|
|
Cover of the spring and summer catalog of the Hamilton Garment Company department store and mail order company, 307 Fifth Avenue, New York City, New York, U.S.A. from 1921.
The damaged and heavily stained cover features film actress Norma Talmadge (1894-1957).
Photo: unknown/unsigned.
|
|
|
AGAIN—TREMENDOUS REDUCTIONS IN THIS LOW PRICE SPRING CATALOG!
Encouraged by the great success of our last Fall Catalog, we have made even greater reductions this spring!
$20 VALUES OF LAST SPRING NOW ONLY $10.00!
Owing to disturbed market conditions and need of cash, cloth manufacturers have reduced their stocks and sacrificed them below the actual cost of production!
We bought great quantities of these materials for less than the cost of the labor to replace them, and we are giving our customers every penny of the saving!
WE WILL MAKE ONLY $1 ON A $20 GARMENT!
We are anxious to do our share toward the further readjustment now taking place and we have figured the selling prices in this catalog so low that we expect to make only 5%—or $1 on every $20 you send us. We believe that the greater volume of business will repay us. Are we entitled to a 5% profit?
OUR UNUSUAL GUARANTEE.
Lower Prices Than Any House in America!
We guarantee the prices of the merchandise in this book to be lower than you can buy the same or similar garments anywhere in America!
If at any time before June 1st, you are offered the same merchandise for less money we will refund the difference! And we will let you be the JUDGE!
We guarantee everything—even the fit! You are the judge—a trial costs you nothing—your money refunded without question if you are not satisfied. Postage is prepaid.
The comparative figures in the pages following show the reductions from last Spring's prices.
HAMILTON GARMENT CO.
307 FIFTH AVENUE, NEW YORK CITY
|
P. 1 |
|
1921 Styles at 1914 Prices.
The prices for Millinery are from 35% to 50% lower than last year, but the Style and Quality are still "Hamilton's" Fifth Avenue Standard. A hat selected here assures its wearer of a feeling of confidence and satisfaction which only a wearer of Hamilton Millinery can understand.
2400. Stylish and dressy model made of Batavia cloth. The front of the up turned brim embroidered in pleasing designs; trimmed with glycerined feather. Colors: Brown, Navy or Henna. Formerly $9.00. Price… $5.95.
2401. The universally popular tam made of the nationally advertised "Suede Like" cloth. Colors: White, Buff. Emerald or Copen. Formerly $2.35. Price… $1.45.
2402. Popular and becoming is this hat made of fancy straw braid. The "collar" which extends entirely around the hat is made of a hair like braid, finished in front with novel ornaments. Black only. Formerly $8.50. Price… $5.50.
2403. Beautiful and attractive "off the face" model; crown of fine all over braid; satin brim. Trimmed with knotted ribbon in harmonizing colors. Colors: Black or Navy with Copen ribbon, Brown with Tan ribbon. Formerly $9.00. Price… $5.95.
2404. New and becoming is this small drooping brim hat made of fancy patterned straw braid; trimmed with patent leather band and bow. Colors: Black, Burnt or Navy. Formerly $6.00. Price… $3.75.
2405. Stylish and becoming hand made hat of silk georgette crepe, front of brim of fine satiny braid. Trimmed with the braid as illustrated. Colors: All Black, All Navy or Sand hat with Brown front. Formerly $9.00. Price… $5.50.
2406. Beautiful drooping brim model with belled crown made of fine glossy straw braid; becomingly trimmed with short ostrich feather. Colors: Black, Navy or Burnt, all with Black feather. Formerly $7.50. Price… $3.95.
2407. Seasonable hat with drooping brim of glossy straw braid, the upper brim covered with crepe; trimmed with wreath of flowers in harmonizing colors. Colors: Black with choice of Copenhagen, Sand or Green upper brim. Formerly $7.50. Price… $3.85.
THE HAMILTON GARMENT CO.
Full directions for ordering on back cover.
Page 1
|
P. 2 |
|
2408. Attractive and beautiful hand made model of cellophane, the newest of braids, gracefully draped over a becoming shape. Colors: Black, Brown or Navy. Formerly $12.00. Price… $7.50.
2409. A serviceable and conservative hat. Crown of pineapple straw braid; novel shaped brim of straw braid. Trimmed with grosgrain ribbon. Black only. Formerly $7.50. Price… $3.50.
2410. Attractive and stylish wide brim sailor shape of fine glossy, straw braid; trimmed with ostrich feathers and flowers in harmonizing colors. Colors: All Black, Black with Copen Ostrich or Black with Green Ostrich. Formerly $7.00. Price… $3.75.
