8 years old. Buttoned short pants on the blouse. The blouse is closed by 2 crossing buttons. Pongee pleats on the neckline and sleeves. Fabric usage: 1.35 m wide and 45 cm of silk in 90 cm wide. J 8568. Suit for boys of 4 to 6 years. The blouse with 2 pockets falls loosely over the straight pants. The collar, cuffs and pockets are trimmed with white ribbon. Fabric usage: 1,40 m in 120 cm width. J 8569. Navy blue poplin dress with red and white braid and red Georgette crepe collar and cuffs. The skirt has 2 groups of pleats on the front. Fabric usage: 1.80 m in 110 cm wide and 30 cm for the collar and cuffs. J 8570. Wool dress for girls 8 to 10 years old. The dress is pleated with a wide plain hemline running up the front to the neckline. Fabric usage: 2.60 m in 110 cm width. J 8571. Dress made of a printed silk bodice and a plain wool skirt. Fabric usage: 1.20 m of plain fabric in large width and 1.80 m of silk in 70 cm width. [Page] 8

LA COQUETTE. J 8572. Black silk blouse with gray silk embroidery and matching pleats to the embroidery. The blouse which has on the front a cut effect with a pleated vestee shows a very successful effect. Fabric usage: 2.10 m in fabric in large width and 80 cm of crepe Georgette in 90 cm wide. J 8573. Blouse in pink and black marocain crepe. A peplum made of 3 superimposed flounces is mounted on the upper part of the blouse. Double collar. Fabric usage: 2.30 m of pink Georgette crepe and 1.35 m of black Georgette crepe. J 8574. Elegant blouse in black Georgette crepe richly embroidered. The cut sleeves are gathered and slightly puffed at the wrists. A slit in front of the neckline. Fabric usage: 1.90 m wide. J 8575. Vest of duvetyn. Embroidered pockets and silk fringe trim the model. Fabric usage: 1 m in 150 cm width. J 8576. Long smock blouse in kimono shape of figured silk trimmed garnished with plain silk. The model presents on the right side a shawl wrapping around the neck and going down in a floating panel, attached to the belt. Fabric usage: 1.75 m in 80 cm width and 105 cm for the trim. J 8577. Blouse in foulard or marocain crepe. The model has the shape of a vest and closes in front by a button. The sleeves are gathered at the cuffs by constricting cuffs. Fabric usage: 1.60 m of printed fabric and 1.30 m of plain fabric in large width. [Page] 9

LA COQUETTE. J 8578. Afternoon dress of straw-colored marocain crepe and dark blue cloth. The very narrow skirt is mounted under an embroidery on the bodice. This embroidery is intersected by a bias of the same fabric. A shaped bias around the vestee of the bodice. Plain sleeves under the bell-shaped sleeves. Small turn-over collar. Fabric usage: 1.30 m of plain fabric in 1.20 m wide and 130 cm of cloth in large width. J 8579. Very pretty formal dress composed of a smock blouse of a printed crepe and a skirt of plain ottoman. The long smock blouse is bordered by a wide band of fur. A ribbon borders the neckline and floats freely on the left side. Fabric usage: 2.40 m in 1.20 m wide for the smock blouse and 1 m in 120 cm wide for the skirt. J 8580 (Rosalie). Smock blouse dress in beige woolen reps lined with marocain crepe. Plain skirt, not very wide, made of a single width of fabric. The model is tucked on both sides of the hips and features a shawl fixed by a clip. Fabric usage: 3 m in 1.20 m wide and 45 cm for the trim. [Page] 10