Cover, Umschlag, Titelseite bzw. Titelblatt des Versandhauskatalogs des Kaufhauses Hamilton Garment Company, damals 307 Fifth Avenue, New York City, N.Y., U.S.A., für Frühjahr und Sommer 1925. SCHNÄPPCHENBUCH ZUM ZEHNTEN JAHRESTAG. Fifth Avenue Moden. Frühling und Sommer 1925. HAMILTON GARMENT CO., 307 FIFTH AVENUE, NEW YORK CITY. [Das Titelbild zeigt die US-amerikanische Stummfilmschauspielerin] GLORIA SWANSON [1899-1983] STAR IN PARAMOUNT PICTURES. Foto: unbekannt/unsigniert.

This Tenth Anniversary Catalog Portrays The Newest Fifth Avenue Styles At the Lowest Prices Ever Offered! We are commemorating our tenth anniversary with a Better, Bigger Bargain Book than we have ever before issued. Nearly 150 pages of really beautiful reproductions of advanced styles for spring—known and accepted throughout the country as the most wonderful Mail Order Catalog published in America! Fifth Avenue—the world's center of Fashion—is the home of Hamilton styles. We are the only Mail Order House which maintains an entire building on Fifth Avenue exclusively devoted to the sales of the newest styles to well dressed New York women; and these favorite styles are carefully reproduced in this catalog. No matter where you live, you too can shop on Fifth Avenue through the pages of this wonderful bargain book. When in New York, visit us at our store, — — 307 Fifth Avenue! Never before has a season brought with it so many really new, varied and distinctive style ideas as appear for Spring and Summer 1925, and we are sure you will be pleased with our presentation of these exquisite fashions—and especially pleased with our very low prices. The reason we can make such an unusual guarantee as shown in the bond below is because we are the only manufacturers selling direct to the wearer at little more than wholesale prices! ((Guarantee Bond)) WE GUARANTEE HAMILTON PRICES TO BE THE LOWEST IN AMERICA. If before June 1st, you can buy the same merchandise for less, we will immediately refund the difference. You are the judge! As to our responsibility to make the above unusual guarantee we refer you to The Chemical National Bank of New York [or] The Central Union Trust Co. of New York. HAMILTON GARMENT CO. 307 FIFTH AVENUE, NEW YORK.

The New Fashions for Spring and Summer, 1925! The most fascinating styles, exquisite fabrics and artistic color combinations you have seen for many years. The elaborate and the simple, the newest and the more conservative—all are included in this vast collection of Hamilton models, styled correctly and direct from Fifth Avenue to you! Fine All-Wool PLAID FLANNEL. 6500. Fine All-Wool Plaid French Flannel. Tan or Gray grounds with combination plaids. The rich softness of this All-Wool French Flannel, together with its wearing qualities, makes it a popular fabric. Here it is developed in artistic soft subdued colors. It is fashioned in a strictly tailored one-piece frock with a straight slenderizing back—a most favored style. The two tucks which meet at the center front are trimmed below the belt with very striking buttons. Above the waist line these tucks turn back in revers style and effects a "V" shaped vest of the self material. An effective leather belt finishes the costume. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $10.95. Heavy All-Silk CANTON CREPE. 6501. Heavy All-Silk Canton Crepe. Colors: French Blue, Cocoa, Gray, Orchid or Black. If you are looking for an extremely dressy frock at an amazingly low price, you will surely like this one. The material is that soft rich quality of All-Silk Canton Crepe which shirrs beautifully to form the two youthful panels attached at low waist line on either side. Wide bands of exquisite Ecru applique lace trim the bottom of the panels. A belt of the Canton Crepe extends from the sides and ties at the sides. We can strongly recommend this little frock as one of our best values and styles. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $19.95. In addition to size be sure to give bust, waist and hip measures; also height, weight and color desired. THE HAMILTON GARMENT CO. We Prepay the postage! Page 1

