National Cloak & Suit Co., Spring/Summer 1924

Fashion from the mail order catalog of the National Cloak & Suit Company from Kansas City, Missouri, U.S.A., for spring and summer 1924.

Pages in total: 334 (29 online)

Scan format: 22.4 x 29.9 cm / 8.82 x 11.77 in

Browse Catalog

29 Pages

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Front page or cover of the mail order catalog, vol. 28, no. 2, of the National Cloak & Suit Company from Kansas City, Missouri, U.S.A., for spring and summer 1924. The "NATIONAL" Money-Saving Style Book. Spring and Summer 1924. 16 X 201—[Summer dress in] Voile. $5.98. For Description of this Dress See Page 2. National Cloak & Suit Co., New York and Kansas City. [Page 1]

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Fashion's Newest Creations. Direct from New York. Dress Pictured on Front Cover is Described Here. 16 X 201—The ideal Summer Dress and a wonderful value! That is what our style experts call this charming model—and that is why they selected it for the place of honor on the front cover of our new Spring and Summer Style Book. Made of good quality Colored Cotton Voile—the ideal dress fabric for warm weather wear—designed in the most up-to-date style and priced at only $5.98. Self-tone check voile forms the back of skirt and the scalloped collar, cuffs and flounces on front of skirt, all finished with soutache braid in contrasting color. Ribbon belt. Lavender, tan or navy blue. 34 to 44 bust; wide hem. Give bust, waist and hip measures; height and weight. State color desired; also length from back of neck to bottom of hem… OUR PRICE, $5.98. Postage 12¢ extra. All-Silk Canton Crepe. 10 X 501—How often have you wished for a dress showing the charm and allure of the Eastern fashions? Well, here is just such a dress. The Chinese influence that marks the season's most exclusive styles is cleverly embodied in this Women's two-piece Dress of good quality All-Silk Canton Crepe. The tunic blouse, in Mandarin coat effect, shows an elaborately embroidered border in rich harmonizing colors. A very new feature is the Canton crepe double collar and double cuffs in two contrasting colors. Fulness is adjusted by sash ties of self-material at each side. Shoulder closing. Skirt is attached to a sleeveless waist of good quality white lingerie cloth. COLORS: black or navy. SIZES: 34 to 44 bust; wide basted hem. Give bust, waist and hip measures; height and weight. State color desired; also dress length from back of neck to bottom of hem… $21.98. Postage 15¢ extra. Trojonette. A Very New Fabric. 10 X 502—Paris-inspired—unmistakably—is this stunning Dress. A dash—an air—a smartness all its own—has this very distinctive straight-line model. It is made of a very new material, Embossed Trojonette, an artificial silk fabric with knitted back and lustrous pile surface, with all-over embossed design in Oriental pattern. The slightly draped front is held by a loose panel of self-material lined with contrasting color Trico-Knit (knitted artificial silk) and finished with a handsome ornament. A similar panel in back extends from neck to hem and is looped at waist-line and lower edge. Slip-over model. COLORS: cocoa tan, Copenhagen blue or black. SIZES: 34 to 44 bust. Give bust, waist and hip measures; height and weight. State color desired; also length from back of neck to bottom of hem… OUR PRICE, $16.98. Postage 15¢ extra. For Misses. All-Silk Charmeuse. 23 X 416—Only an expert designer could have put into a Dress such smart and youthful style as that which distinguishes this charming slip-over model for Misses and Small Women. The material is fashionable All-Silk Charmeuse of good quality and soft and supple texture which admirably adapts it to the full shirred skirt and peplums at each side. Contrasting color duvetyn and metallic braid finish the new style neck, the sleeves, peplums and bottom of skirt. Long bow of duvetyn extends from neck to knee depth in back. COLORS: black or navy blue. SIZES: 14, 16, 18 and 20 years. Give size and color desired. Read "How to Order Dresses for Misses and Small Women" on page 43… OUR PRICE, $12.98. Postage 15¢ extra. Pure Thread Silk, Lavender Top. Seamed Back Beaver Cordovan or Black. 5 X 848—We offer you an extraordinary value in these Women's handsome Stockings knit of Ingrain Pure Thread Silk (dyed in the yarn before knitting). Serviceable weight. They have seamed back to fit trimly around the ankles; fashioning marks to look like full-fashion stockings. Seamless feet. Fine gauge. Double soles and high spliced heels reinforced with lisle on inside. Reinforced heels, toes and tops above knees, including double garter tops, are of mercerized lisle. SIZES: 8½ to 10. A pair, $1.00. Postage 1¢ extra. The "NATIONAL" Money-Saving Style Book, Vol. 28, No. 2, January, 1924. Copyright, 1924, by National Cloak & Suit Company. Page 2

