Cover, Titelseite bzw. Titelblatt des Versandkatalogs Nr. 121 des Warenhauses B. Altman & Company aus New York City, New York, USA für Herbst und Winter 1919-20. Das Unternehmen befand sich an der 361 Fifth Avenue und Madison Avenue zwischen Thirty-Fourth St. und Thirty-Fifth St., New York City. Modekatalog. HERBST und WINTER 1919-20. Katalog Nr. 121. B. Altman & Co. FIFTH AVENUE – MADISON AVENUE, THIRTY-FOURTH ST. – THIRTY-FIFTH ST., NEW YORK

—Blank page—

MAIL SHOPPING BUREAU. B. Altman & Co. FIFTH AVENUE—MADISON AVENUE, THIRTY FOURTH STREET—THIRTY FIFTH STREET, NEW YORK. THE POSSIBILITIES THAT LIE IN THE PRACTICAL USE OF THE POSTAL FACILITIES OF THE COUNTRY ARE AMAZING. NO WOMAN NEED BE TOLD OF THEM, BUT THE RETURN TO NORMAL CONDITIONS SERVES AS A REMINDER OF THE INCREDIBLY IMPORTANT SERVICE THESE FACILITIES RENDER DAILY TO THE SHOPPING WORLD. THERE ARE, FOR INSTANCE, THE REMOTE HAMLET; THE FAR-DISTANT ARMY-POST; THE RANCHES IN THE GREAT WEST; THE HOMES OF ROMANCE ON THE SOUTHERN PLANTATIONS; THE INTERESTING NEW ENGLAND SECTION; THE COAST AND INLAND CITIES; THE WINTER RESORTS, TO SAY NOTHING OF PICTURESQUE LATIN-AMERICA, OF HAWAII, OF CANADA—EVERY SECTION WHERE MAIL IS DELIVERABLE—THERE THE SHOPPING WORLD IS REACHED. THROUGH THEIR MAIL SHOPPING BUREAU, WITH EVERY FACILITY AT THEIR COMMAND, B. ALTMAN & CO. ARE ABLE TO REACH IN EVERY DIRECTION WHERE THE PARCEL POST GOES. FROM COAST TO COAST THEIR MAIL SHOPPING BUREAU IS KNOWN, IS USED DAILY. AND THIS EVIDENT APPRECIATION OF THOSE WHO MAKE USE OF IT—WHO KNOW THE POSSIBILITIES OF SHOPPING BY MAIL—ACTS AS A STIMULUS, FOR NOT IN THEIR LONG RELATIONS WITH THE SHOPPING WORLD HAVE B. ALTMAN & CO. BEEN MORE CONVERSANT WITH THE THEME OF FASHION; AND NEVER HAS THE EQUIPMENT OF THEIR MAIL SHOPPING BUREAU BEEN MORE EFFICIENT. COPYRIGHTED, 1919, BY B. ALTMAN & CO. [Page 1]

B. ALTMAN & CO. New York. TAILORED SUITS. Sizes 34 to 44; size 46 may be specially ordered. 69F1. Of wool Oxford, this Suit is of pronounced smartness in fabric, in straight tailored line, and in detail. Silk-lined is the coat, which may be worn in the buttoned-high mode or with opened collar, and the pockets are slashed. The skirt on the straight lines of the winter mode, has sufficient fullness, and the slashed pockets correspond with those on the coat… $43.50. 69F2. Tailored Suit of brown or taupe wool velour, the collar of which is of sealine, and may be worn either closed or open. The silk-lined coat is noticeable for its good lines, while the use of bone buttons and silk arrow-heads give the touch that characterizes the more exclusive tailoring; the skirt has novelty pockets, and provides ample fullness… $58.00. 69F3. Of Wool Silvertone this Tailored Suit is collared with sealine, and has decidedly interesting dual-pockets, the smaller pocket just above the wider one, while bone buttons and silk arrow-heads are used to smart advantage; silk-lined is the coat, and the skirt combines the straight line with sufficient width. In brown or Oxford gray… $59.50. [Page] 2

No. 121—FALL and WINTER—1919-20. TAILORED SUITS. Sizes 34 to 44; size 46 may be specially ordered. 69F4. Exceptionally smart button-trimmed Suit of navy blue or reindeer wool velour, with large collar of taupe nutria, which may be worn open or closed. The coat which is silk-lined, is finished with pockets; and the skirt with cut-in pockets, is made with ample fullness… $65.00. 69F5. Custom-tailored Suit of wool velour, in brown or navy blue. The slender silhouette is achieved by the unusual cut of the silk-lined coat which, at the back, is particularly smart with three bone buttons at either side. One may go buttoned snugly or with opened collar. The skirt with ample fullness, although following the straight lines of the mode, has cut-in pockets… $58.00. 69F6. Of wool velour, in fashionable reindeer or navy blue, this Semi-tailored Suit, has a silk-lined coat which buttons smartly high or may be worn with opened collar. The cross-over belt is of the fashionable width and the back of the coat gives particularly becoming lines accentuated by the use of bone buttons. The coat has pockets, and the skirt on straight lines provides ample fullness, and is pocketed. Special… $48.00. [Page] 3

