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Front page or cover of the German fashion magazine Modenschau (subtitle: Illustrated monthly magazine for home and society) no. 221 from May 1931.
J 6387. Dress in yellow wool georgette for girls aged 6 to 10 years. Trimmings and belt in white.—Fabric usage: about 1.80 m, 130 cm wide. Pattern, price 75 Rpf.
J 6388/88a. Sporty dress of white, jacket of medium blue rep linen. Fabric usage for the dress: about 2.65 m, for the jacket: 1.40 m, each 120 cm wide. – Pattern size 44 and 48. For the dress RM 1,-, for the jacket 75 Rpf.
Publishing company Gustav Lyon, Berlin SO 16 – Delivery for the book trade in Germany Wilhelm Opetz, Leipzig.
Title illustration/title drawing: "Ga." (Gerhard Georg August Gagelmann or Gert Gagelmann, 1902-1964).
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Article:
N. N., Two Wonder Books for the Youth;
E. F., There is Nothing So Silly… (probably by Emil Ferdinand Malkowsky, 1880-1967);
N. N., Anecdotes.
Below are the rates for Lyon patterns (large pattern, small pattern, trifle pattern, veer trifle pattern, personalized pattern, transfer pattern and special prices for large and small patterns from the various special editions of the Gustav Lyon publishing company) and details of standard sizes for ladies, girls and boys.
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Title page or cover of the Modenschau (subtitle: Illustrated monthly magazine for home and society) no. 221 from May 1931.
The large-format title photo shows a young woman in casual pajamas posing for the camera outdoors in a park. In the background, two young men sit on the grass. The caption reads "The most elegant thing for the weekend is pajamas in pastel crepe satin. (Dorit Nitykowski [German model and Miss Germany 1930, 1911-2000] in a model made by F. V. Gruenfeld, Berlin / Photo: Schneider)".
Photo: Studio Ernst Schneider, Berlin (1881-1959).
[Page 1]
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Article:
Engel, Alexander, Miss Sphinx (by Alexander Engel, 1868-1940).
Drawing/illustration: Ernst Ludwig Kretschmann (1897-1941).
[Page] 2
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Article:
Wedekind, Anna P., Do You Already Have a New Beach Suit? Bathing Fashion Questions and Answers (by Anna P. Wedekind, biographical unknown).
There are three photographs accompanying the article. The captions read "Snappy beach suit of variegated Tobralco cotton: skirt wide pants to plain bodice, over it bolero jacket with tippet collar; matching large hat (wearer Anny Ann [actress, 1910-?])" and "Fancy beach suit with loose jacket of colorful indanthrene figured artificial silk (model: H[errmann] Gerson)."
Photos: Kiesel, Berlin; Becker & Maass, Berlin.
[Page] 3
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J 6511. Elegant dress in medium blue crepe de chine garnished with pleated flounces. Lingerie collar with ornamental agraffe. Fabric usage: about 6 m, 100 cm wide. Pattern size 44. Price RM. 1.-.
J 6512. An attractively figured crepe de chine makes this pretty evening dress, characterized by shaped flounces. Fabric usage: about 7.80 m, 100 cm wide. Pattern size 44. Price RM. 1.-.
J 6513. Afternoon dress of figured foulard with dressy silk collar. The skirt has bell flounces attached. Fabric usage: about 5.50 m, 80 cm wide. Pattern size 44. Price RM. 1.-.
Photos: Ifag; Studio Marion or Anny Fuchs, Berlin (biographical data unknown); Yva (Else Ernestine Neulaender-Simon, 1900-1942).
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J 6514. Sporty ensemble in bright, figured jersey. Straight jacket with narrow lapels. Tie-like scarf in different colored crepe de chine. Fabric usage: about 4.30 m, 130 cm wide. Pattern size 44. Price RM. 1.-.
J 6515. Ensemble of light wool fabric in new Scottish pattern. Trim in white pique with eyelet embroidery. The blouse is sleeveless. Fabric usage: about 4 m, 130 cm wide. Pattern size 44. Price RM. 1.-.
J 6516. Distinctive jacket dress in maroon brown flamenga. Effective embroidery at neckline, skirt hem and pockets. Skirt with pleats and divisions. Transfer pattern, price 80 Rpf. Fabric usage: about 3.90 m, 130 cm wide. Pattern size 44. Price RM. 1.-.
Photos: Ifag; Studio Joel Feder, New York City (biographical data unknown); Yva (Else Ernestine Neulaender-Simon, 1900-1942).
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Article:
N. N., Modern Interior Design.
Matching the article three photographic images are presented. The captions read "Flower trolley made of matt-lacquered varnish and metal. Design: Fritz Gross, Vienna", "Illustrations from the work 'Einzelmöbel u. neuzeitliche Raumkunst' [eng. 'Stand-alone Furniture and Modern Interior Art']—publishing company Alexand. Koch, Darmstadt", "Small book rack. Design: Prof. Julius Kansz, Budapest" and "Reading chair, smoking table, stool, nickel-plated metal. Design: Ludwig Kozma."
Photos: Alexander Koch, Darmstadt.
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Article:
Runge, Dr. O., Early Signs of the Becoming Character (by Dr. Otto Runge, unknown author).
Three photographic illustrations are printed with the article. The captions read "Right: Benevolence and an affectionate nature, these most desirable qualities of a woman, is revealed by this little girl to such a high degree that both can possibly become sentimentality and helplessness in the worst case. Beings, like this one, need a strong hand to guide them through the perils of life, but they give in return the greatest happiness the world knows, a heart lavishing itself in devoted love," "Below: This little girl is a person of our time who stands firmly on her feet and is not baffled by people or events. She already sees things as they are, without childish playful imagination, and will not be dissuaded from plans once made. A tenacious will controls and restrains the temperament, but a wise upbringing will have to moderate these dispositions so that they are not strengthened by life into defiance and hardening" as well as "Here the optimistic cheerful person with all his signs is preformed, the good companion, the merry comrade, who can find a cheerful side to everything and takes nothing hard. Life will decide whether it remains with the hearty cheerfulness, or whether the fate forms the obvious superficiality from it".
Photos: Erna Lendvai-Dircksen (née Erna Katherina Wilhelmine Dircksen, 1883-1962).
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Article (rhyme):
Malkowsky, Emil Ferdinand, Springtime at the Zoo (by Emil Ferdinand Malkowsky, 1880-1967);
Drawings/illustrations: Hans Ewald Kossatz (1901-1985).
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