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"National" Lower Prices. Desirably Smart Fifth Avenue Styles. Three of the Handsome Dresses Pictured in Color on Opposite Page are Described Here. All-Silk Canton Crepe. 10 X 503—"Fringe-trimmed dress are the favored mode of the day," writes the Paris correspondent to a leading fashion journal. And you have only to glance at the illustration on the opposite page to realize what a very graceful trimming fringe supplies to this smart new "NATIONAL" Dress. Made in slip-over style, the becoming model is fashioned from All-Silk Canton Crepe, one of the most popular dress fabrics, resembling crepe de chine in weave but heavier. A favorite style feature is the picot-edge gathered ruffle which trims the sides and back of the skirt below the waist-line. Picot-edge circular ruffles finish the sleeves. Three rows of handsome fringe on the skirt front give the latest Paris touch to the dress. COLORS: navy blue, grey or black. SIZES: 34 to 44 bust; wide basted hem. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight, also color desired. OUR PRICE, $13.98. Postage 15¢ extra. All-Wool Crepe. 10 X 504—Just imagine yourself, Madam, dressed in this Paris-inspired frock that will make you the object of admiring glances wherever you go. The smart simplicity of the straight-line design and the beauty of the handsome material, extra quality All-Wool Crepe, give it unusual distinction. Made in one-piece slip-over style, the becoming model lacks the severity of the usual one-piece dress because of the picot-edge folds of self-material the clever designer has added to the front and back of the skirt. Novel cuffs finish the sleeves and a collar of embroidered net and lace gives a touch of daintiness. A very smart finish is added by the handsome fringe and bead ornament at left side below the narrow belt. Shoulder vent closing. COLORS: navy blue or cocoa tan. SIZES: 34 to 44 bust; wide basted hem. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight, also color desired… $15.98. Postage 15¢ extra. Satin Face Canton Crepe. 10 X 506—You cannot help becoming enthusiastic over a handsome Beaded Dress as stunning as this smart model. The brilliant-hued beads, supplying the season's demand for bright colors, the new and attractive manner in which they are applied, and the dressy effect they give the frock must all command your admiration. Satin-faced All-Silk Canton Crepe is the handsome material used in this one-piece slip-over model and as it is one of the most favored dress fabrics this season, you can rest assured that your dress will be of the latest mode. Beads in harmonizing bright colors trim the front of both waist and skirt and, together with hand-embroidery, border the sleeves and ornament the loose panels on skirt. Panels are lined with contrasting color silk. Sash belt. Shoulder vent closing. COLORS: black or navy blue. SIZES: 34 to 44 bust; wide basted hem. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight, also color desired. OUR PRICE, $15.98. Postage 15¢ extra. This Charming Basque Frock Truly Shows Latest Paris Style. All-Silk Taffeta. 10 X 505—The very newest touches that Paris has put on her silk dresses for this season are shown in the stylish model pictured above. It is one of the quaint basque dresses that are so charmingly becoming to average figures and it has the distended hip-line that belongs to the basque style frock. To you who are seeking individuality to dress, this distinctive model will particularly appeal. The material is good quality, soft-finished All-Silk Taffeta and the frock is made very dressy by tucked vestee and sleeve puffs of harmonizing color all-silk Georgette Crepe. A new and beautiful trimming is provided by the collar, sleeve bands and insert at sides of skirt, all of applique embroidery in harmonizing color. Taffeta and buttons aid further beauty to the vestee and a dressy finishing touch is given the front of the skirt by ribbon effect rosettes and long ends made of strips of taffeta and lined with harmonizing color. Vestee closing. COLORS: brown trimmed with tan; black trimmed with grey; or navy blue trimmed with grey. SIZES: 34 to 44 bust. Give bust, waist and hip measures; height, weight and length from back of neck to color desired. OUR PRICE, $14.98. Postage 15¢ extra. These three Dresses are described on the Opposite Page. DO NOT DELAY YOUR ORDER BY FORGETTING TO GIVE SIZE AND COLOR DESIRED. Page 11