2411. One of the seasons newest and most popular designs; hand made model of satiny braid, with scarf of silk georgette crepe drawn through the front, drooping gracefully to the side. Colors: Black, Copen, or Brown with Sand scarf. Formerly $10.00. Price… $6.95.
2412. Unusual style made of silk net for street or dress wear. Embroidered with tinsel thread and silk in pleasing designs. Black embroidered with Silver. Formerly $8.00. Price… $4.95.
2413. This season's very latest model. Made of fine satiny all over braid. Trimmed with drooping tassel of glossy cellophane. Colors: Black, Brown, Navy. Formerly $9.50. Price… $6.50.
2414. Sport hat of unusual excellence. Crown made of hemp braid with worsted yarn sewed on edge of each row of braid. Soft brim made of fine hemp braid. Ornament of worsted yarn in harmonizing colors. Colors: Brown, Navy or White. Formerly $7.50. Price… $4.50.
2415. For mature or young women this model is equally becoming. Made of fine glossy braid; trimmed with fancy, as illustrated. Black only. Formerly $8.00. Price… $4.95.
2416. A new design found only in exclusive millinery shops. Crown made of fine milan hemp braid. The brim of satin is crossed with bands of milan hemp. Colors: Black, Brown or Navy. Formerly $8.50. Price… $5.95.
2417. Modest turban of fine glossy straw braid. Trimmed with fine quality grosgrain ribbon. Colors: All Black, or Navy trimmed with Sand. Formerly $5.00. Price… $4.95.
THE HAMILTON GARMENT CO.
These photographs are taken from life!
Page 2
|
P. 3 |
|
2418. Hand woven hat made of imported straw braid, slightly drooping brim. Trimmed with grosgrain ribbon band and bow. Colors: Black, White, Navy or Sand. Formerly $3.50. Price… $2.75.
2419. Hand woven "Winchow" sailor hat, trimmed with ribbon band and bow and edged to match. Suitable for outdoor wear. Colors: Black trimmed with White, Green trimmed with Brown or Navy trimmed with Gold. Formerly $3.00. Price… $1.95.
2420. Very stylish and distinctive model, drooping slightly to the sides. Crown made of fine braid. Brim of silk net, edged with wide Chantilly lace. Trimmed with grosgrain ribbon. Black only. Formerly $9.00. Price… $6.50.
2421. Unusually becoming mushroom-shaped hat of fine hemp braid, ornamented in front with embroidered flowers in harmonizing colors. Finished with grosgrain ribbon. Colors: Black, Sand or Navy. Formerly $5.00. Price… $3.25.
2422. Very smart and attractive style. Crown made of satin; Rolled brim of fine milan hemp, finished on side with loops. Colors: Black, Brown or Navy. Formerly $7.50. Price… $4.50.
2423. Wonderful in style, material and price is this "off the face" model of fine quality satin, with up-turned brim of cellophane braid, finished with satin loops. Colors: Black, Brown or Navy. Formerly $8.00. Price… $4.95.
2424. Satiny straw braid body hat in slightly-drooping shape. Trimmed with wreath of small flowers and edged with wide grosgrain ribbon. Colors: Black trimmed with white. Formerly $8.95. Price… $4.50.
2425. Dignified style is the feature of this four-cornered model. Crown made of silk georgette. Brim of fine, satiny braid and finished with metal buttons. Colors: Black, Brown or Navy. Formerly $8.00. Price… $5.50.
2426. A soft and pleasing effect is produced in this close fitting turban. Crown made of satin with brim of a satiny all over braid. Ribbon novelty trimming. Colors: Black, Navy or Brown. Formerly $9.50. Price… $4.75.
2427. Becoming to ladies or misses is this "off the face" model. Crown made of grosgrain ribbon. The up-turned brim is of embroidered Batavia cloth; finished with silk tassel. Colors: Sand, Copen or Green. Formerly $6.00. Price… $3.95.
307 FIFTH AVENUE, NEW YORK.
Buy your hats direct from Fifth Avenue!
Page 3
|
P. 4 |
|
2428. Glossy straw braid is used for this large dressy shape which turns up at the side. Trimmed with ostrich feather band and flowers. Colors: Black or Black trimmed with Copen. Formerly $6.00. Price… $3.75.
2429. Sport and outing hat. Crown made of grosgrain ribbon with hemp braid sewed on edge of each row. Slightly drooping brim of hemp braid; finished with silk tassel and ornament. Colors: All White, White crown with Green brim or White crown with Navy brim. Formerly $6.50. Price… $3.95.
2430. Stylish narrow brim sailor made of alternate rows of fancy straw and hemp braid. Trimmed with grosgrain ribbon band and bow. Black only. Formerly $2.95. Price… $1.95.
