Umschlag, Titelblatt bzw. Titelseite des Versandhauskatalogs Nr. 102 der Firma Chicago Mail Order Company aus Chicago, Illinois, USA für Frühjahr und Sommer 1930. Die BESTE MODE der Welt. Die NIEDRIGSTEN PREISE der Welt. Frühling und Sommer 1930. 1889 — Führend in der Mode damals. 1930 — Führend in der Mode JETZT. FREIE Prämien Siehe Seite 3. WIR BEZAHLEN DAS PORTO. CHICAGO MAIL ORDER CO., CHICAGO. Index auf Seite 16. Katalog Nr. 102. [Seite 1]

„Ensembles dominieren die Frühjahrsmode!“ (engl. „Ensembles Dominate the Mode for Spring!“). 2 C 4464/65: Zweiteiliges Ensemble aus porös-leichtem Woll-Tweed mit ungefütterter hüftlanger Jacke und Rock für 7,98 Dollar. Gearbeitet nach einem Modell von Andree Costa. Die ärmellose Bluse mit Ausschnittblende ist aus bedrucktem Rayon-Krepp gefertigt und zeigt ein mit Knöpfen befestigtes Jabot. Rock unterhalb der Hüftpasse bogig angesetzt und diagonal verarbeitet. 2 C 4490/91: Ensemble aus bunt gemustertem, farbechtem Baumwoll-Pikee für günstige 2,98 Dollar. Interpretiert nach einem Modell von Paul Carét. Ein schwarzer, schmaler Ledergürtel wird beidseitig unterhalb des smokingartigen, aus Blenden gearbeiteten Kragen hindurchgeführt. Weiße Bluse mit gesticktem Motiv, roten Paspeln und breiter, roter Krawattenschleife. Rock unterhalb der Hüftpasse mit eingelegten, breiten Falten. 2 C 4460: Ensemble aus Woll-Tweed zum Preis von 5,98 Dollar für 8 bis 14-jährige Mädchen, nach einem Modell von Mag-Helly. Dreiviertellanger Mantel mit langen Schalenden, deren Rückseiten mit dem Blusenstoff gedeckt sind. Bluse aus farbigem Rayon-Krepp, mit gekreuztem Ausschnitt und breiter Rüsche. Rock mit Faltengruppe. 2 J 478/479: Schnallenschuh aus sonnenbraun-beigem Chevreaulder (Ziegenleder) mit Schleife und Ausstanzungen. Wahlweise Kubanischer oder spitzer, hoher Absatz. 2 J 113/114: Damenschuh mit Riemchen aus Chevreauleder und reptilienartig genarbtem Leder kombiniert sowie mit Goldpaspel. Wahlweise hoher oder Kubanischer Absatz. 2 J 52: Sport-Oxford aus zweifarbigem Kalbsleder mit Vorderkappenmuster, Sohle aus Krepp-Gummi mit flachem Absatz für Damen.

„Sonderprämien-Zertifikat. Die Chicago Mail Order Co. erklärt sich bereit, dem Inhaber dieses Sonderprämien-Zertifikats die Wahl einer der wertvollen und schönen Prämien, die auf den Seiten 4, 5, 6, 7, 8, 9 und 10 dieses Katalogs abgebildet sind, zu überreichen. Die Prämien werden absolut kostenlos übergeben und die Versandkosten werden überall innerhalb der Vereinigten Staaten bezahlt“. (engl. „Special Premium Certificate. The Chicago Mail Order Co. agrees to present to the holder of this Special Premium Certificate the choice of any one of the Valuable and Beautiful Premiums Shown on pages 4, 5, 6, 7, 8, 9, and 10 of this catalog. The Premiums will be given absolutely without charge, and delivery expense will be paid anywhere in the United States“). Alle Kunden, die innerhalb des 1. Februar und dem 31. Juli 1930 Bestellungen im Nettowert von mindestens 50,- Dollar und mehr eingesendet haben, konnten sich eine kostenlose Prämie von den Seiten 4 bis 10 aussuchen.

