Cover, front page or title page of the mail order catalog no. 96 of the Chicago Mail Order Company from Chicago, Illinois, U.S.A, for fall and winter 1928-29. Fall and Winter 1928-9. Paris Styles! Lowest Prices! Better Service and Bigger Savings. 6 K 5014—[Men's overcoat] ALL WOOL. $15.00. See Page 284. 6 K 5086—[Boy's overcoat] Durable Cheviot. $3.98. See Page 271. 6 C 4707—[Girl's coat] Velour. $3.98. See Page 53. 6 C 4766—[Ladies' coat] ALL WOOL Suede Velour. $9.98. See Page 23. INDEX on Pages 8 and 9. Our BIG NEW HOME Equipped to Serve You Still More Promptly and Economically. CHICAGO MAIL ORDER CO., Chicago, Ill. Outfitters to the Family. Cat. No. 96. Est. 1889. [Page 1]

Luxurious FUR TRIMMINGS. Charming Styles. WARM, Durable FABRICS. (2 Lengths. For Short and Tall Women) NAPALAM Fur Fabric. Full Lined and Interlined. (NAPALAM Registered in U.S. Pat. Off.) Mandel Fur Trimmed. 6 C 4756—WOMEN'S SIZES—32 to 44 inches bust; length 45 inches. 6 C 4757—SHORT WOMEN'S SIZES—32 to 44 ins. bust; lgth. 43 ins. You get the luxurious beauty of Caracul Fur in this warm coat of Napalam Fur Fabric, with Mandel Fur shawl collar and cuffs. Flowered twill lining with kick hem. Full interlining. Fur-brush free. Big value. COLOR—Black with Tan Fur. Please state size. Price… $14.98. Send postage for 5 8/16 pounds. (Lining Guaranteed for 2 Season's Wear) Mandel Fur Trimmed. VELOUR. 6 C 4762—WOMEN'S SIZES—32 to 40 ins. bust; length 44 ins. 6 C 4763—MISSES' SIZES—14 to 20 years; 32 to 38 inches bust. Length 42 inches. Profusely Mandel Fur trimmed, styled with tuck trimming and buttons at front. Lovely coat of warm Velour, About Two-thirds Wool; lining guaranteed for two seasons' wear. Fur-brush free. COLORS—Gracklehead Blue with Gray Fur, or Deer (Tan) with Tan Fur. State size, color… $9.98. Send postage for 5 8/16 pounds. Mandel Fur Trimmed. ALL WOOL Suede VELOUR. (Lining Guaranteed for 2 Season's Wear) 6 C 4772—WOMEN'S SIZES—32 to 44 ins. bust; lgth. 45 ins. 6 C 4773—MISSES' SIZES—14 to 20 years; 32 to 38 ins. bust; length 43 inches. It soars to florid heights of richness seldom attained by coats so very moderately priced, through Mandel Fur, in new tab effect shawl collar, and cuffs. Of warm 100% All Wool Suede Velour, with front and back tucking, and fancy buckle. "Style Queen" lining guaranteed two seasons. Fur-brush free. COLORS—Deer (Tan) with Tan Fur, or Gracklehead Blue with Gray Fur. State size and color. Price… $12.98. Send postage for 5 pounds. VELOUR. Full Lined. (Sizes 2-4-6 Years) Mandel Fur Trimmed. 6 C 4706—SIZES—2, 4, or 6 years. Lengths 22, 24, 26 inches. Astounding, unbelievable value. A smart, warm little coat with Mandel Fur collar and cuffs, at a price that will make conversation for a long time— it's so amazingly low. Of Velour Finished Coating, About One-half Wool. Tuck and arrowpoint trimming. Twill lining. COLORS—Gracklehead Blue with Gray Fur, or Burgundy (Dark Red) with Tan Fur. State size, color… $2.98. Send post. for 2 10/16 lbs. VELOUR. Full Lined. Mandel Fur Trimmed. (Sizes 10-12-14-16 Years) 6 C 4690—SIZES—10, 12, 14, 16 years. Lengths 36, 38, 40, 42 inches. A fashionable shawl collar and cuffs of Mandel Fur, side tucks, stitching, and a bow of self material, transform this warm, practical little coat into a fascinating wrap. Of Velour, About Two-thirds Wool, with durable Twill lining. Fur-brush free. COLORS—Deer (Tan) or Cranberry Red both with Tan Fur, or Gracklehead Blue with Gray Fur… $7.98. Send post. for 3 8/16 lbs. Lustrous BOLIVIA. (BARGAIN) Mandel Fur Trimmed. (Lining Guaranteed for 2 Season's Wear) 6 C 4770—WOMEN'S SIZES—32 to 44 inches bust; length 44 inches. 6 C 4771—MISSES' SIZES—14 to 20 years; 32 to 38 inches bust; length 42 inches. Direct from the "finishing school" of Fashion is this cleverly designed coat of warm, durable dressy Bolivia, with smart Mandel Fur shawl collar and curls, and tucks and arrowheads radiating from underarm and forming scalloped fan at front and back. Lining guaranteed for two seasons' wear. Interlining to waist. Fur-brush free. COLORS—Black with Gray Fur, Middy (Dark Gracklehead) Blue with Gray Fur, or Rust with Tan Fur. State size and color. Price… $9.98. Send postage for 4 8/16 pounds. CHICAGO MAIL ORDER CO., Chicago, Ill. Copyright 1928. CHICAGO MAIL ORDER CO. Now in our big, new, modern home. Page 2

