Cover or title page of the French fashion magazine La Coquette no. 140 from September 1924. September 1924, No. 140. LA COQUETTE. Monthly magazine. CIRCULATION 200.000 COPIES. Publishing company LÉON CLAUDE, Paris. Price per issue… France 2.25 frs. Abroad… 3.— frs. Subscriptions… France (one year, 12 numbers) 25.— frs. Abroad 35.— frs. J 8326. [Without explanation. Tailor-made suit.] J 8327. [Without explanation. Coat dress with side closing.] J 8328. [Without explanation. Ensemble for girl aged about 8 to 12.] All patterns in this issue are sent against 2.25 frs. money order. Publisher and Owner, LÉON CLAUDE, 4, rue Rochambeau (Square Montholon) PARIS 9th district. PARIS, LONDON, NEW YORK, VIENNA, AMSTERDAM, ZURICH, WARSAW, BUDAPEST, STOCKHOLM. EDITED AND DESIGNED IN PARIS. PRINTED IN GERMANY. [Page 1]

LA COQUETTE. Advertising: [Self-promotion of the publishing house Léon Claude, Paris] COMING SOON: Tailleurs et Costumes [Eng. Tailor-made Suits]. Season Album absolutely essential to the workshops which make tailor-made suits. Contains, under an elegant cover, 40 pages with about 140 latest models. — PRICE — Frs. 6.— per issue in France. Frs. 8.— per issue abroad. The ignorance of our own dispositions and weaknesses is a fertile source of failure and disappointment. To fight against this ignorance, follow the wise advice of the famous clear-sighted Madame LÉONA (33, Rue Pigalle 2nd floor), Paris. Consultations by correspondence 20 francs. LADIES. Listen to this: to refurbish your old forms of hats: straw, plush, felt, melusine, mole, contact the hat factory C. HENRY, 12, Rue Croix des Petits Champs. By a careful and meticulous work, all hats will be given back to you in the newest and latest mode. For all knitted articles ask for Angora Silk. ANGORA THREAD: In balls, in Skeins REQUIRE THE TRADE MARK "C. P." Angora spinning mill from Caen, PIERRE COLAS & GABRIEL PARET. CAEN: 16, Rue de Bras — Calvados, PARIS: 28, Boulevard St. Germain. EXPORTATION R. C. Caen 4623. LADIES. Before ordering your dresses, suits and coats, go to the Maison des Modèles, 75, Rue du Rocher, PARIS. You will find ravishing things there at more than advantageous prices. Knowing instead of ignoring. It is the success assured — Mrs. DINAH. Famous for her predictions. 34, Rue de la Condamine — PARIS. The future predicted by the Tarots. Sleep and Spiritism. Advice by correspondence against Frs. 10.—. Every day from 10 am to 8 pm. — Subway Place Clichy. [Self-promotion of the publishing house Léon Claude, Paris] COMING SOON: La Mode d'Aujourd'hui [Eng. Today's Fashion]. Special edition appearing twice a year. This album meets a need that is growing every day. It is indispensable to good dress makers and contains, under an elegant cover, 44 pages on which are more than 300 models (dresses of all kinds, for ladies and children, lingerie, fancy dress, skirts, blouses etc.). — PRICE — Frs. 6.- the number in France. Frs. 8.- the number for abroad. CONSTIPATION. Diseases: Liver, Stomach, Intestine, Pimples, Scales, Hemorrhoids, Migraines, Stained Blood, Rheumatism are cured by the RENOVATOR of Abbe Le Gros. Brochure, free samples Adr. Ph. BOUTROY, 8, rue de Passy, PARIS. Curé de St-Aubin le Couf, (S.-Inf.). [Self-promotion of the publishing house Léon Claude, Paris] Très Chic [Eng. Very Chic]. EDITION OF GREAT LUXURY. SUBSCRIPTION PRICE: in France… 55.— frs. For abroad… 70.— frs. PRICE OF THE NUMBER: in France… 5.50 frs. For abroad… 7.25 frs. This publication, whose praise is not any more to be made, is destined to become the official collection of fashion, both by the authenticity and richness of the costumes shown and by its impeccable execution. It contains everything that is new in the field of haute couture. Each issue contains, in addition to a chronicle and description of the models, 8 pages of black engravings, 6 plates and a beautifully colored panorama. [Page 2]