PREMIUMS FREE! When Your Purchases Total $50.00 or More — As Explained on Page 3. Our Premiums DO NOT EFFECT Our PRICES. OUR Famous 38 Piece DINNER SET. The Housewife's PRIDE. Dresden Design Dishes that Come to You Without a Penny's Cost! VP 38¼—One of our beautiful free premiums. You'll be proud to display this lovely dinner service. Of excellent grade white Semi-Porcelain that will give wonderful wear. In an attractive Haviland-like shape, decorated with exquisite Dresden designs of dainty blue, soft rose, delicate ivory and rich tan, with a touch of black for contrast; rims banded with gold, giving a rich effect—something found only on dinnerware costing many dollars. Set consists of 38 pieces—a complete service for six, 6 Cups, 6 Saucers, 6 Pie or Dessert Plates (6 inches), 6 Dinner Plates (9⅛ inches), 6 Sauce Dishes (5 inches), 1 Vegetable Dish (8 inches), 1 Meat Platter (11½ inches), and 6 Cereal Dishes (5¾ inches) instead of the usual useless butter chips. You'll love it, your family will praise it, your guests will admire it, and everyone will be amazed to hear that it is Given Free when your total purchases amount to $50 or more, as explained on Page 3. Genuine WM. A. ROGERS 30 PC. TABLEWARE SET. Really Useful—and Absolutely FREE! VT 44—Whether you want tableware for general use, or for "company" occasions, you'll be wonderfully well pleased with this dandy 30-piece set that we offer to our customers Free. It's the famous Wm. A. Rogers Tableware, absolutely guaranteed to satisfy you, and comes in the lovely Avon pattern, always so popular, and so pretty and dainty that it's appropriate and in good taste on any table. Each piece is of highly polished Nickel Silver, with an extra smooth finish. The set consists of 6 Teaspoons, 6 Dessert Spoons, 6 Medium-sized Forks, 6 Knives (Medium-sized heavily plated), 1 Sugar Shell, 1 Butter Knife, 1 Berry Spoon, 1 Meat Fork, 1 Soup Ladle, 1 Cake Spade. Just send us your orders for things you need, making a saving on our lower-than-retail prices, and before you know it, you'll be qualified to receive this beautiful set. Given Free as Explained on Page 3, When Your Total Purchases Amount to $50 or More. FREE See Page 3. PLEASE READ! Chicago Mail Order Co. Thank you so much for the lovely china set you sent me as a premium. I assure you my dealings with you have been very pleasant, and everything I have received from you has been entirely satisfactory. Sincerely yours, Mrs. Albert E. Taylor, Florence, S. Car. WE PAY the POSTAGE ON EVERYTHING! Page 4

NOT A PENNY to PAY! See Our Sensational FREE Offer on Page 3. Thousands of Families Enjoy Our FREE Premiums. Handsome, New Blue and Gold Dinnerware. Daintily Decorated 38-Piece DINNER SET. PREMIUMS FREE When Your Order Totals $50 or More. SEE PAGE 3. VP 54¼—What housewife does not revel in a set of new dishes—what household does not delight in sitting down to a table set with dishes all one pattern—what guest doesn't feel much more at ease when the table does not betray the financial deficits or lack of fastidiousness that miscellaneous china records. And how needless is the inconvenience of using a set with this piece and that missing—when you can get here, without a penny's cost, without a stroke of labor, this very rich-appearing, expensive-looking dinner set of high grade white Semi-porcelain. The cobalt blue border with gold edge, and exquisite gold design in delicate flowers and leaves, is applied under the glaze—a method used only in very expensive tableware, insuring the permanence of the design. The set contains 38 pieces. Six cups, six saucers, six pie or dessert plates (6⅛ inches), six dinner plates (9 inches), 6 sauce dishes (5 inches), 1 vegetable dish (9 inches), 1 meat platter (11¾ inches), and six cereal dishes (5⅞ inches) instead of the usual useless butter chips. Given Free when your total purchases amount to $50 or more, as explained on page 3. 9-PIECE Enamelware KITCHEN SET! CHOICE of Red or Green. VP 36¼—Red. VP 37¼—Dark Green. A housewife's kitchen is her castle! And now gaily colored enamelware brings cheer to the scene of her labors. Here is your opportunity to get, without a penny of expense, a beautiful complete set of triple-coated Red or Dark Green Enameledware, with the cooking utensils lined in white. Set consists of a 4-quart tea kettle, 10-quart dishpan with handles, 2-quart percolator with glass top, 6-quart preserving kettle, 1¼-quart saucepan, 2-quart pudding pan, 2-quart double boiler and cover, all the utensils edged with black. Given Free When Your Total Purchases from Our Catalog Amount to $50 or More, as Explained on Page 3. Illustration Below Shows Color of Green Set. WE SERVE YOU BEST — WE SAVE YOU MOST — Page 5

