Cover, front page or title page of the mail order catalog no. 102 of the Chicago Mail Order Company from Chicago, Illinois, U.S.A, for spring and summer 1930. The World's BEST STYLES. The World's LOWEST PRICES. Spring and Summer 1930. 1889 — Style Leaders Then. 1930 — Style Leaders NOW. FREE Premiums See Page 3. WE PAY the POSTAGE. CHICAGO MAIL ORDER CO., CHICAGO. Index-Page 16. Catalog No. 102. [Page 1]

Ensembles DOMINATE the MODE for SPRING! See Our Dress and Coat Pages for Newest Ensembles …Widest Varieties in Fashion and Fabrics at WORLD'S LOWEST PRICES. The VERY NEWEST …2-piece… Ensembles. Showing the New Lengths and Silhouette as Approved by Costa, Carét, and Mag-Helly of Paris. Featuring the New "LACY" ALL WOOL TWEED. Rayon Flat Crepe Blouse. 2 C 4464—WOMEN'S SIZES—34, 36, 38, 40, 42, 44 inches bust. 2 C 4465—MISSES' SIZES—14, 16, 18, 20 years. 32, 34, 36, 38 bust. Are you Paris-bound? When you've secured your passport, remember another indispensable—an ensemble like this one, inspired by Andree Costa! It's what La Parisienne wears to smart places—also L'Americaine who is "aware." Of the new "Lacy" All Wool Tweed, porous, soft, light weight, immensely popular there, and soon to be here. Blouse attached to side-flared, front-yoked skirt, and lapels on unlined coat, of Printed Rayon Flat Crepe; button-decked jabot and neckband of plain crepe. COLORS—Tan combination, or Blue combination. Please state size and color. See page 91 for dress lengths. Price, Postpaid… $7.98. FAST COLOR Cotton Pique. 2 B 6690—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust only. 2 B 6691—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 bust. Make room in your clothes-closet for your cotton ensemble—everyone must have one—and what could be "sweeter" for summer! This one, a perfect delight and a marvelous bargain, is from a Paul Carét original. It's of Cotton Pique in fast color prints, with high waistline cleverly emphasized by a black patent belt that passes under slit "tuxedo" bands of the coat. Dress has white blouse, and embroidered motif, red tie, pleats and flares beneath the front yoke, and back belt with slide. Red pipings. COLOR—White with contrasting prints. Please state size. See Page 41 for dress lengths. Money-saving price, Postpaid… $2.98. GIRL'S 2-piece ENSEMBLE. SIZES 8 to 14 YEARS. ALL WOOL TWEED. 2 C 4460—SIZES—8, 10, 12, 14 years only. Lengths 28, 31, 34, 38 inches. The ensemble mode in miniature—showing the influence of clever Mag-Helly of Paris! Of All Wool Tweed, never as popular as now, with ultra-smart, nearly full-length coat. New cap sleeve blouse attached to skirt, has shirred, ecru-lace-edged "cross-over" collar, and is made of Printed Rayon Flat Crepe, as are the streamer facings on the unlined coat. Skirt is pleated and flared beneath the button-trimmed front yoke. Newest of styles! Rarest of values! COLORS—Medium Red or Medium Tan. Please state size and color. Money-saving price, Postpaid… $5.98. Stylish Footwear! Cuban or Spike Heel. 2 J 418—Spike heel, about 2½ inches high. 2 J 419—Cuban heel. SIZES—2½ to 8 only. Widths, C, D, E. COLOR—Suntan Beige with Tan. State size, width. Price, Postpaid… $3.98. New! Beautiful! High grade! Of Genuine Kid, cut out and underlaid. Ribbon lies. Reptile Grain! THE LATEST. Spike or Cuban Heel. 2 J 113—Spike heel about 2½ inches high. 2 J 114—Cuban heel. SIZES—2½ to 8 only. Widths C, D, E. Money-saving price. Postpaid. COLOR—Blonde. State size… $3.00. Fine quality Reptile-grained Leather with Kid Leather; gold pipings. Leather soles. Very smart style. Indeed big value. An Outstanding VALUE. Genuine CREPE RUBBER Sole. 2 J 52—SIZES—2½ to 8. Wide widths. COLOR—Blonde with Brown. State size. Price, Postpaid… $2.48. Swanky Calf Finish Leather sport oxfords. Long-wearing, very comfortable Crepe Rubber soles and heels. Perforated tips and lace-stays. Unlined. Guaranteed counters. Copyright 1930. Chicago Mail Order Co. Practice economy … buy here, where prices are always lowest! Page 2

