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Front page of the autumn/winter issue of the company magazine Hänsel-Echo No. 14 of Hänsel & Co. A.-G. from Forst (Lausitz) from 1933-34 The cover bears the title "Forst (Lausitz): Sports field and school of yachting".
Illustration/drawing: Harald Schwerdtfeger (1888-1956).
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Article:
Henschke, Bruno, Hansel models autumn and winter 1933-34.
Greeting and remarks by the General Director of Hänsel & Co. A.-G. Bruno Henschke on the present new edition of Hänsel-Echo No. 14 for Autumn and Winter 1933-34. The introduction is accompanied by four photographs showing two partially processed pieces of a jacket as well as a finished, sporty jacket with four pockets and an elegant, simple jacket.
photographs: Hansel & Co. A.-G.
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Page with four photos showing close-ups of the sports jacket on the previous page and a double-breasted coat. At the bottom there is the photo of Peter Paul Juhnke, a semi-finished tailor's work piece with armpit and a finished double-breasted ladies' coat. In the middle are the rear views for the modern sports jacket, the elegant jacket, the tailcoat, the Paletot and the Ulster.
The text reads: "We are pleased to be able to introduce our Hansel friends today in a rare recording, in the red skirt of his Parforce Hunting Club, Mr. Peter Paul Juhnke, whose uniquely artistic fashion creations are finding more and more enthusiastic friends in our reader circle from year to year. Mr. Juhnke asked us to explain that all his models are only worked on Hänsel-Wollastine and are only published in Hänsel-Echo".
Illustration/drawing: Harald Schwerdtfeger (1888-1956).
Photos: Hansel & Co. A.-G.
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One double-breasted and one single-breasted jacket suit for men as well as a chic street costume for the lady in the modern style of the coming autumn and winter season 1933/34.
Padding: Hansel horsehair or Hansel woolastine. Representation of the models in the autumnal rose garden of Forst (Lausitz).
Illustration/drawing: Harald Schwerdtfeger (1888-1956).
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A sporty ladies' costume, an elegant jacket suit for men and a sports suit for men with knickerbockers and a sports jacket with three large pockets in the fashion line of the autumn and winter season 1933/34.
Padding: Hansel horsehair or Hansel woolastine. Representation of the models in the autumnal rose garden of Forst (Lausitz).
Illustration/drawing: Harald Schwerdtfeger (1888-1956).
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Article:
Henschke, Bruno, The new Hänsel complete with the modern Hänsel ready-made armpit.
The three photos printed here show unfinished parts of a jacket suit and especially the underarm area. On the left half a jacket on a male tailor's dummy is shown.
Photos: Hansel and Company. A.-G.
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Article:
Henschke, Bruno, processing course with self-production.
Three photographs show the correct production of the armpits of a jacket. On the right, the cut-to-size Hänsel finished fabric is presented without waste.
photographs: Hansel & Co. A.-G.
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The left neckline of the double page shows a double-breasted ladies' coat with puffed upper sleeves and falling lapels as well as a dark grey paletot and a double-breasted, dark green Ulster coat with stitched lapels and edge. The red women's coat closes with just one button. Interestingly, the length of the ladies' coats is the same as the men's coats.
In the left column, the current fabric patterns and colours for street and sports suits for autumn and winter 1933-34 are presented.
Illustration/drawing: Harald Schwerdtfeger (1888-1956).
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The right part of the double page presents two autumnal coats for women and a paletot coat with concealed button facing for men.
The light brown ladies' coat has extra-wide lapels and a raised collar, while the navy blue and white ladies' coat has a large gold-coloured button on the opposite shoulder. The coats for men and women remarkably have the same cut length.
In the right column, the current fabric patterns and colours for paletots and Ulster coats for autumn and winter 1933-34 are presented.
Illustration/drawing: Harald Schwerdtfeger (1888-1956).
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Article:
Henschke, Bruno, Modern Tailoring.
Matching the article, three photographs are shown with sample cuts of half-finished jackets, which are intended to supplement and clarify the explanations.
photographs: Hansel & Co. A.-G.
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