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A Few Style Hits Selected Especially for You. New York Sees Nothing Smarter. The Four Smart New York Dresses Pictured in Color on Opposite Page Are Described Here. All-Silk Georgette Crepe. 10 X 507—Surely you have never seen a more charming evening dress than this dainty sleeveless model of All-Silk Georgette Crepe. It is just what you want for party wear or any formal occasion where evening dress is required. Self-and-harmonizing color ribbon embroidery and ribbon "flowers" with white pearl bead centers ornament the front of the waist and both front and back of skirt. Dainty white pearl beads outline neck and armholes and form a scalloped pattern around the lower edge of the skirt. A braided ribbon belt and ends finish the waist-line. Dress is made over a self-color tub silk camisole style bodice and underskirt. Shoulder closing. COLORS: Copenhagen blue, peach color or orchid. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight, also color desired. OUR PRICE, $15.98. Postage 15¢ extra. All-Silk Satin Charmeuse. Hand Embroidered. 10 X 508—The beauty of the hand-embroidery in bright harmonizing colors and the high luster of the handsome material combine to make this dressy All-Silk Satin Charmeuse Frock a very desirable model. It is a dress you will take pride and pleasure in wearing—and if you have ever had charmeuse gown you do not have to be told that this one will give you very satisfactory service. Dress is a one-piece slip-over model and shows the fashionable slashed sleeves finished with hand-embroidered band cuffs. The fashion plate on the opposite page shows you the beauty of the hand-embroidery at side-front. Loops and fancy buckle slides finish the sash belt, where it terminates at side-fronts. Shoulder closing. COLORS: navy blue or black. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight, also color desired. OUR PRICE, $12.98. Postage 13¢ extra. All-Silk Canton Crepe. 10 X 509—To you who wish to make one dress serve several purposes we recommend this smart model as a very practical and desirable selection. It is not too elaborate for general wear, yet its dressy material and handsome trimming make it suitable for semi-formal occasions. The fashionable material, All-Silk Canton Crepe, is one you know well for its rich appearance and good wearing qualities. Designed in popular one-piece, slip-over style the becoming straight-line model shows a new feature in the strap of self-material trimmed with embroidered motifs in bright colorings. The strap, continuing the line from shoulder to hem, lends a youthfully graceful and decidedly slender effect. Embroidered motifs trim the sleeves; self-covered buttons ornament the sash-belt. Elastic-run waist-band at sides and back. COLORS: navy blue, cocoa tan or black. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight, also color desired. OUR PRICE, $10.98. Postage 13¢ extra. Fancy Checked Suiting. 10 X 510—The smart, jaunty appearance of this Dress will appeal strongly to you if you want the latest one-piece sport model. For that is what you get in this up-to-date dress. It is a style that is having a great vogue in New York and it is made up in a smart looking and serviceable fancy Wool-and-cotton Checked Suiting with fiber silk decoration. Piping in bright contrasting color finishes the stylish collar, turned-back cuffs and pockets. A plaited silk frill trimmed with colored stitching and buttons in color to match stitching add a jaunty touch and give a smart finish to the front closing edge. Sash belt of self-material. COLORS: grey with red checks, or grey with gold color checks. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight, also color desired. OUR PRICE, $9.98. Postage 13¢ extra. See Opposite Page for Descriptions and Other Colors of These Beautiful Dresses. NATIONAL CLOAK AND SUIT COMPANY—WE GUARANTEE YOUR MONEY BACK IF YOU ARE NOT SATISFIED. Page 12