DIRECT from FIFTH AVENUE! Featuring three of the newest New York Styles! Fine All-Silk CREPE SATIN. 6202. Fine All-Silk Crepe Satin. Colors: Navy, Cocoa, Rust or Black. The fine quality All-Silk Crepe Satin which makes this simple and smart dress is lovely and effective. Circular panels on either side fall below the pockets, and a fine silk embroidery in matching color extends up the bodice on either side. The double round collar is self material piped and finished with a silk cord. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $19.95. A $35 Dress for Only $12.95! Dear Sirs: Simpson, Nevada. The dress is very excellent. I was showing it to my friends and they thought it was a beautiful dress for only $12.95. They all priced it at $35 or $29. Mrs. D. Poli. Fine All-Wool FRENCH FLANNEL. 6203. Fine All-Wool French Flannel. Colors: Rust, Cocoa or French Blue. Every line in this smart unbelted Coat Dress shows that it is an exclusive model copied from one of the very newest Fifth Avenue styles. The design is a slenderizing regulation double breasted coat effect. The revers-collar, the smart little pockets and turn-back cuffs, all proclaim its excellent tailoring and fine workmanship. The plain tailored back accentuates the favored straight lines. The material is a soft fine All-Wool French Flannel, which is appropriate for sports wear and also for general occasions. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $9.95. All-Wool POIRET SHEEN. 6204. The same style and sizes as 6203, made in fine All-Wool Poiret Sheen. A finely twilled fabric with soft lustre. Color: Navy or Tan. Postpaid… $12.95. Fine All-Wool POIRET SHEEN. 6205. Fine All-Wool Poiret Sheen. Colors: Navy or Tan. Very fine tucks which form the entire front of dress make this an interesting and effective one-piece frock that is decidedly different. The material is an unusually fine piece of All-Wool Poiret Sheen—finely twilled and with a soft lustre. You will particularly like the youthful round line at neck and the little vest effect at centre front closely set with buttons in tailored style. The lovely crushed leather belt adds a touch of smartness. The graceful long sleeves are also trimmed with the fine tucks at cuff. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $14.95. In addition to size be sure to give bust, waist and hip measures; also height, weight and color desired. THE HAMILTON GARMENT CO. Full directions for ordering on Pages 133-136! Page 2

SMART, CHIC and DISTINCTIVE! In the new Silhouette! — POSTAGE PREPAID! Fine All-Wool CHECKED FLANNEL. 6206. Fine All-Wool Checked Flannel. Tan or Reindeer Grounds with Overcheck. A rich soft All-Wool French Flannel with a neat little Over-check is very suitable for this tailored one-piece frock which will give splendid all around service. At each side below the pockets are bias strips of the self material trimmed with buttons, which makes a pretty contrast. The plain trimming used for the pockets, cuffs and Peter Pan collar as well as the boyish bow tie are all of Silk in harmonizing color. The buckled belt may be omitted if you prefer the straight unbelted dress. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $9.95. Heavy All-Silk CANTON CREPE. 6207. Heavy All-Silk Canton Crepe. Cocoa, Navy, French Blue, Gray or Black. Here is a desirable value in a very useful little frock of heavy quality All-Silk Canton Crepe. Designed in the popular straight line style made distinctive by the novel arrangement of collar which becomes a long tasseled scarf and loops under the belt at each side. The front at neck and low waist line are elaborately hand embroidered in heavy silk of self color combined with harmonizing contrasting color. A crushed belt extends from each side around the back only and is fastened with self covered buttons. You will be sure to like this type for all around serviceable and dressy wear. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $13.95. Fine All-Wool POIRET SHEEN. 6208. Fine All-Wool Poiret Sheen. Colors: Navy, Brown or Black. If you are looking for a well tailored dress that will serve a great variety of purposes, and give long service, we strongly recommend this extremely smart straight line frock. The excellent All-Wool Poiret Sheen is of firm fine texture with an air of elegance. Down the entire front extend finely made tucks that accentuate the favored slenderizing line and displays excellent and careful workmanship. A boyish collar is trimmed with black silk military braid and the front has embroidered eyelets through which laces a tasseled silk cord. A narrow tie belt extends around the plain back. Ladies' sizes, 34 to 44; Misses' sizes, sizes, 14 to 20. Postpaid… $10.95. Give size, bust, waist and hip measures; also, height, weight and color desired. 307 FIFTH AVENUE, NEW YORK. Young Men's and Boys' Clothing, Pages 120 to 131! Page 3