2431. Pleasing effect is produced in this modified tam of satiny braid in checker board design. Finished with fancy pin. Colors: Black with White or All Navy. Formerly $6.50. … $3.95.
2432. This beautiful and stylish model is made of silk crepe de chine finished in front with satiny braid and ornamented with heads in harmonizing colors. Colors: Black, Copen or Sand. Formerly $7.50. Price… $4.50.
2433. Style and becomingness are the features of this satin hat with its up-turned brim of lustrous cellophane braid. Ornamented with fancy pin. Colors: Black, Brown or Navy. Formerly $9.00. Price… $5.50.
2434. Fine quality peanut sailor with rolling brim, trimmed with scarf of Batavia cloth. Colors: Black with White, Navy with Copen or Brown with Green. Formerly $5.00. Price… $2.95.
2435. Becoming sailor with slightly rolled brim made of hemp braid faced with crepe. Trimmed with satin ribbon and metal buttons. Colors: Black with Copen facing or Black with Sand facing. Formerly $6.50. Price… $3.75.
2436. Mannish sailor with belled crown and slightly rolled brim. Made of glossy imported straw braid and trimmed with grosgrain ribbon band and bow. Black only. Formerly $7.50. Price… $3.95.
2437. Modish hat for conservative dressers made of fine, durable, fancy patterned braid ornamented with a rosette of grosgrain ribbon. Black only. Formerly $5.00. Price… $2.95.
THE HAMILTON GARMENT CO.
They spell "individuality," don't they?
Page 4
|
P. 5 |
|
2438. A well proportioned sailor made of fine hemp braid with an extension edge of durable Batavia cloth. Trimmed with Batavia cloth band and bow. All Black, Navy with Green or Brown with Sand. Formerly $7.00. Price… $3.95.
2439. Narrow brim sailor, made of fine glossy straw braid with pencil curled flange of milan straw. Colors: All Black or Black with White flange. Formerly $6.50. Price… $3.50.
2440. Sailor shape hat made of transparent, hair-like braid with a row of hemp braid sewed on each row. Brim of net. Trimmed with flowers. Colors: All Black, Black with Copen or Black with Sand. Formerly $8.00. Price… $4.95.
2441. Draped tam made entirely of Batavia cloth embroidered in a very pleasing and becoming style. Finished with silk cord and tassel. Colors: Navy or Henna. Formerly $8.50. Price… $4.95.
2442. Very becoming hat for dress or street wear. Made of wide satiny all over braid, with wide Chantilly lace draped over the brim. Ornamented with fancy pin. Colors: Black, Beaver or Navy. Formerly $10.00. Price… $7.50.
2443. Popular and becoming "off the face" model, made of fine glossy straw braid. Ornamented in front with embroidered flowers in harmonizing colors. Black only. Formerly $7.50. Price… $3.75.
2444. Refined and becoming model of caterpillar braid, ornamented in pleasing designs with worsted yarn in harmonizing colors. Colors: Black, Sand or Navy. Formerly $8.50. Price… $4.75.
2445. Becoming chin-chin sailor made of alternate rows of fine and fancy straw braids. Finished with row of pineapple braid. Trimmed with silk tassel. Colors: Black, Brown or Navy. Formerly $7.00. Price… $3.75.
2446. Refined and modest silk taffeta hat made in a becoming turban shape. Finished with satiny braid and metal buttons. Colors: Black, Navy or Gray. Formerly $8.50. Price… $4.95.
2447. Modest and stylish close-fitting hand-made turban. Made of satiny braid. Finished with panels of box-pleated silk. Colors: Black, Brown or Navy. Formerly $9.50. Price… $6.50.
307 FIFTH AVENUE, NEW YORK.
We prepay all mail and express charges.
Page 5
|
P. 6 |
|
6400. Silk Taffeta. Colors: Black, Navy, Copenhagen. Simple and practical, yet very good-looking is this dress of fine quality Silk Taffeta—an admirable choice for Spring and Summer street wear. The front is adorned with an oval design done in jet, steel and colored beads. The rounded neck and the three-quarter sleeves are attractively finished by a hand of contrasting silk and tinsel braid. The skirt is of fashionable width and gathered below a crush girdle of the material. The waist is lined with lawn. Formerly $19.95. Price… $10.95.
6401. Silk Tricolette. Colors: Navy, Brown, Grey or Black. Think of getting a dress like this, made of fine, excellent wearing Silk Tricolette, and styled so attractively, for so small a sum! This model displays a refined simplicity, its sole adornment being the wide band of rich scroll embroidery in self color silk and tinsel that extends above and below the waist and borders the three-quarter sleeves. A row of self-covered buttons marks the center front and a long string sash encircles the waist. Waist has a seco lining. Formerly $22.95. Price… $12.95.