BEAUTIFY YOUR HOME WITH THESE Premiums—FREE. When Your Orders Total $50 or More—See Page 3. Chicago Mail Order co. I have received the beautiful lamp and cannot thank you enough for this beautiful, useful Premium. I am indeed more than pleased, and in the future you will receive all my orders for things you carry in your catalog, and I will try to get another premium before the time expires, if possible. I have sent your company orders for many years and you have done everything to please me. I am sending an order today. Mrs. Victor Binando, Route 1—Box 82 A. Black Lick, Penna. See Our FREE OFFER on Page 3. Handsome BRIDGE LAMP FREE. Polychrome Finish. VP 49½—This handsome Bridge Lamp can be yours, FREE. A lamp like this turns even the most uninviting, cheerless corner into a "homey," restful, cozy nook. The lovely, deep Rose shirred Silk Mull shade trimmed with linen, chenille, gilt braid, and dainty flowers, throws a room-beautifying, soft, flattering, direct light, that is easy on the eyes while reading or sewing. Artistically stippled gilt and color-enameled wood stand with heavy metal, polychromed base. Lamp is about 5 feet high. Comes with 6-foot cord, and plug. For 110-volt current. Already thousands of our customers have availed themselves of the opportunity to get this beautiful lamp. Why not you, next? Given FREE When Your Total Purchases Amount to $50 or More, as Explained on Page 3. High Grade GENUINE AXMINSTER RUG. SIZE 36 x 63 INCHES. VP 42¼—Without taking a penny from your bank account, you can get an attractive, useful Rug. It's Free—a handsome, high grade Axminster Rug like or similar in pattern to the lovely one pictured. Any room and any home will be much improved by its presence, for its colors are soft and harmonious, its patterns interesting and tasteful, and its large size (3 ft. x 5 ft. 3 ins.) makes it very nice for use in front of the piano, the fireplace, or your favorite easy chair, or for hall, bedroom, or in doorways. Being woven of especially selected wool yarn, with a deep, plushlike pile, it is certain to maintain its attractive appearance for years. Hemstrips on the back keep it lying smoothly. We know You and Your Family will like it—and you'll all be pleased to know that it's Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. WE PAY POSTAGE. Page 6

PREMIUMS FREE. Every Housewife Will Prize. When Your Order Totals $50.00 or More — As Explained on Page 3. Please Read Page 3. Newest POTTERY VASE LAMP — Beautify Your Home. VP 58¼—"Have nothing in your homes that you do not believe to be beautiful or know to be useful" is the rule of the best interior decorators. And this handsome lamp is both beautiful and useful, and comes to you absolutely Free. It's an artistic one-socket Pingora Art Stoneware Vase Lamp—the very newest in table lamps, with a leatherette-laced Empire Parchment Shade, both vase and shade decorated in conventional designs in harmonizing colors on a shaded green background. Height over all 23½ ins.; vase 10¼ ins. Shade 14 inches in diameter. With six foot silk cord with two-piece plug. For 110-volt current. Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. Genuine BISSELL'S Carpet Sweeper FREE. Will Give EXCELLENT SERVICE! VP 59¼—No human servant would come and work for you without pay! Yet here's a "servant" that will lessen considerably the drudgery of your hardest, most unpleasant household task, that will come to you and stay with you, without a penny's expense. It's a genuine Bissell Carpet Sweeper, known the world over for dependability and durability. Center brush of good, stiff bristles sweeps dust, lint, etc., into pans on sides. "Dump lever" empties both pans at once. Rubber tires and cord-bound edges prevent marring of floors, woodwork, and furniture. Mahogany-finished wood case 9 x 14 inches; handle about 46 inches long. Excellent for sweeping rugs, carpets, or any floor surface. Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. Choose Your Premium NOW — Page 7

Buy and Save NOW! USEFUL AND PRACTICAL Premiums FREE WHEN YOUR PURCHASES TOTAL $50.00 OR MORE — AS EXPLAINED ON PAGE 3. WE PAY POSTAGE. 12 Pieces High Grade ALUMINUM Utensils. FREE See Page 3. Save Money on Your Orders—Then Get This Set FREE! A DELIGHT for HOUSEWIVES. VP 41¼—There isn't a housewife in America who wouldn't be overjoyed to receive this wonderful ALUMINUM SET containing twelve useful, always-needed, bright, shining kitchen utensils that are a credit to any kitchen. Thousands of women have already taken advantage of this wonderful free offer, and have been so pleased with these high grade utensils that their friends, relatives, and neighbors, too, are now sending us their orders, making wonderful savings on everything they purchase from us, and accumulating credit toward one of these sets, that has proven one of our most popular premiums. Utensils are all made of Standard Weight 100% Pure Aluminum. The convenient-sized 10-quart dishpan has a smooth, rolled edge; the three paneled saucepans are 1, 1½, and 2-quart sizes; 6-quart paneled preserving kettle; 2-quart paneled double boiler with cover has rolled edges; 2-quart pudding pan; 3-quart footed colander; frying pan is 8 inches in diameter, percolator with glass top, wooden handle, and coffee receptacle is 6-cup capacity. Just send us your regular orders—and before you know it, you'll be qualified to receive this beautiful set. Free as Explained on Page 3, When Your Total Purchases Amount to $50 or More. UTILITY and PANTRY CABINET with 10 Bottles Assorted EXTRACTS FREE! See Offer on Page 3. (ENAMELED IN WHITE) (SIZE 18½ x 12 x 4½ INCHES) VP 53¼—The kitchen is the "sanctum sanctorum" of most housewives, they are in it so much of the time that it should be furnished with an eye to cheeriness and convenience, to make the performance of routine household tasks a pleasure. This pure White Enameled Metal utility and pantry cabinet will add convenience and order to your kitchen. It's about 18½ x 12 x 4½ inches, has two shelves, a wooden knob and catch, and a towel bar. Hooks for hanging. The pretty diamond-shaped mirrors in the doors are about 5½ x 6¾ inches. With this cabinet we give ten 2-ounce bottles of extract of Bitter Almond, Lemon, Wintergreen, Vanilla, Orange, Peppermint, Maple, and Pistachio, also synthetic extracts of Vanilla and Cherry. You'll be proud of this pretty, easily-cleaned white cabinet. Use it for grocery supplies, or for soaps, towels, combs, or anything you like. Free, as Explained on Page 3, when your total purchases amount to $50 or more. — Save at Our GUARANTEED LOWEST PRICES — Page 8