THERE IS STYLE in every line of THESE NEW MODELS for SPRING. Heavy All-Silk CANTON CREPE. 6209. Heavy All-Silk Canton Crepe. Colors: Bust, Navy, Cocoa or Black. The exquisite material in this smart dress would cost practically as much as our price for the complete model. The extra quality soft All-Silk Canton Crepe hangs gracefully in a one-piece design with the two panels at front closely pleated and trimmed with self covered buttons. The bodice part of the dress has a particularly attractive line that will give height and slimness, as the lovely material turns gracefully, back in semi-tuxedo style from collar to the narrow belt. Long bell effect sleeves neatly finished with a French piping. For the woman who desires a particularly slenderizing style. Sizes, 36 to 46 only. Postpaid… $15.95. Fine All-Wool POIRET SHEEN. 6210. Fine All-Wool Poiret Sheen. Brown, Navy or Black. Excellently tailored of the very fashionable fine All-Wool Poiret Sheen, a firm, splendid wearing fabric with subdued lustre, this dress represents the utmost in good style and value. The front panel, which accentuates the slender silhouette shows a combination of silk military and "rat-tail" braid in a lovely conventional design. The narrow box pleats at each side of this panel are trimmed with buttons. The graceful sleeves show a band of the braid embroidery and the square neck is very becoming. We have priced this very moderately for a dress of such fine material and careful tailoring. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $14.95. In addition to size be sure to give bust, waist and hip measures; also height, weight and color desired. Fine All-Wool POIRET SHEEN. 6211. Fine All-Wool Poiret Sheen. Navy, Black or Brown. We have combined one of the most favored styles and a very popular fabric in this smart Coat-Dress—and still it is priced ridiculously low. Neatly tailored of finely twilled All-Wool Poiret Sheen with subdued lustre, the becoming side closing finishes with three pleats which give a pretty and slenderizing silhouette. At the top of these pleats, and at the back in corresponding line, is a row of novelty braid in harmonizing colors. The collar turns back gracefully to form a surplice line which is always becoming. A narrow tie belt fastens across each side leaving the front and back perfectly straight. Ladies' sizes, 34 to 44; Misses sizes, 14 to 20. Postpaid… $12.95. Fine SILK FAILLE. 6212. Fine Silk Faille. Cocoa, Bust or Black. For lovely texture, firmness and draping qualities, Silk Faille is ideal. Woven in the fine cross ribbed effect which gives a body to the material, it promises to be one of the most popular fabrics of the coming season. Here it is styled in simple straight line, with two tucked straps at either side which hang below the hem line and are trimmed with many buttons. An exquisite silk braid in matching color forms the band across the front at waist line, finishes the becoming square neck and makes the cuffs. A narrow tie belt of the self material holds the swinging straps in place. A wonderful value! Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $15.95. THE HAMILTON GARMENT CO. Direct from our Fifth Avenue Store! Page 4

YOU COULD NOT DUPLICATE THESE DRESSES for less than $25. Fine All-Silk CREPE. 6213. Fine Quality All-Silk Crepe. Colors: Black with Dark Red or Copen; or Cocoa with Rust. Exquisite material and elaborate beading together with careful workmanship, make this dressy frock an extraordinary value. The two colors of unusual quality All-Silk Crepe as indicated above combine effectively to give a contrast for the upper and lower part of the straight line frock. Handsome beads, in combination colors to harmonize, trim the novel band at bottom. A narrow panel matching the color of the bottom of the skirt is also heavily beaded and falls gracefully through the loop at center. We are sure you will appreciate this marvelous value. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $12.95. Finest Novelty Print All-Silk CANTON CREPE. 6214. Finest Novelty Printed All-Silk Canton Crepe. Colors: Navy with Tan figures or Tan with Navy figures. An excellent quality of Printed All-Silk Canton Crepe makes this charming costume. The combination prints are very artistic and the horizontal and vertical stripes are contrasted to give a striking effect. The skirt part of this dress is attached to an under bodice lining, which allows the tunic to fall in graceful lines in the new costume blouse style. Slashed panels with a belt of self material fastened at each side only, allows the front and back to remain perfectly straight. A silk ribbon of harmonizing color fastens through loop at front. Ladies' sizes, 34 to 44; Misses sizes, 14 to 20. Postpaid… $12.95. Fine All-Silk CREPE SATIN. 6215. Fine All-Silk Crepe Satin. Colors: Cocoa, Navy, Black or Cranberry. Straight from Paris came the model which we have reproduced in this moderately priced and very elegant little frock. The fine All-Silk Crepe Satin swings gracefully open at front to reveal a panel of exquisite novelty trimming, embroidery in Bulgarian colors. The revers of the collar and the cuffs are of Silk Crepe in contrasting color; dainty little buttons trim the front. This is a very dressy new style strongly resembling the very late and popular ensemble effect, which will make an interesting and valuable addition to any wardrobe. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $19.95. Imported All-Silk SATIN STRIPE CREPE. 6216. Imported All-Silk Satin Striped Crepe. Colors: Brown or Black. The illustration cannot possibly show the real beauty of this exquisite imported All-Silk Satin Crepe, with its alternating stripes of lustrous Satin and dull Crepe. Such a material needs practically no trimming and this one depends for its smartness upon the combining of horizontal and vertical stripes and the lovely fold of gold colored trimming at the bottom, with the button trimming down the side. The flowing panel at the right drapes gracefully and gives a becoming silhouette. A tie belt fastens only across the back. We are proud to offer such a dress to our customers at this remarkably low price. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $19.95. 307 FIFTH AVENUE, NEW YORK. A Style for Every Type and Every Occasion! Page 5