6402. Silk Crepe de Chine. Colors: Grey, Navy, Copenhagen. This splendid quality Silk Crepe de Chine dress is bewitching without being extreme. The front is beautified by chainstitch embroidery done in two contrasting shades which gives the frock a charming touch of color. The neck is cut slightly square and the sleeves are the popular three-quarter length. The skirt is a comfortable width for walking, the fullness shirred under a wide crush girdle that ties at the side, with the sash ends fulled into a ruffle. The waist is lawn lined. Formerly $19.95. Price… $11.95.
Above dresses come in Ladies' and Misses' sizes… Be sure to give bust, waist and hip measures; also height, weight and color desired.
THE HAMILTON GARMENT CO.
Visit our Fifth Avenue showrooms when in New York.
Page 6
|
P. 7 |
|
6403. Silk Crepe de Chine. Colors: Brown, Navy or Black. You will find a host of uses for this well-styled dress of fine Silk Crepe de Chine—a silk that is in higher favor than ever this year. The vestee and cuffs on the three-quarter sleeves show an interesting embroidery done in matching color silk floss and tan chain-stitch. The collar is in the popular Tuxedo style, and the gracefully gathered skirt has two deep tucks at the knees. Crush girdle of self material. Waist has lawn lining. Formerly $25.00. Price… $14.95.
6404. All Wool French Serge. Colors: Black or Navy. An exceptional value is this graceful dress, which chooses a very fine grade of All Wool French Serge for its development. Note the unusual arrangement of the skirt, with side pleats on either side of a center box-pleat back and front, leaving the sides plain. The long waist is handsomely embroidered in a combination of black silk braid and tinsel chain-stitch, and is circled by a tasselled string sash. Full length sleeves. Waist lined with lawn. Formerly $22.00. Price… $12.95.
6405. Silk Taffeta. Colors: Black, Navy, Plum or Tan. It would be hard to find a more useful and handsome dress than this one of fine Silk Taffeta. The double ruffled peplum opening over the plain front in coat style with the effect of Tuxedo revers. On the waist these extend to form the collar and are edged with Henna silk and tinsel braid. The matching Georgette sleeves have braid-trimmed Taffeta cuffs and the becoming vestee of tucked bisque Georgette is trimmed with buttons of the Taffeta. Waist lawn lined. Formerly $25.00. Price… $15.95.
Above dresses come in Ladies' and Misses' sizes. Be sure to give bust, waist and hip measures; also height, weight and color desired.
307 FIFTH AVENUE, NEW YORK.
To insure fit, state all measurements when ordering.
Page 7
|
P. 8 |
|
6406. Silk Taffeta. Colors: Black, Navy, Grey or Copenhagen. Ever so modish is this frock of fine quality Silk Taffeta, which features the long-waisted effect so prevalent this season. A simple design in chain stitch embroidered in contrasting silk forms two trimming bands around the long full tunic, and edges the round neck and three-quarter sleeves. The black, navy and Copenhagen dresses are embroidered in grey; the grey one in taupe. The dainty string sash loops at the left side. Made over a lawn lining. Formerly $25.00. Price… $14 95.
6407. Silk Georgette. Colors: White, Peach, French Blue or Orchid. Youthful daintiness breathes from every line of this fine Georgette frock, which for trimming depends solely on bands of matching silk fagotting. Three of these form a border for the deep full tunic, and two surround the hips, each headed, by an upstanding tuck. These novel up-turned tucks and fagotting are repeated on both front and back of the blouse, and fagotting finishes the square neck and the short sleeves. Beautiful crush girdle of matching Georgette. Entire dress made over Jap silk. Formerly $26.95. … $14.95.
6408. Fine Silk Crepe de Chine. Grey, Navy, Brown, Black. Really ideal for street or business wear is this simple frock of fine Silk Crepe de Chine, while its smart lines make it perfectly appropriate for dress occasions as well. The fashionable apron tunic back and front is hemstitched all round with an extra row added for decoration, and the cuffs of the loose sleeves are also hemstitched. The Tuxedo collar extends down each side of a tucked vestee set with a row of self-covered buttons. Folded girdle of the material. Waist lawn lined. Formerly $26.95. Price… $14.95.
Above dresses come in Ladies' and Misses' sizes. Be sure to give bust, waist and hip measures; also height, weight and color desired.
THE HAMILTON GARMENT CO.
New dresses for half last year's prices for similar values!
Page 8
|