QUICK SERVICE! More Premiums Free! When Your Orders Totals $50 or More as Explained on Page 3. MAKE YOUR CHOICE NOW. 10-piece ALUMINUM SET! See Free Offer on Page 3. HOLDS 9 QUARTS—COOKS WITHOUT WATER. VP 55¼—Here is your opportunity to get an Improved Cooker and other practical cooking utensils FREE. It cooks without water, roasts, and bakes food without shrinkage or burning, and retains all valuable minerals and flavors. Of high grade Heavy Gauge Pure Aluminum. A heavily turned wire rack and two 1-quart semi-circle-shaped, swing-handled pans, fit inside the 9-quart cooker that cooks without water. Steam vent in cooker lid. Stands on a removable corrugated Nickeled Steel base which distributes heat evenly. Three paneled saucepans 1, 1½, and 2 quart sizes, also a 2½-quart casserole or double boiler inset, which fits into a 4-quart paneled saucepan, with cover to fit both. Free as Explained on Page 3, When Your Total Purchases Amount to $50 or More. FREE SEE PAGE 3. Beautiful TABLE LAMP with Rayon Shade. ROSE COLOR SHADE. PLATED BASE. VP 57¼—Aristocratic-looking two-light table lamp with modernistic Brass Plated Metal base set off by a colored opal glass ball; unique fineal at top. Oblong shade 7¾ x 14½ inches, of diamond-checked Rose-colored Rayon with novelty braid, embroidered ornament, and plain rayon lining. Height over all, 23½ inches. With 6-foot silk cord and 2-piece plug. Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. Mary Priddy with her coaster wagon. I enclose a picture of my little daughter in her coaster wagon, which I received from you as a premium. She enjoys it very much. Nancy Priddy, R. 3, Bx. 43, Upton, Ky. COASTER WAGON. FREE See Page 3. Strongly Built. 1—Strong Steel axles, braces, gear, and bumper. 2—Interlocked hardwood body and tongues. 3—Finest quality steel, double disk wheels. 4—Brake. 5—Highest Grade construction. 6—¾-inch non-skid corrugated rubber tires. 7—Nickeled hubs. VP 35¼—Every boy would like this "Chicago Express," a roomy, zippy wagon, and now you can get it Free. A lot of fun and healthful outdoor excercise [sic] for your children; also practical for hauling groceries, ice, kindling, etc., and useful for many other purposes. All wood parts are covered by two coats of good varnish; top rail, edges of body, and wheels, enameled bright red. Bolsters of Channel Steel. Body 16 x 36 inches; 10-inch double disk steel wheels with extra large case-hardened bearings and ¾-inch rubber tires that won't come off. A mighty fine wagon, just what he's wanted, and now it's Given Free as Explained on Page 3. When Your Total Purchases Amount to $50 or More. — and Get Your Choice of these VALUABLE PREMIUMS FREE. Page 9

„Kostenlose Prämien, wenn Ihre Bestellungen 50,- Dollar oder mehr betragen – sehen Sie Seite 3. Keinen Pfennig zu zahlen – Wir zahlen auch das Porto!“ (engl. „Premiums Free When Your Orders Total $50 or More – See Page 3. Not a Penny to Pay – We Pay Postage too!“). Prämien für treue Kunden wie eine Damenarmbanduhr und eine Herrenarmbanduhr, beide mit einem chrombeschichteten, ornamentalen Gehäuse und mit 15 Edelsteinen besetztem Ziffernblatt, eine bunt bemalte Wanduhr aus Mahagoni-Holz mit Metallarmen und Messingadler oder ein aus Europa importiertes Gewürzbehälter-Set für Reis, Zucker, Salz, Tee, Öl o. ä., hergestellt aus Halbporzellan bzw. Frittenporzellan.