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Stylish Dresses at Moderate Prices. Unusual Values. The Dainty Lingerie Dresses and The Child's Dress Pictured in Color on Opposite Page are Described Here. Crepe. 16 X 220—Here's an exact copy of a new imported model—a fashionable one-piece slip-over Dress made of Washable Cotton Crepe and furnished in three of the season's most popular shades. A very new style feature is shown in the button-trimmed folds of self-material at side-fronts extending from waist-line to hem and attached with beading. Pearl buttons also trim the waist and the inserted pockets are finished with white binding. The double collar and the turned-back cuffs are of white crepe bound with self-material. White crepe sash belt. Front neck vent closing with tasseled cord tie. COLORS: rose, orchid or Copenhagen blue. SIZES: 34 to 44 bust. Give bust, waist and hip measures, also length from back of neck to bottom of hem; state height and weight and color desired… OUR PRICE, $4.98. Postage 10¢ extra. Embroidered Voile. 16 X 221—An ideal selection for summer wear is this charming New York Dress of Embroidered Cotton Voile. Even more attractive than the picture is the dress itself and you will be very proud to wear it. The model is in popular slip-over style and has an entire waist and kimono sleeves of fine white voile. Double panels, front and back alike, and the cuffs, are of Embroidered Colored Voile, of which the gathered skirt is also made. The front of the waist below the panels is tucked and trimmed with white crochet buttons—simulating a narrow vestee. White voile sash. Shoulder vent closing. COLORS: maize, French blue or Lanvin green (illustrated); each with white embroidery. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem; state height and weight and color desired… OUR PRICE, $5.98. Postage 10¢ extra. Figured Crepe. 16 X 222—For all-around summer wear you will find this stylish Dress of Printed Cotton Crepe a very satisfactory choice. It is cool, becoming and serviceable—and it is a very good value at our money-saving price. The dress is a convenient slip-over model and shows a new style feature in the button-trimmed tucked vestee and pockets of harmonizing solid color voile. Solid color voile collar and cuffs. Ribbon bows trim pockets and finish the collar. Sash belt of self-material. COLORS: grey, Copenhagen blue or navy blue; each with design in harmonizing colors. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight and color desired… OUR PRICE, $2.98. Postage 10¢ extra. Pure Linen. 16 X 223—One of the smartest frocks in the well dressed woman's summer wardrobe is a one-piece Dress of Pure Linen. And in the stylish model pictured on the opposite page we offer you a very new version of the popular one-piece Coat Dress made up in good quality All Linen—guaranteed every thread linen. The dress is made in wrap-around style and shows a jaunty diagonal side-front closing with pearl buttons and bound buttonholes. The colored linen is smartly set off by white linen folds on the collar, cuffs and pocket and down each side of the skirt. Sash belt extends from sides and ties at side or back, as preferred. COLORS: grey, Copenhagen blue or maize. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem. State height and weight and color desired… OUR PRICE, $7.49. Postage 12¢ extra. Imported Ratine. 16 X 224—Where could you find a smarter summer frock than this stylish one-piece Dress of Imported Fancy Ratine? The very fashionable cotton material is of unusually attractive appearance and comes in artistic two-color combinations. White pique is used for the collar, cuffs, full-length center-front insert and the binding on the stylish loose panels at each side of the skirt. Colored stitching and white fancy organdie inserts trim collar and cuffs; colored crochet buttons give a smart finish to the front. Detachable fancy leather belt. Invisible side-front closing. COLORS: Copenhagen blue, green or rose; each with harmonizing colors. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem; state height and weight and color desired… OUR PRICE, $6.98. Postage 12¢ extra. Embroidered "Hard Twist" Voile. 16 X 225—Of course you intend having one of the fashionable sleeveless dresses in your summer wardrobe—they are so cool, so charming and so dressy. And we feel sure you could not select one that would more completely satisfy you in style and quality than the lovely model pictured in color on the opposite page. It combines a waist and skirt panel of beautiful Imported Embroidered Voile, with a box-plaited skirt and sash belt of plain voile. The material, a hard twist cotton fabric, though fine and sheer, will give wonderful service. Plain voile cording finishes the neck and armhole bands. Slip-over model with invisible closing vent at left side. COLORS: grey, Copenhagen blue or orchid; each with harmonizing color embroidery. SIZES: 34 to 44 bust. Give bust, waist and hip measures; also length from back of neck to bottom of hem; state height and weight and color desired… OUR PRICE, $8.98. Postage 12¢ extra. Hand-Embroidered Voile. 22 X 3091—Did you ever see a more charming Dress for your little girl than this dainty model? You can hardly imagine how sweet your daughter will look in this pretty dress. The material is good quality White Cotton Voile, sheer yet durable. The dress has sleeves and wide up-turned hem of colored voile in your choice of three pretty shades. Hand-smocking in contrasting colors trims the front of the neck and hand-run stitches finish the seams where the white and colored voile are joined. Ribbon bow at neck. White trimmed with maize, rose or orchid. SIZES: 2 to 6 years. Give size and color desired. OUR PRICE, $2.79. Postage 3¢ extra. DO NOT DELAY YOUR ORDER BY FORGETTING TO GIVE SIZE AND COLOR DESIRED. Page 31