SERIES No. 9—Applies only to purchases made between Feb. 1, 1930 and July 31, 1930. SPECIAL PREMIUM CERTIFICATE. The Chicago Mail Order Co. agrees to present to the holder of this Special Premium Certificate the choice of any one of the Valuable and Beautiful Premiums Shown on pages 4, 5, 6, 7, 8, 9, and 10 of this catalog. The Premiums will be given absolutely without charge, and delivery expense will be paid anywhere in the United States. It's easy to get your choice of these Premiums, for there is nothing to sell, no work to do, and you can save money for yourself and family while getting the Premium. HOW TO SECURE A LOVELY PREMIUM FREE! 1. All we ask is that your total purchases (not counting items returned or refunds) from any of our Catalogs or Sale Books amount to Fifty Dollars ($50.00) or more, between Feb. 1, 1930 and July 31, 1930. 2. All purchases must be made between the dates specified above. Orders sent before February 1, 1930 or after July 31, 1930 cannot be applied on this offer. 3. There is no limit to the amount you may order at one time—you may order to the amount of Fifty Dollars ($50.00) at one time if you want to, or you may send us as many orders as you wish, provided your total net purchases amount to Fifty Dollars ($50.00) or more and the last order is mailed on or before July 31, 1930. 4. We will appreciate it if you will make each order as large as possible, because it's the saving we make on postage charges, clerical work, labor, packing materials, etc., on large orders, that makes it possible for us to give these valuable premiums Free and at the same time maintain our Guaranteed Lowest Prices. 5. All purchases must be made only in the name of the person who signs this certificate. 6. Space has been provided at the right in which you are to enter the date and amount of each order you send us. Please be sure to keep this record. 7. SEND US THIS CERTIFICATE WHEN YOUR NET PURCHASES TOTAL $50.00 OR MORE—When your purchases not counting refunds or items returned, total Fifty Dollars or more, write your name and address in the space below, fill in the number of the Premium wanted, tear out the certificate, attach it to your order, and mail to us. The Premium you select will be shipped to you free of cost, delivery paid. This certificate is not to be sent to us until you have ordered to the amount of $50.00 or more. This Offer applies Only to Purchases made between Feb. 1st, 1930, and July 31st, 1930. Record here the Date and Amount of Each Order sent between Feb. 1st, 1930, and July 31st, 1930. Date | Amount. |__|__| Total Orders between Feb. 1st, 1930 and July, 31st, 1930. |__|__| Less Returns and Refunds |__|__| Net Purchases |__|__| Note—All purchases shown above must have been made in the name of the person whose name appears on this certificate. Please be sure to record all your purchases above. Name……… (Please Print). P. O. ……… (Please Print). State……… (In Full). R. F. D. or St. and No. ……… Number of Premium wanted……… If all orders were not sent from your present address, please write your former address here……… SPECIAL NOTE! If any of your friends or neighbors wish to avail themselves of this Premium Opportunity and want us to send them a catalog, please print their names on the lines below. Name……… P. O. ……… State……… R. F. D. or St. and No. ……… Number of Premium wanted……… Name……… P. O. ……… State……… R. F. D. or St. and No. ……… Number of Premium wanted……… CHICAGO MAIL ORDER CO., CHICAGO. SERIES No. 9. Copyright 1930. C. M. O. Co. For Complete Details on How to Order, See Page 291. Page 3