Article: Parisienne, Tea at the Grand Couturiers (author unknown). 1. Model BOUÉ SŒURS, Paris: Small straight dress in tartan taffeta, with matching fringe and lingerie collar. 2. Model JEAN MAGNIN. Paris: Navy blue serge dress with white pique shawl collar and mother of pearl buttons. 3. Model JEAN MAGNIN, Paris: Little afternoon dress in red crepe marocain with lingerie collar. The pockets are decorated with small variegated flowers. 4. Model JEAN MAGNIN, Paris: Navy blue satin afternoon dress with white embroidery. Lingerie collar. Photos: Studio Henri Manuel, Paris, France (1874-1947); Studio Talma, Paris, France (biographical data unknown). [Parisienne, Tea at the Grand Couturiers.] TEA AT THE GRAND COUTURIERS. Tea time is a time when many of the world's most elegant women gather at the home of the great couturiers to admire their marvelous collections. The slender, modern silhouettes offer such a variety of dresses that we can't help but notice a few. Above all, we note how judicious the choice of these dresses must be. As the city dress is a little too simple, and the evening dress too rich, it's the afternoon dress, with more fantasy and lighter colors, that should set the tone for teatime. Red, which is so much in vogue, works very well, either if the dress is completely in red crepe, or if the red forms the trim on a navy blue background. — At SAVARY, some pretty models: Biarritz: navy blue crepe de chine dress with navy blue and red printed foulard; San Remo: navy blue and red printed foulard dress with ocher background and black crepe de chine. — What could be more charming than a white skirt topped with a beautiful Indolaine [Indian wool] sweater, which you knit yourself and embellish with various stitches? Sensational! Primitif: Black Georgette crepe dress, pleated front, embroidery pattern and ribbons. Caline: Black crepe de chine dress adorned with two green lizards and red beads. — Here's another delicious dress by Savary: it's in navy blue crepe de chine and chiffon, with a pale-blue print, pink flowers and full pleats. — Savary creates a more delicious dress every week… This one is in black crepe, trimmed with green and black batik on the bodice. It's a dress that's both very elegant and extremely easy to wear: two indispensable qualities rarely found together in the same model. — At DRÉCOLL: Drécoll renews its already charming collection… And naturally, it adds the fashionable ostrich trim to its new dresses. On this lamé and gold lace dress, we see it fly away in a large ruby-toned ostrich feathers. — At MADELEINE & MADELEINE: This admirable evening coat in silver lace resting on green satin is trimmed with green ostrich feathers — the fashionable adornment — good luck to the creators of this sensational model! — From BOUÉ: "Fleur de lin" [linen blossom], dress in navy taffeta, embroidery and white net, pocket adorned with roses. "Rose d'or" [gold rose], pink taffeta dress with gold lamé and embroidery. "Melone", gold-yellow satin sheath, ocher net fabric and embroidery. — Not only does ostrich feathers lend itself to all manner of original "arrangements", but it can be dyed in all shades, from the brightest colors to the most delicate hues, and it's assured that every truly elegant woman this season will have a dress, evening coat or scarf adorned, enhanced and lightened with ostrich feathers. Parisienne. [Page 3]

LA COQUETTE. J 8329. Afternoon dress of cloth with richly hand-embroidered bodice. The plain skirt cut in one piece relates under a fancy leather belt to the richly embroidered bodice in front. An openwork stitch frames the embroidery. The sleeves are related to the normal armholes. Fabric usage: 4 m in large width. Transfer pattern 1 sheet. Pattern size 44. J 8330. Transition dress for the fall season in navy blue twill. Six very pleasant flounces bordered by black silk braid trim the front of the skirt. The bodice is cut a large star shape hiding the armholes and forming the collar. This bodice is laced in front by a ribbon. Fabric usage: 4.50 m in large width. Pattern size 44. J 8331. Small afternoon dress in blue-gray kasha-cloth. The plain, not very full skirt, is closed by a row of buttons on the left. It relates to the blouse bodice, which is quickly slipped on over the head and buttons in front. The flexible lapels join the narrow collar tapering off behind. A belt of the same fabric as the dress hides the slide that joins the skirt and the blouse. Fabric usage: 4 m in large width. Pattern size 44. J 8331a. Autumn dress of kasha-cloth "mastic". The dress is cut from an inlet and has the appearance of a long smock blouse over a short skirt. The edge of the smock is decorated with an embossed, plaited ribbon. This trim is repeated at the long flattering collar on the right side of the dress. The collar can be worn open and closed by wrapping the fluttering panel around the neck. The belt left aligns the front of the dress closes in a knot on the left. The long, close-fitting sleeves relate to the normal armholes. Fabric usage: 4.50 m in large width. Pattern size 44. [Page] 4