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Legere Kleider für tagsüber.

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Kleider, davon drei Stilkleider, für die junge oder klein gewachsene Dame.

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Newest Chapeaux from the "NATIONAL" Hat Shop. Distinctively Styled. Attractively Priced. A New York Hat of Ultra Smart Style. The New Glossy Straw Cloth. Y15 X 603—Smartness is the keynote of this latest Fifth Avenue version of the fashionable Cloche Turban—smartness of shape, of material and trimming. And because it is made of excellent materials it shows quality as well as style and becomingness. For this women's and misses' modish hat with narrow close-fitting brim, we have used a now and glossy Straw Cloth, very dressy in effect. Plaited grosgrain ribbon finishes the top of the side-band at front and sides, and a glycerized feather fancy placed across the back adds a final touch of smartness. COLORS: navy blue hat, poppy red hat or black hat, each with black fancy; also brown with brown fancy. State color hat desired. OUR PRICE, $3.98. Post. 15¢ extra. A Real Bargain. Y15 X 602—In this smart Hat for women and misses we present the newest upturned brim model—chic, jaunty and becoming and an ideal hat for general wear or for sports wear. It is made of good quality Milan Hemp and Timbo hemp Braid sewed in row-on-row effect, a style that is very popular for all-round service hats. The brim is made with a flange, double at the edge to insure permanency of shape. A puggaree band combining self-color metallic silk cloth and contrasting color all-silk crepe de chine draped around the crown adds just the right style touch to this smart hat. COLORS: sand color, new wood brown, poppy red, Copenhagen blue or black; also all white. State color… OUR PRICE, $2.69. Postage 12¢ extra. The New Kiko Hemp. Y15 X 601—Here's New York's latest version of the fashionable "poke" Hat—one of the most piquant and becoming shapes ever designed in a deservedly popular style. This smart model for women and misses is developed in the new Kiko Hemp, a good quality hemp braid in fancy weave. A very appropriate trimming is shown in the harmonizing color grosgrain ribbon cockade and band and also the plaited ribbon flange, which is held in place by embroidery stitches. Copenhagen blue hat with sand color ribbon. Brown hat with sand color ribbon. Navy blue hat with pearl grey ribbon. Cherry red hat with navy blue ribbon. State color hat desired… OUR PRICE, $2.49. Postage 10¢ extra. Fashion's Newest Feather-Trimmed Hat. Youthful and Becoming. Y15 X 604—Smartly dressed women everywhere are wearing feather-trimmed hats this season—and here is a becoming new version of this charming style. It is one of the new poke shapes with narrow upturned brim highest at front. The crown is made of Novelty Hemp Braid, while the brim is of silk taffeta with pasted Nagoire feathers to match the crown and the ostrich piques across the front. A smartly placed drooping ostrich feather fancy matches the piques and taffeta. Red hat with navy blue trimming Navy blue hat with pearl grey trimming. Brown hat with sand color trimming. Black hat with peacock blue trimming. State color hat desired… OUR PRICE, $4.69. Postage 15¢ extra. Mrs. E. E. Mathias, Manawa, Wisc., writes: "I received my hat and am more than satisfied with it. I did not think it would be such a good looking hat for the price. "I have bought from the 'NATIONAL' for many years and have always found things satisfactory." We never Publish a Letter Without the Writer's Permission. DO NOT DELAY YOUR ORDER BY FORGETTING TO GIVE COLOR DESIRED. Page 51