PREMIUMS FREE! When Your Purchases Total $50.00 or More — As Explained on Page 3. Our Premiums DO NOT EFFECT Our PRICES. OUR Famous 38 Piece DINNER SET. The Housewife's PRIDE. Dresden Design Dishes that Come to You Without a Penny's Cost! VP 38¼—One of our beautiful free premiums. You'll be proud to display this lovely dinner service. Of excellent grade white Semi-Porcelain that will give wonderful wear. In an attractive Haviland-like shape, decorated with exquisite Dresden designs of dainty blue, soft rose, delicate ivory and rich tan, with a touch of black for contrast; rims banded with gold, giving a rich effect—something found only on dinnerware costing many dollars. Set consists of 38 pieces—a complete service for six, 6 Cups, 6 Saucers, 6 Pie or Dessert Plates (6 inches), 6 Dinner Plates (9⅛ inches), 6 Sauce Dishes (5 inches), 1 Vegetable Dish (8 inches), 1 Meat Platter (11½ inches), and 6 Cereal Dishes (5¾ inches) instead of the usual useless butter chips. You'll love it, your family will praise it, your guests will admire it, and everyone will be amazed to hear that it is Given Free when your total purchases amount to $50 or more, as explained on Page 3. Genuine WM. A. ROGERS 30 PC. TABLEWARE SET. Really Useful—and Absolutely FREE! VT 44—Whether you want tableware for general use, or for "company" occasions, you'll be wonderfully well pleased with this dandy 30-piece set that we offer to our customers Free. It's the famous Wm. A. Rogers Tableware, absolutely guaranteed to satisfy you, and comes in the lovely Avon pattern, always so popular, and so pretty and dainty that it's appropriate and in good taste on any table. Each piece is of highly polished Nickel Silver, with an extra smooth finish. The set consists of 6 Teaspoons, 6 Dessert Spoons, 6 Medium-sized Forks, 6 Knives (Medium-sized heavily plated), 1 Sugar Shell, 1 Butter Knife, 1 Berry Spoon, 1 Meat Fork, 1 Soup Ladle, 1 Cake Spade. Just send us your orders for things you need, making a saving on our lower-than-retail prices, and before you know it, you'll be qualified to receive this beautiful set. Given Free as Explained on Page 3, When Your Total Purchases Amount to $50 or More. FREE See Page 3. PLEASE READ! Chicago Mail Order Co. Thank you so much for the lovely china set you sent me as a premium. I assure you my dealings with you have been very pleasant, and everything I have received from you has been entirely satisfactory. Sincerely yours, Mrs. Albert E. Taylor, Florence, S. Car. WE PAY the POSTAGE ON EVERYTHING! Page 4

NOT A PENNY to PAY! See Our Sensational FREE Offer on Page 3. Thousands of Families Enjoy Our FREE Premiums. Handsome, New Blue and Gold Dinnerware. Daintily Decorated 38-Piece DINNER SET. PREMIUMS FREE When Your Order Totals $50 or More. SEE PAGE 3. VP 54¼—What housewife does not revel in a set of new dishes—what household does not delight in sitting down to a table set with dishes all one pattern—what guest doesn't feel much more at ease when the table does not betray the financial deficits or lack of fastidiousness that miscellaneous china records. And how needless is the inconvenience of using a set with this piece and that missing—when you can get here, without a penny's cost, without a stroke of labor, this very rich-appearing, expensive-looking dinner set of high grade white Semi-porcelain. The cobalt blue border with gold edge, and exquisite gold design in delicate flowers and leaves, is applied under the glaze—a method used only in very expensive tableware, insuring the permanence of the design. The set contains 38 pieces. Six cups, six saucers, six pie or dessert plates (6⅛ inches), six dinner plates (9 inches), 6 sauce dishes (5 inches), 1 vegetable dish (9 inches), 1 meat platter (11¾ inches), and six cereal dishes (5⅞ inches) instead of the usual useless butter chips. Given Free when your total purchases amount to $50 or more, as explained on page 3. 9-PIECE Enamelware KITCHEN SET! CHOICE of Red or Green. VP 36¼—Red. VP 37¼—Dark Green. A housewife's kitchen is her castle! And now gaily colored enamelware brings cheer to the scene of her labors. Here is your opportunity to get, without a penny of expense, a beautiful complete set of triple-coated Red or Dark Green Enameledware, with the cooking utensils lined in white. Set consists of a 4-quart tea kettle, 10-quart dishpan with handles, 2-quart percolator with glass top, 6-quart preserving kettle, 1¼-quart saucepan, 2-quart pudding pan, 2-quart double boiler and cover, all the utensils edged with black. Given Free When Your Total Purchases from Our Catalog Amount to $50 or More, as Explained on Page 3. Illustration Below Shows Color of Green Set. WE SERVE YOU BEST — WE SAVE YOU MOST — Page 5