SPECIAL PREMIUM CERTIFICATE. Series No. 6. Aug. 1, 1928 to Jan. 31, 1929. The Chicago Mail Order Co. agrees to present to the holder of this Special Premium Certificate, the choice of any one of the Valuable and Beautiful Premiums Shown on pages 4, 5, and 6 of this catalog. The Premiums will be given absolutely without charge, and delivery expense will be paid anywhere in the United States. To get these Premiums is very simple, for there is nothing to sell, no work to do, and you can save money for yourself and family while getting the Premiums. All we ask is that you purchase merchandise to the net amount of Fifty Dollars ($50.00) or more from any of our Catalogs or Sales Books, between August 1, 1928, and January 31, 1929, and in return we agree to give you any one of the Beautiful Premiums shown in actual colors on pages 4, 5, and 6. SEND US THIS CERTIFICATE WHEN YOUR NET PURCHASES TOTAL $50 OR MORE. You can make your purchase to the amount of Fifty Dollars ($50.00) or more from our Catalogs or Sales Books at one time if you choose, or you can send us as many orders as you wish, provided your net purchases total Fifty Dollars ($50.00) or more, and Date Amount orders reach us before January 31, 1929. We suggest that you make each order as large as possible—first, because you save money on transportation charges—second, because it's the saving we make on clerical work, labor, packing materials, etc., on large orders, that makes possible the free distribution of these valuable Premiums. Enter in the space provided at the right, the date and amount of each order you send us between August 1, 1928, and January 31, 1929. When your net purchases total Fifty Dollars ($50.00) or more, write your name and address in space below, fill in number of Premium wanted, clip out this Certificate, attach it to your order, and mail it to us. The Premium you select will be forwarded to you, free of any charge, delivery paid. Name____ P. O.____ State____ R. F. D. or St. and No.____ Number of Premium Wanted____ Record here the Date and Amount of Each Order sent between Aug. 1st, 1928, and Jan. 31st, 1929. Date | Amount. __|__ __|__ Total Orders |__ Less Returns and Refunds |__ Net Purchases |__ Note—All purchases shown above must have been made in the name of the person whose name appears on this Certificate. Special Note! If any of your friends or neighbors wish also to avail themselves of this premium opportunity, and want us to send them a catalog, please write their names on the lines below. Name____ P. O.____ State____ R. F. D. or St. and No.____ Name____ P. O.____ State____ R. F. D. or St. and No.____ CHICAGO MAIL ORDER CO., CHICAGO. Series No. 6. ------CUT OUT ALONG THIS DOTTED LINE------ Copyright 1928 C. M. O. Co. For Complete Details on How to Order See Page 306. Page 3

Given to You—FREE. See Our Offer on Page 3. (12 Pieces High Grade Aluminum Utensils) Free! See Page 3! V P 41¼—There isn't a housewife in America who wouldn't be overjoyed to receive this wonderful Aluminum Set—bright, shining kitchen utensils that are a credit to any kitchen. Thousands of women have already secured this marvelous outfit Free. Made of Standard Weight 100% Pure Aluminum. The convenient sized, 10-quart Dishpan has a smooth, rolled edge; the three paneled saucepans are 1, 1½, and 2 quart sizes; 6-quart paneled preserving kettle; 2-qt. paneled double boiler with cover has rolled, riveted edges; 2-qt. pudding pan; 3-quart, footed colander; frying pan is 8 inches in diameter; percolator with glass top, wooden handle, and coffee receptacle, is 6-cup capacity. Given Free when your orders from our catalogs amount to $50.00 or more. See page 3. This Beautiful Watch Free! See Page 3! V E 30¼—Beautiful, dependable bracelet watch in the popular Tonneau shape, with hand chased White Rolled Gold Plated Case. 10½ ligne size. High grade 6-jeweled Swiss lever movement. Be assured that you will get a maximum of genuine satisfaction from this accurate, handsome timepiece. Free when your orders from our catalogs total $50 or more. Attractive, New 9-PIECE Enamelware Set. V E 36¼—A housewife's kitchen is her castle! Labor-saving equipment is gradually finding its way into