LA COQUETTE. J 8332. Coat dress of wool with blue checks on a gray background. Fine pleats adjust the dress behind, the fronts are strongly crossed over each other and close with a button. Wide lapels in navy blue cloth. A matching shawl passes through two notches; executed on the right front of the model. Fabric usage: 4 m in large width. Pattern size 44. J 8333. Brown wool marocain crepe afternoon dress with lighter trim at lower bodice edge, yoke and cuffs. A large embroidery goes above the bodice border. Fabric usage: 4 m wide. Transfer pattern 1 sheet. Pattern size 44. J 8334. Simple dress in gabardine. The back part of the skirt is pleated and relates to a bias at the front that holds the bodice. A dark velvet band goes up with buttons from the hemline of the skirt to the neckline with a white collar. Very narrow dark belt. Fabric usage: 5 m in large width. Pattern size 44. J 8335. Transition dress of "tête de nègre" dark brown marocain crepe. Tailored from one piece of fabric, the dress shows embroidered bands across it. A white Georgette crepe lapel runs from the right shoulder to the left hip, where it fastens under a bow. The long, tight-fitting sleeves have cuffs that match the lapel. Fabric usage: 4 m in large width. Transfer pattern 3 sheets. Pattern size 44. [Page] 5

LA COQUETTE. J 8336. Straight dress in wool plaid for girls aged 8 to 10 years. The model that is slipped on over the head is held at the waist by a plain belt. The collar and cuffs are in white or pink Georgette crepe. Ribbon tie. Fabric usage: 1.40 m in large width. J 8337. Ensemble for girls 10 to 12 years. Pleated skirt and jacket in navy blue gabardine, blouse in pink silk jersey, which is also used to form at the edge of the neck. Fabric usage: 3 m of gabardine and 1 m of jersey. J 8338. English dress in pale blue alpaca for girls aged 4 to 6 years. Cut without sleeves, the dress has a round yoke cut to the same. The edges are scalloped. Fine pleats across the skirt with embroidery. This embroidery is repeated at the neckline. Fabric usage: 1.80 m in 80 cm width. Transfer pattern 1 sheet. J 8339. Simple black and white alpaca dress for girls aged 8 to 10 years. Tailored with a long panel in front of the dress, it has a gathered skirt behind. Double collar in white Georgette crepe with colored trim. The kimono sleeves have two small plain lapels of the same fabric as the collar. Fabric usage: 2 m in large width. J 8340. English dress in dark blue silk jersey for girls 6 to 8 years. Raglan sleeves, belt passed through the fabric. Small folded collar. Fabric usage: 1 m for the dress and 40 cm for the trim. J 8341 (Niobe). Coat in gabardine or cloth for girls aged 12 to 14 years. Model strongly crossed in front, it closes in a draped movement and has soft lapels and a folded collar. Fabric usage: 2.50 m in large width. J 8342. Long pants sailor suit for boys 8 to 10 years old. The straight blouse is decorated with emblems. The collar is in sateen with white braid. Fabric usage: 3 m in large width. [Page] 6