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These Fetching Models Charmingly Express the Spirit of the New Season. The Charming New York Hats Pictured in Color on Opposite Page are Described Here. Timbo Hemp. Y15 X 712—This Women's and Misses' Hat of good quality Timbo Hemp is a very smart style and is equally appropriate for sports or general service. It has a narrow rolling brim. Silk Crepe de Chine is draped around the crown and falls in a streamer bow at the right side. Hemp braid ornament trims front of crown. COLORS: pearl grey, new wood brown or Copenhagen blue hat, each with self-color crepe de chine; also black hat with peacock blue crepe de chine. State choice… OUR PRICE, $2.49. Postage 12¢ extra. The Newest in Felt Hat. Y15 X 713—If you want the newest style order this smart poke brim Hat. It is made of good quality Wool Felt with creased crown and mushroom poke brim cut very narrow at the back. Chenille in contrasting color trims crown, and the front of the hat is trimmed with a spray of iridescent silk-faced velvet leaves in bright colorings. COLORS: orchid hat; new wood brown hat; sand color hat or white hat; each with contrasting color chenille and foliage. State color hat desired… OUR PRICE, $2.89. Postage 12¢ extra. Y15 X 714—Here is something very new in a Women's and Misses' smart "off-the-face" Hat with fashionable up-turned brim. It is one of the most stylish small hats you could choose and a bargain at only $2.49. It is made of lustrous silk-mixed Poplin embroidered all over in bright harmonizing colors. The gored crown shows alternating sections of plain and embroidered poplin. Soft crown and flexible brim. COLORS: brown, poppy red, sand color or peacock blue; each with harmonizing embroidery. State color desired. OUR PRICE, $2.49. Postage 10¢ extra. Lustrous Braid and Taffeta. Y15 X 715—Can you imagine a more charming summer hat than this becoming model with wide Shepherdess poke brim? It combines a soft top gored crown and brim edge of lustrous all-over fiber braid with brim of Silk Taffeta in contrasting color. Three large velvet flowers in bright colorings make a very effective trimming. Brim measures 4 inches at sides. Suitable for both women and misses. Brown braid with sand color taffeta. Black braid with peacock blue taffeta. Navy blue braid with henna taffeta. Copenhagen blue braid with pearl grey taffeta. State choice. OUR PRICE, $4.39. Postage 18¢ extra. Y15 X 716—To those who want a handsome hat very much out of the ordinary in style, we recommend this Women's and Misses' Poke shape model with short back brim. The crown is richly embroidered in a close-set all-over design worked in lustrous floss, giving a rich effect suggestive of the new Oriental colorings. The brim, rolled up slightly in front, is underfaced with Tagal hemp and the upper brim covering is of silk taffeta in a harmonizing shade. The novel fish-tail rosette of wide, heavy grosgrain ribbon matches the underbrim in color. Sand color upper brim with new Chinese blue underbrim. New wood brown upper brim with dark brown underbrim. Peacock blue upper brim with black underbrim; each with bright harmonizing all-over embroidered crown. State choice… $4.85. Postage 15¢ extra. Something New. Y15 X 717—A truly charming Hat with real Parisian style! This becoming new Cloche shape has a smart down-turned poke brim cut away at the back. Hat is covered with a new highly lustrous all-over braid with soft glossy finish. Underbrim is faced with harmonizing color silk taffeta, and the brim is edged with Val lace to harmonize. Flat hand-made roses of taffeta in harmonizing colors are placed against the crown in newest fashion and the centers are finished with colored wooden beads. Embroidery stitches give a smart finish. Brown hat with henna underbrim. Black hat with peacock blue underbrim. Navy blue