B. ALTMAN & CO. New York. AUTUMN AND WINTER MODES. Sizes 34 to 44; size 46 may be specially ordered. 70F1. Of navy blue tricotine, smartly trimmed with buttons, a typical winter mode for the street, is this Frock of slender lines held to the figure by a narrow tie-belt; collar and cuffs of tan tricolette… $37.50. 70F2. Of navy blue silk tricolette, this long-waisted Frock is typical of the smarter models. The narrow vestee, the collar and cuffs are of white embroidered batiste. The narrow tucks and the paneled lines at the back are pronouncedly of the mode… $45.00. 70F3. Of navy blue serge, with large pockets elaborately embroidered in black, a tiny vestee and collar-frill of white embroidered batiste, and a Tailored Dress of smart simplicity goes the way of the winter mode. Special… $29.50. [Page] 4

No. 121—FALL and WINTER—1919-20. AUTUMN AND WINTER MODES. Sizes 34 to 44; size 46 may be specially ordered. 70F6. Frock of navy blue crepe de chine, the skirt of which is fashioned with flowing, button-trimmed panels. The blouse has a collar of white embroidered Georgette crêpe… $39.50. 70F7. Navy blue silk Georgette crepe, combined with self color satin, is used to charming advantage in this Dress of conventionally fashionable lines. The deep band of the satin on the long tunic-blouse of the Georgette is decidedly of the newer mode, the sleeves are weighted by a small ornament, and the vestee of Georgette is hemstitched… $29.50. 70F8. A tunic model developed in satin and silk Georgette crepe, the entire skirt fashioned of the satin, and the blouse of Georgette crêpe elaborately embroidered in beads, in bodice effect back and front. The deep slashed cuffs are of the satin; a particularly lovely gown. In all navy blue, or in black; the bodice in the black model being lined with crepe in a soft delft blue shade… $48.00. [Page] 5

B. ALTMAN & CO. New York. AUTUMN AND WINTER MODES. The sizes are mentioned in each description. 70F9. Of silk Georgette crepe combined with crepe de chine, this afternoon Frock has been developed along ultra-long lines, which the bead-embroidered tunic accentuates. The sleeves are flaring, and the neckline follows the present collarless mode. (With these collarless modes, one usually needs a fur neckpiece.) In navy blue or taupe (sizes 34 to 44; size 46 may present specially ordered) … $42.00. 70F10. Afternoon Dress of brown or navy blue velveteen, in which a slight draped effect is introduced on the front of the skirt. The elaborate embroidered design on the smartly paneled vest is in self-color silk and a new feature is the wide flaring sleeves on which the embroidery also appears (sizes 34 to 40 inches) … $38.00. 70F11. The Skirt of this One-piece Dress of taupe crepe de chine is beautifully draped to reveal the richly-braided panels inset at either side. The waist is also elaborately braided with soutache, back and front, and the girdle is finished with fringed tassels at the back. The collar is of lace-edged embroidered net, which also appears on the cuffs (sizes 34 to 44, size 46 may be specially ordered) … $58.00. [Page] 6

No. 121—FALL and WINTER—1919-20. AUTUMN AND WINTER MODES. Sizes 34 to 44; size 46 may be specially ordered. 70F12. A Dinner Gown of satin, charmingly draped, the decollete in square outline, and the elbow-length sleeves of tulle. An effective rosette gives an added beauty to the wide crush girdle. In black or white… $58.00. 70F13. For the theatre or to be worn as a restaurant Gown. The soft, flowing draperies are of black point d'esprit, and the foundation is of black China silk. The square decolletage and the long sleeves follow a charming winter mode. The girdle of black satin ties in a large bow… $58.00. 70F14. A Dinner Gown of rich detail is developed here in black satin, the draped skirt being entirely of the satin and the decollete waist, with its long sleeves being of black Georgette crêpe, which veils the wide insertions of metal lace, and is heavily embroidered in jet. The satin girdle is weighted with jet ornaments… $65.00. [Page] 7

B. ALTMAN & CO. New York. THESE FROCKS WERE SPECIALLY DESIGNED TO SLENDERIZE THE STOUT FIGURE. On this and the opposite page will be found some charming modes fashioned on lines for the stouter figure. Materials as well as cut, all play an important part in attaining the much to be desired slenderness. Sizes 38½ to 48½ inches, bust measurement. NOTE—These dresses are made with unusually long lines from the shoulder to the waistline as for example: size 38½ is equivalent to the usual 40½-inch in regular stock, and so on through other sizes. 70F15. Navy blue crepe meteor and silk Georgette crepe are the materials used in combination in this Frock of modish design. The bead embroidery on the broad girdle and sash-ends follows conventional but striking outlines, and the collar of lace gives a becoming touch… $68.00. 70F16. The draped effect which gives distinction to many of the season's Gowns makes the one illustrated a most desirable style. It has a decided stateliness of line, and the material is of brown or navy blue crêpe de chine. Embroidered Georgette crêpe forms the collar and the square-cut section above the vestee… $68.00. 70F17. Designed for the stout figure is this One-piece Dress of navy blue serge, button-trimmed back and front, and having a vestee of tan tricolette. The narrow tailored tie-belt also has a tendency to slenderize the figure… $42.00. [Page] 8