LA COQUETTE. J 8343. Silk jersey smock blouse, embroidered with stitching and trimmed with ribbon fringe on the sleeves and bottom edge. Fabric usage: 1.75 m in large width. Transfer pattern 1 sheet. Pattern size 44. J 8344. Small smock blouse made of plain and printed silk. Can be slipped on over the head, an incision in front is hidden under the upper bias. Long sleeves gathered from the bottom in narrow bracelets. Fabric usage: 1.25 m of printed silk and 75 cm of plain silk, large width. Pattern size 44. J 8345. Smock blouse in cherry silk jersey. Fronts and back are fitted with straight epaulets. Turn-down collar and soft lapels. Black ribbon tie with embroidered monogram. Fabric usage: 3.50 m in large width. Pattern size 44. J 8346. Crepe de Chine smock blouse with embroidered fabric bib, collar and cuffs. Groups of small folds on the shoulders. Sleeves are attached low to the armholes. Fabric usage: 1.30 m in large width. Pattern size 44. Transfer pattern 1 sheet. J 8347. Pale pink Georgette crepe smock blouse trimmed with navy blue picot ribbon. Buttoned placket on the front, wide collar. The ribbon-trimmed cuffs also have navy blue taffeta facings. Fabric usage: 2 m in large width. Pattern size 44. J 8348. Jade green silk jersey smock blouse trimmed with leather-colored silk jersey. The model is cut like a kimono with very short sleeves. The neckline is fairly low cut and is trimmed with a small knotted collar on the side. Fabric usage: 2 m of jersey. Pattern size 44. [Page] 7

LA COQUETTE. J 8349. Transition dress in kasha-cloth. Plain skirt with little room in front of an asymmetrical apron that floats on one side and rises on the other side. Blouse top open with an embroidered bib. Long sleeves and narrowly cut. Fabric usage: 4.50 m in large width. Transfer pattern ½ sheet. Pattern size 44. J 8350. Youthful-looking dress in twill or jersey. An embroidered tunic trimmed with a pocket rests on a narrow sheath skirt. Blouse top with kimono sleeves. The soft collar can be turned down or worn tied up, as shown in the engraving. Transfer pattern 1 sheet. Fabric usage: 4.50 m in large width. Pattern size 44. J 8351. Fancy wool or silk dress. A plain pleated band trims the right front of the dress and is topped with a pleated ruffle. The yoke that holds the sleeves has a notch in the front to put on the dress. Fabric usage: 4 m in average width. Pattern size 44. J 8352. Afternoon suit, featuring a long Georgette crepe smock blouse and a black satin skirt. The smock shows an embroidered border. A removable shawl is put around the neck. The ends are embroidered. Long tight-fitting sleeves. Fabric usage: one large width of fabric for the skirt and 3.50 m for the smock blouse. Transfer pattern 1½ sheet. Pattern size 44. [Page] 8

LA COQUETTE. J 8353. Very pretty transition dress in navy blue gabardine enhanced with red crepe de Chine embroidered with blue and silver. The skirt is mounted to a plain embroidered yoke. Blouse top to be put on over the head, embroidered lapels and small collar folded plain elongated on one side and trimmed at the end with a long tassel. Long sleeves and tight-fitting, embroidered cuffs. Fabric usage: 3.50 m in large width. Transfer pattern 1½ sheet. Pattern size 42. J 8354. Straight dress for the transition in beige cloth trimmed with black silk braid. The front of the dress laid underneath is of variegated marocain crepe. Analogous tie mounted on the bias of the neckline. Fabric usage: 3.50 m in large width. Pattern size 42. J 8355. Striped flannel shirt dress. White Georgette crepe collar with ribbon tie. Both pockets are trimmed with tabs of the same fabric as the collar. Matching belt. Fabric usage: 3.50 m in 80 cm width. Pattern size 42. J 8356 (Julie). Brown autumn dress of duvetine [or duvetyn] with light piping. The dress is cut starting from the back side, and in front has a small lap flounce part dividing it into two halves. The buttoned placket on the front holds the straight collar very flexible. Fabric usage: 4 m in large width. Pattern size 42. [Page] 9

LA COQUETTE. J 8357. Transition dress in marocain wool crepe. Tailored with a plain back side, the dress presents in front three ruffles cut in superimposed form. Soft collar folded on itself and bordered by a round gimp cord trim that is repeated at the sleeves with elongated ruffles. Fabric usage: 4.50 m in large width. J 8358. Small straight dress in straw-colored gabardine uncovering in front a bib of pink crepe Georgette. The model closes with buttons. A pliant belt is passed through two incisions on the front. The sleeves are cut from the bottom to fit the wrists and widen towards the hand. Fabric usage: 4 m in large width. Pattern size 44. J 8359. Pale blue alpaca dress with a youthful appearance. Plain in the back, the model has six overlapping shaped ruffles in front, mounted under the double belt that surrounds the back. The plain collar and sleeves are of sharp edged Georgette crepe. Fabric usage: 4.50 m in large width. Pattern size 44. [Page] 10