BEAUTIFY YOUR HOME WITH THESE Premiums—FREE. When Your Orders Total $50 or More—See Page 3. Chicago Mail Order co. I have received the beautiful lamp and cannot thank you enough for this beautiful, useful Premium. I am indeed more than pleased, and in the future you will receive all my orders for things you carry in your catalog, and I will try to get another premium before the time expires, if possible. I have sent your company orders for many years and you have done everything to please me. I am sending an order today. Mrs. Victor Binando, Route 1—Box 82 A. Black Lick, Penna. See Our FREE OFFER on Page 3. Handsome BRIDGE LAMP FREE. Polychrome Finish. VP 49½—This handsome Bridge Lamp can be yours, FREE. A lamp like this turns even the most uninviting, cheerless corner into a "homey," restful, cozy nook. The lovely, deep Rose shirred Silk Mull shade trimmed with linen, chenille, gilt braid, and dainty flowers, throws a room-beautifying, soft, flattering, direct light, that is easy on the eyes while reading or sewing. Artistically stippled gilt and color-enameled wood stand with heavy metal, polychromed base. Lamp is about 5 feet high. Comes with 6-foot cord, and plug. For 110-volt current. Already thousands of our customers have availed themselves of the opportunity to get this beautiful lamp. Why not you, next? Given FREE When Your Total Purchases Amount to $50 or More, as Explained on Page 3. High Grade GENUINE AXMINSTER RUG. SIZE 36 x 63 INCHES. VP 42¼—Without taking a penny from your bank account, you can get an attractive, useful Rug. It's Free—a handsome, high grade Axminster Rug like or similar in pattern to the lovely one pictured. Any room and any home will be much improved by its presence, for its colors are soft and harmonious, its patterns interesting and tasteful, and its large size (3 ft. x 5 ft. 3 ins.) makes it very nice for use in front of the piano, the fireplace, or your favorite easy chair, or for hall, bedroom, or in doorways. Being woven of especially selected wool yarn, with a deep, plushlike pile, it is certain to maintain its attractive appearance for years. Hemstrips on the back keep it lying smoothly. We know You and Your Family will like it—and you'll all be pleased to know that it's Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. WE PAY POSTAGE. Page 6

PREMIUMS FREE. Every Housewife Will Prize. When Your Order Totals $50.00 or More — As Explained on Page 3. Please Read Page 3. Newest POTTERY VASE LAMP — Beautify Your Home. VP 58¼—"Have nothing in your homes that you do not believe to be beautiful or know to be useful" is the rule of the best interior decorators. And this handsome lamp is both beautiful and useful, and comes to you absolutely Free. It's an artistic one-socket Pingora Art Stoneware Vase Lamp—the very newest in table lamps, with a leatherette-laced Empire Parchment Shade, both vase and shade decorated in conventional designs in harmonizing colors on a shaded green background. Height over all 23½ ins.; vase 10¼ ins. Shade 14 inches in diameter. With six foot silk cord with two-piece plug. For 110-volt current. Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. Genuine BISSELL'S Carpet Sweeper FREE. Will Give EXCELLENT SERVICE! VP 59¼—No human servant would come and work for you without pay! Yet here's a "servant" that will lessen considerably the drudgery of your hardest, most unpleasant household task, that will come to you and stay with you, without a penny's expense. It's a genuine Bissell Carpet Sweeper, known the world over for dependability and durability. Center brush of good, stiff bristles sweeps dust, lint, etc., into pans on sides. "Dump lever" empties both pans at once. Rubber tires and cord-bound edges prevent marring of floors, woodwork, and furniture. Mahogany-finished wood case 9 x 14 inches; handle about 46 inches long. Excellent for sweeping rugs, carpets, or any floor surface. Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. Choose Your Premium NOW — Page 7