hat with sand color underbrim Copenhagen blue hat with pearl grey underbrim. In ordering state choice… OUR PRICE, $3.85. Postage 12¢ extra. Y15 X 718—This smart Hat is made of lustrous all-over Fiber Braid with "off-the-face" brim, turned down in back and edged with folds of contrasting color pyroxaline braid. Harmonizing color flowers are appliqued across front of brim. Loops of grosgrain ribbon at one side make a smart trimming. COLORS: black hat, brown hat, sand color hat or poppy red hat; each with harmonizing color flowers. In ordering be sure to state color hat desired… OUR PRICE, $3.69. Postage 12¢ extra. A Hat You will Adore. Y15 X 719—The smart lines and dressy style of this beautiful ostrich feather-trimmed hat will be admired whenever you wear it. And it is an unusual value, too, at our moderate price. The top crown is of good quality silk taffeta, and the gracefully rolled Poke brim is covered with lustrous all-over braid. The main style feature of the hat is the exceptionally rich and heavy ostrich feather which encircles the crown and hangs gracefully down at the right side as pictured. The feather matches the hat in color. COLORS; black hat, poppy red hat, peacock blue hat or new wood brown hat… OUR PRICE, $4.95. Postage 18¢ extra. Y15 X 720—The army feather-trimmed close-fitting Cloche Hat holds an important place in the season's millinery styles. And in this smart model for women and misses we are offering you a very attractive hat of this kind at an extremely moderate price. The hat is covered with lustrous all-over fiber braid and shows a gored top crown, folded side band and graceful narrow close-fitting brim. Two fan-shaped fancies of harmonizing color ostrich feathers with pasted nagoire feather centers trim the sides of the hat as pictured. COLORS: Copenhagen blue hat with pearl grey feather fancies. Brown hat with sand color fancies. Black hat with peacock blue fancies; also cherry red hat with cherry red fancies. State choice… OUR PRICE, $3.49. Postage 15¢ extra. A Hat Rich in Style and Quality. Y15 X 721—A most becoming Hat and a splendid value is his women's and misses' stylish new model. It combines a bell shaped crown of a novelty weave Hemp braid with a becoming Shepherdess shape brim of self-color lustrous all-over braid in a fine crepe effect. Across the front of the crown is placed a large cluster of hand-made silk fruit and foliage in bright harmonizing colors. Self-color grosgrain ribbon band encircles crown. The brim measures about 4½ inches wide at sides and is narrower in front and back. COLORS: pearl grey, new wood brown, black or Chinese blue. State color desired… OUR PRICE, $5.89. Postage 18¢ extra. Chenille Trims this New Hat Weave. Y15 X 722—One of the most becoming and popular large hats of the season—a women's and misses' Hand-woven new Indian bead Straw hat, light in weight, smartly trimmed and a very big bargain at only $3.29. New Shepherdess shape brim is slightly rolled up in the back and is edged with embroidery stitches of chenille in bright harmonizing colors. A large motif of the chenille is embroidered on the front of the creased crown and continued out on to the upper brim, where it terminates in "leaves" of harmonizing color bead straw braid. A motif of chenille is also embroidered on underbrim. The becoming brim measures 4¼ inches at sides and is narrower front and back. COLORS: cherry red, sand color, brown or black. In ordering be sure to state color desired… OUR PRICE, $3.29. Postage 18¢ extra. See Opposite Page for Descriptions and Other Colors of These Charming Hats. MILLINERY IS FURNISHED ONLY IN THE COLORS AND TRIMMINGS GIVEN IN EACH DESCRIPTION. Page 63

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„Attraktiv im Preis“ sind diese Hüte - Preise zwischen 1,98 und 3,59 $.

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