it, and now beauty, too, makes its bow, in gaily colored kitchenware that brings cheer and brightness to the scene of the housewifely labors, in the form of Colored Enamelware. It's the newest idea—already sensationally popular in the big cities, and here is your opportunity to get a beautiful, complete set of handsome triple-coated Red Enameled-ware, with the cooking utensils lined in white, without a penny of expense to you. Set consists of a 4-quart tea kettle, 10-quart dishpan with handles, 2-quart percolator with glass top, 6-quart preserving kettle, 1½-quart sauce-pan, 2-quart pudding pan, and 2-quart double boiler, all the utensils edged with black. Truly it makes cooking a pleasure and cheers not only the kitchen but the cook! Given absolutely Free when your orders from our catalogs total $50 or more. See page 3 for details. For Your BOY! Strongly Made COASTER WAGON. V P 35¼. 1—Strong steel axles, braces, gear, and bumper. 2—Interlocked hardwood body and tongue. 3—Finest quality steel, double disk wheels. 4—Brake. 5—Highest grade construction. 6—¾ inch non-skid corrugated rubber tires. 7— Nickeled Hubs. Every boy would like this "Chicago Express," a roomy, zippy wagon, and now he can get it Free. All wood parts are covered by two coats of good varnish; top rail, edges of body, and wheels enameled bright red. Body 16x36 inches. 10-inch double disk steel wheels with extra large case-hardened bearings and rubber tires that won't come off. Given Free when your orders from our catalogs total $50.00 or more. See page 3 for details. Page 6

1928. OUR BIG NEW HOME. TO YOU … our customers, nearly four million strong, we dedicate this, our gigantic new building … the most modern mail order home in America! To you we dedicate it … for your confidence, your good will, your loyalty and generous patronage have made its realization possible. To us … this great event marks nearly four decades of friendly, faithful service to you and your families … nearly 40 years during which time we have served your best interests always … never wavering for an instant from the high ideals and honest principles upon which this great business was founded. And today … we pledge ourselves anew to faithfully carry on the fair and square policy which has merited your friendship during all these years … that of giving you only honest values in dependable merchandise, at lowest prices. CHICAGO MAIL ORDER CO., CHICAGO. (1889) (1913) Now Ready to Serve You More Quickly and Economically Than Ever Before. We are now located in our gigantic new building, pictured above, in which all orders selected from this book will be filled, and from which they will be promptly shipped. With acre after acre of floor space at our command we were able to use our huge cash resources to the best interests of our customers, purchasing enormous stocks of merchandise, thereby securing unusual price concessions; and this big saving we pass on to you in the form of consistently lower prices. In equipping our new building with every known efficiency device, we've cut operating costs and speeded up handling; the benefit is yours, reflected in our new low prices and quicker service. It's with pleasure that we place at your service, through this catalog, all the advantages of our new and enlarged store—advantages that will add materially to the savings and general satisfaction of each customer. If you have friends who are not customers of ours—folk who are thrifty and who want to save money, please tell them about us—show them how we save money for you, and how glad we'll be to also help them save. INDEX on Next Page! Page 7