Buy and Save NOW! USEFUL AND PRACTICAL Premiums FREE WHEN YOUR PURCHASES TOTAL $50.00 OR MORE — AS EXPLAINED ON PAGE 3. WE PAY POSTAGE. 12 Pieces High Grade ALUMINUM Utensils. FREE See Page 3. Save Money on Your Orders—Then Get This Set FREE! A DELIGHT for HOUSEWIVES. VP 41¼—There isn't a housewife in America who wouldn't be overjoyed to receive this wonderful ALUMINUM SET containing twelve useful, always-needed, bright, shining kitchen utensils that are a credit to any kitchen. Thousands of women have already taken advantage of this wonderful free offer, and have been so pleased with these high grade utensils that their friends, relatives, and neighbors, too, are now sending us their orders, making wonderful savings on everything they purchase from us, and accumulating credit toward one of these sets, that has proven one of our most popular premiums. Utensils are all made of Standard Weight 100% Pure Aluminum. The convenient-sized 10-quart dishpan has a smooth, rolled edge; the three paneled saucepans are 1, 1½, and 2-quart sizes; 6-quart paneled preserving kettle; 2-quart paneled double boiler with cover has rolled edges; 2-quart pudding pan; 3-quart footed colander; frying pan is 8 inches in diameter, percolator with glass top, wooden handle, and coffee receptacle is 6-cup capacity. Just send us your regular orders—and before you know it, you'll be qualified to receive this beautiful set. Free as Explained on Page 3, When Your Total Purchases Amount to $50 or More. UTILITY and PANTRY CABINET with 10 Bottles Assorted EXTRACTS FREE! See Offer on Page 3. (ENAMELED IN WHITE) (SIZE 18½ x 12 x 4½ INCHES) VP 53¼—The kitchen is the "sanctum sanctorum" of most housewives, they are in it so much of the time that it should be furnished with an eye to cheeriness and convenience, to make the performance of routine household tasks a pleasure. This pure White Enameled Metal utility and pantry cabinet will add convenience and order to your kitchen. It's about 18½ x 12 x 4½ inches, has two shelves, a wooden knob and catch, and a towel bar. Hooks for hanging. The pretty diamond-shaped mirrors in the doors are about 5½ x 6¾ inches. With this cabinet we give ten 2-ounce bottles of extract of Bitter Almond, Lemon, Wintergreen, Vanilla, Orange, Peppermint, Maple, and Pistachio, also synthetic extracts of Vanilla and Cherry. You'll be proud of this pretty, easily-cleaned white cabinet. Use it for grocery supplies, or for soaps, towels, combs, or anything you like. Free, as Explained on Page 3, when your total purchases amount to $50 or more. — Save at Our GUARANTEED LOWEST PRICES — Page 8

QUICK SERVICE! More Premiums Free! When Your Orders Totals $50 or More as Explained on Page 3. MAKE YOUR CHOICE NOW. 10-piece ALUMINUM SET! See Free Offer on Page 3. HOLDS 9 QUARTS—COOKS WITHOUT WATER. VP 55¼—Here is your opportunity to get an Improved Cooker and other practical cooking utensils FREE. It cooks without water, roasts, and bakes food without shrinkage or burning, and retains all valuable minerals and flavors. Of high grade Heavy Gauge Pure Aluminum. A heavily turned wire rack and two 1-quart semi-circle-shaped, swing-handled pans, fit inside the 9-quart cooker that cooks without water. Steam vent in cooker lid. Stands on a removable corrugated Nickeled Steel base which distributes heat evenly. Three paneled saucepans 1, 1½, and 2 quart sizes, also a 2½-quart casserole or double boiler inset, which fits into a 4-quart paneled saucepan, with cover to fit both. Free as Explained on Page 3, When Your Total Purchases Amount to $50 or More. FREE SEE PAGE 3. Beautiful TABLE LAMP with Rayon Shade. ROSE COLOR SHADE. PLATED BASE. VP 57¼—Aristocratic-looking two-light table lamp with modernistic Brass Plated Metal base set off by a colored opal glass ball; unique fineal at top. Oblong shade 7¾ x 14½ inches, of diamond-checked Rose-colored Rayon with novelty braid, embroidered ornament, and plain rayon lining. Height over all, 23½ inches. With 6-foot silk cord and 2-piece plug. Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. Mary Priddy with her coaster wagon. I enclose a picture of my little daughter in her coaster wagon, which I received from you as a premium. She enjoys it very much. Nancy Priddy, R. 3, Bx. 43, Upton, Ky. COASTER WAGON. FREE See Page 3. Strongly Built. 1—Strong Steel axles, braces, gear, and bumper. 2—Interlocked hardwood body and tongues. 3—Finest quality steel, double disk wheels. 4—Brake. 5—Highest Grade construction. 6—¾-inch non-skid corrugated rubber tires. 7—Nickeled hubs. VP 35¼—Every boy would like this "Chicago Express," a roomy, zippy wagon, and now you can get it Free. A lot of fun and healthful outdoor excercise [sic] for your children; also practical for hauling groceries, ice, kindling, etc., and useful for many other purposes. All wood parts are covered by two coats of good varnish; top rail, edges of body, and wheels, enameled bright red. Bolsters of Channel Steel. Body 16 x 36 inches; 10-inch double disk steel wheels with extra large case-hardened bearings and ¾-inch rubber tires that won't come off. A mighty fine wagon, just what he's wanted, and now it's Given Free as Explained on Page 3. When Your Total Purchases Amount to $50 or More. — and Get Your Choice of these VALUABLE PREMIUMS FREE. Page 9

Premiums FREE. When Your Orders Total $50 or More—See Page 3. Either Watch FREE. WOMAN'S 15-jewel Beautiful Wrist Watch. What Every Woman and Girl Wants—and It's FREE! VS 30¼—We know of few ways in which we can better show our appreciation to the millions of women who trade here, than by offering this beautiful, dependable bracelet watch as a Premium! It's in the popular Tonneau shape, with hand-chased Chromium Plated Case. 10½ ligne size. High grade 15-jeweled Swiss lever movement. You will get a maximum of genuine satisfaction from this accurate, handsome timepiece which also makes a "perfect" gift. Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. MAN'S 15-jewel Reliable Timepiece. This Handsome Watch Given Away Free! See Page 3. VS 32¼—If you saw this handsome watch you'd want it immediately… it's really very good looking… and once you'd worn it you'd never part with it, for it's a dandy timekeeper. Dependable 15-jewel Swiss lever movement, set in a handsome engraved Chromium Plated case, with luminous hands and numerals. 10¾ ligne size. Runs 24 hours on one winding. Strong leather strap with Chromium-plated buckle. Any man would like to own one, and it's something every man needs. And just think, you get it Free, as Explained on Page 3, When Your Total Purchases Amount to $50 or More. Splendid 8-day BANJO CLOCK FREE See Page 3. (CHOICE OF 3 COLORS) VP 56¼—Clocks are such friendly ornaments, and here's a very handsome "Banjo" style wall clock, absolutely Free. A high grade, accurate timekeeper that runs 8 days on one winding. Of Wood, with floral decalcomania design, a brassia eagle, and polished brass side arms. Does not strike. 5-inch silvered dial, with convex, metal-rimmed glass. Hinged door has glass-covered art print. Height about 26 inches, width 8 ins., depth 2 ins. In Mahogany finish, also Sea Green or Rose Crackle finish. State color. Given Free When Your Total Purchases Amount to $50.00 or More, as Explained on Page 3. IMPORTED 15-PIECE Cereal and Spice Set FREE! COFFEE, TEA, SALT, RICE, SUGAR, OAT-MEAL, MACE, NUTMEG, CLOVES, ALL SPICE, GINGER, CINNAMON, PRUNES, VINEGAR, OIL. VP 51¼—15-piece Imported Cereal and Spice Set—To bring system, sanitation, and attractiveness into the kitchen. The containers are plainly marked to prevent error and save time, closely covered to keep contents fresh and clean, and, placed on a handy shelf, they save the housewife many unnecessary steps. Made of European Semi-Porcelain, with pretty decorations and cream color glazing over all, so that decorations can not wash off. Set includes 6 large jars, 6 small jars, 1 vinegar cruet 8⅜ inches high, a similar one for oil, and a salt box with smooth wood hinged cover. Splendid for yourself, or as a "kitchen shower" gift. Given Free When Your Total Purchases From Our Catalogs Amount to $50 or More, As Explained on Page 3. NOT A PENNY TO PAY – WE PAY POSTAGE too! Page 10