NOW! A Greater Chicago Mail Order Co. Backs this 39 Year Old Good-as-Gold Guarantee! You Can Rely Upon The Chicago Mail Order Co. Guarantee. WE GUARANTEE every article in this catalog to be exactly as illustrated, described, and represented. If upon receipt you find that the merchandise you ordered is not entirely satisfactory, please return it at once and your money will be refunded, including postage both ways. Lowest Prices. WE POSITIVELY GUARANTEE our merchandise to be as low or lower in price than the same goods—quality for quality—can be obtained from any other mercantile establishment in the world. If you find you have paid us a higher price in any instance, write us, giving full information, and we will instantly refund to you the actual difference in cash. We allow no house, no matter where it is located to undersell us. (CMO Co.) Chicago Mail Order Co. CHICAGO. In 39 long Years No Customer Has Lost a Single Penny. Bank Refererence [sic!]. Foreman National Bank, Chicago. South Side Trust and Savings Bank, Chicago. Guaranty Trust Co., New York. First National Bank, St. Louis, Mo. Second Ward Savings Bank, Milwaukee, Wis. Fletcher American National Bank, Indianapolis, Indiana. National Bank of Commerce, Detroit, Mich. Merchants National Bank, Cedar Rapids, Iowa, and your own, or any bank. CHICAGO MAIL ORDER CO., Chicago, Ill. Our new quarters are bigger—our service even quicker! Page 10

Now! Equipped to Give You Still Better Service and Serve You Still More Economically. We Ship Your Order In One Day. WE'VE equipped our new building with every modern labor-saving, time-saving device that makes for the more speedy and accurate handling of orders. Our Big, New Modern Home represents the last word in Mail Order efficiency—the utmost in service to you. In planning this building we instructed our engineers to study again our methods and equipment to save a few minutes here, speed up an activity there, and finally reduce the total handling time in our establishment so that your goods might be gotten to you still more quickly. If you want quick, dependable, intelligent service, order from the Chicago Mail Order Company. Nearly forty years of experience in the filling, packing, and shipping of orders has taught us how to handle thousands of orders each day, handle them carefully, accurately, and rapidly. Our One Day Service means that most orders are shipped the same day they reach us, and the remainder not later than the following day. Not Only Do We Now Serve You More Quickly, But More Economically, As Well Our big new building, with its acre upon acre of floor space, makes it possible for us to utilize our great cash resources to the best interests of our customers, by enabling us to purchase enormous stocks of merchandise—much greater quantities than ever before; through buying in larger quantities we naturally secure unusual price concessions. Likewise, our new and modern equipment, aside from speeding up service, has cut all operating costs. All these savings and economies are passed on to you in the form of still lower catalog prices. [Photo] A Scene in our Mail Opening Department. [Photo] A Section in our Mailing Department. [Photo] Our Trucks Deliver Mail Directly to Terminals Safe Delivery Guaranteed. You take no risk in ordering from the Chicago Mail Order Co. After we receive your order the responsibility is ours, and if anything is not right, rest assured that we will make it right. We guarantee safe delivery of all goods! No Waiting. We never hold an order. If for any reason we cannot fill your order immediately we refund your money at once in the form of a bankable check. No delays — no "back orders" or "ship-laters"—your goods or your money, post-haste. CHICAGO MAIL ORDER CO., Chicago, Ill. Now—a bigger building—better service—greater savings! Page 11

Our Big NEW HOME. Acre after Acre of Merchandise for the Family and Home! Guaranteed Quality! We will not knowingly offer anything but merchandise of dependable quality, merchandise that is exactly what we claim it to be, merchandise that will give you the service you have a right to expect for the price you paid. We have a specially equipped laboratory, where every material is scientifically tested. If we tell you a garment is made of All Wool Material, we know it is All Wool and you can depend upon the truth of our statement. You can be sure that articles we claim to be All Silk or Pure Linen, or Fast Color, or Barnyard proof, have been proven to be so, by actual laboratory tests. Guaranteed Lowest Prices. There is no sense in spending for anything, a penny more than you have to. Money is too hard to get—too hard to save—it should be spent wisely and only where it will bring you most in return. Our Guaranteed Lowest Prices mean that when you trade here you spend less and get more for what you spend. Our prices are always the lowest—guaranteed lowest. We invite you to compare them with what others ask for merchandise of the same quality, so that you may see for yourself that those who buy from our catalog spend wisely and save most. It's EASY and SAFE to Shop from our catalog. You may order goods from this book, easily and conveniently, without stepping out of your home, with the understanding that they must please you as to style and fit, meet with your approval as to quality and service, satisfy you as to value and price. Our One Day Service means that your goods will be shipped the day your order is received, or at the latest within 24 hours. We never hold an order—the goods must be shipped at once or your money returned immediately. CHICAGO MAIL ORDER CO. CHICAGO. C. R. TYSON, B. S., Ch. E. In charge of our Analytical Chemical Laboratories, where samples of merchandise are chemically tested and compared for conformance to our high quality standards. In serving us, he protects your interests as well. GARNER HERRING. Our superintendent, who watches your order from the moment it is received until it is shipped. His one object is to see that every order is filled correctly and shipped to you in the fastest possible time. R. D. STANLEY. As head of our Specification Department he checks all items before they are listed in our catalog, especially as to their utility and practicability. He directs our manufacturers in the making of merchandise for you. IDA MENTZEL. Our catalog editor, who scrutinizes every word and description that goes into our catalogs, and compares the merchandise with the description to make sure that everything we say is accurate and truthful. MRS. ANNA HARGRAVE. Our Chief Merchandise Examiner. She and her assistants examine every piece of merchandise, to make sure that you get flawless goods, correct in size and fit. EUGENE EVANS. The head of our correspondence department, is always ready and anxious to answer your inquiries. If any goods do not suit you return them and he will see that your wishes are carried out. Dependable Merchandise Always Right in Quality and in Price! CHICAGO MAIL ORDER CO., Chicago, Ill. Beautiful, useful Premiums FREE. See Pages 3 to 6. Page 14

New "Style Queen" (Reg. U.S. Pat. Off.) Coat's APPROVED BY Miss Universe Reigning Beauty Queen of the World. Pictured above in their native Paris atmosphere, are Monsieur Paul Carét, the eminent French designer and style genius, and Mlle. Roberta Cusey, acclaimed one of the prettiest and best dressed women in France. Many of our styles are either born in Mons. Carét's world famous style Salon at 222 Rue de Rivoli, Paris, or pass the censorship of that renowned style master. The expert knowledge of style and good taste of Mlle. Cusey is also reflected in our smart fashions, for she, too, has personally approved many of the "Style Gems" shown in this catalog. "Miss Universe" Praises Our Styles and Values! No girl or woman in America will find a limited allowance a handicap in selecting stylish, well made clothes, if she consults the catalog of the Chicago Mail Order Co. I am amazed that any store is able to offer such adorable styles in coats, dresses, hats, etc., at such low, money-saving prices. [Hand-written signature of] Ella Van Hueson "Miss Universe". [Photograph of Ella Van Hueson.] "World's Most Beautiful". When the feminine beauty of the world was gathered recently at Galveston, Texas, to receive the laurels which were to rest upon the loveliest head, Miss Ella Van Hueson, already acclaimed "Miss Chicago" and "Miss United States," captured the coveted title "Miss Universe". Miss Van Hueson, who is also a past mistress of the art of dress, exhibiting a noteworthy knowledge of style in her own wearing apparel, bestows enthusiastic praise on the styles we list in this catalog. Read above what she said after viewing our women's apparel. Praise from her is praise indeed! Suede Velour. Mandel Fur Trimmed. (Lining Guaranteed 2 Seasons) A True "Style Queen" Unmistakably Smart! 6 C 4774—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 inches bust. Length 44 inches. 6 C 4775—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 42 inches. Thoroughly up-to-the-minute, undeniably smart, and a good, serviceable, practical garment, this coat offers you more value, we are sure, than you ever before got at this price. Fashioned of warm, well-wearing Velour, About Two-Thirds Wool, its large, luxurious shawl collar and its new pointed cuffs are of fluffy Mandel Fur, while its sides are recipients of such modish touches as tucking and chic braided ornaments, a row of tucking also curving to the closing. "Style Queen" de chine lining containing pocket, is guaranteed for two seasons' wear. A real, "world-beating" bargain, this coat will be selected by the woman or miss who appreciates good style, good value, and wants to be considered well dressed. Fur-brush free. COLORS—Deer Tan with Mink dyed fur, Cranberry with Mink dyed fur, or Middy Blue (a new dark shade of Gracklehead) with Wolf dyed Gray fur. Please state size and color. Price… $9.98. Send postage for 5 4/16 pounds. Typical of our World-beating Coat Values. $9.98. Featuring Shawl Collar. Pointed Cuffs. CHICAGO MAIL ORDER CO., Chicago, Ill. For beautiful, stylish frocks, see Pages 62 to 90. Page 15

All Richly Furred. (Actual Photographs) Fashionable FUR FABRIC. BROADTAIL Fur Fabric — Fully Lined and Interlined. Genuine "MARMOT" Fur. The Shelton Looms. Simulation Fur. 6 C 4778—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 inches bust. Length 45 inches. 6 C 4779—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 43 inches. What beauty-creating soul was responsible for this inexpressibly smart coat we do not know, except that the style was copied from an expensive fur coat seen in Paris. We had it reproduced here, of the famous Shelton Looms Simulation Fur, a fabric ingeniously woven to resemble Broadtail Fur and combined with Genuine Marmot Fur cuffs and distinctive collar effectively finished with tails, with the delightful result pictured. Rayon Brocade lining and full length interlining for added warmth. For all practical purposes it is as satisfying as a genuine fur coat, though so much easier to buy because of its modest price. Marvelous value! COLOR—Black with Brown Marmot Fur. State size… $19.98. Send postage for 5 8/16 pounds. Mandel Fur Trimmed. VELOUR (Lining Guaranteed 2 Seasons) 6 C 4788—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 inches bust. Length 44 inches. 6 C 4789—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, or 38 bust. Length 42 inches. If you saw this coat in a store, you'd immediately want to try it on, and if the price were as low as ours, we're certain you'd not hesitate a minute about purchasing it! Its good looking material, Velour, About Two-thirds Wool, will give faithful service, and its shawl collar and cuffs of Mandel Fur are so warm and attractive. Charming style notes, too, are the scalloped side panels finished with embroidered medallions with inverted pleats and lustrous braid continuing to the bottom. Lined with Style Queen de Chine, guaranteed for two seasons' wear. Fur-brush free, to keep the fur like new. COLORS—Deer with Tan Fur, Gracklehead Blue or Black, both with Gray fur. Please state size. Price… $9.98. Send postage for 5 8/16 pounds. Mandel Fur Trimmed. ALL WOOL Suede VELOUR. (Lining Guaranteed 2 Seasons) "Just Beautiful" Said Miss Universe When Shown This Model. 6 C 4780—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 inches bust. Length 45 inches. 6 C 4781—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 43 inches. A coat which received marked applause at its initial showing at a recent fashion show, a truly "different" garment in which style, beauty, and satisfying quality are blended into a most appealing creation! The back of this All Wool Suede Velour coat vies with the front for honors, the former courting favor with scallops, tucking, and arrowpoints, and the latter drawing compliments with scallops and knife pleats. Nor is this all—it derives flattering beauty from the generously sized notched, full shawl fan collar and deep cuffs of Mandel Fur. Lined with Style Queen de Chine, which is guaranteed to give two seasons' wear. Fur-brush free. COLORS—Middy Blue (a new dark shade of Gracklehead) with Gray Fur, or Deer Tan with Tan Fur. Please state size and color. Price… $14.98. Send postage for 5 8/16 Pounds. CHICAGO MAIL ORDER CO., Chicago, Ill. Hats on These Models Offered on Pages 99 to 117. Page 16