THE NEWEST IMPORTED MODELS in the Finest Quality of Materials! Imported Satin Striped SILK FAILLE. 6217. Imported Satin Striped Silk Faille. Colors: Cocoa or Black. Here is a new and wonderful Parisian gown that displays not only the newest style, but also a most exquisite imported fabric. Just imagine a rich All-Silk Faille made even more beautiful by groups of Satin stripes in self color! This particular style features a design to simulate a coat effect with the fronts tied at waist line and swinging back to reveal a panel of self material and an exquisite braid embroidered vest. Beautiful passementerie edges the entire front and the turn-back cuffs. The slim slenderizing effect is accentuated by its remaining unbelted. If you are looking for a particularly exclusive gown we strongly recommend this one. Misses' sizes, 14 to 20; Ladies' sizes, 34 to 40 only. Postpaid… $22.95. Heavy All-Silk SATIN CANTON CREPE. 6218. Heavy All-Silk Satin Canton Crepe. Colors: Navy, Cocoa or Black. Youthful simplicity and exclusiveness are combined to make this fine All-Silk Satin Canton Crepe dress particularly slenderizing. Panels of the material, knife pleated, swing loose from the shoulder and are held in place by a belt which is finished at each side by handsome ornaments. The entire front and the sleeves are exquisitely hand embroidered in matching beads in subdued but rich brilliancy. Every detail given to fine workmanship adds just the gracefulness required by this type of dress. Ladies sizes, 36 to 46 only. Postpaid… $16.95. In addition to size be sure to give bust, waist and hip measures; also height, weight and color desired. Finest All-Silk CREPE SATIN. 6219. Finest All-Silk Crepe Satin. Colors: Navy, Cocoa, or Black. A frock of elegant All-Silk Crepe Satin as soft and lovely as this is quite dressy though for any occasion. The design shows the new pointed apron effect which falls gracefully in folds from the belt. The bodice is particularly effective with its surplice effect crossing down the front and fastening at one side. Fine silk embroidery in contrasting color trims both bodice and skirt. The belt extends around the straight slenderizing back. The youthful round neck is also finished with the embroidery. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $18.95. THE HAMILTON GARMENT CO. Satisfaction guaranteed or your money back! Page 6

IN THE NEW YORK MANNER — Smart Models for All Occasions. Fine All-Wool POIRET SHEEN. 6220. Fine All-Wool Poiret Sheen. Colors: Navy or Tan. This very useful Coat Dress is of an exceptionally fine quality All-Wool Poiret Sheen, a finely twilled fabric, with subdued lustre. The revers-collar is faced with fine Henna Silk Canton Crepe which color also appears in the combination embroidery bordering waist line and extending down front. The revers may be fastened across front to give a perfectly straight bodice. Tailored sleeves are trimmed with the embroidery; a narrow tie belt is finished with exquisite silk tassels. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $14.95. Heavy All-Silk CREPE SATIN. 6221. Heavy All-Silk Crepe Satin. Colors: Navy, Cocoa, Cranberry or Black. Fashioned of fine All-Silk Crepe Satin, this dressy little frock expresses in every line the utmost in style and youthfulness. Remaining straight and slenderizing it acquires the distinctive new line at front copied from a Parisian model. Exquisitely beaded cabachons combine with the graceful soft Satin to form the draped and unique effect. Very handsome rich and heavy lace is set in to form the sleeves and the youthful finish of the round neck. This is really a very exquisite dress priced remarkably low. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $19.95. In addition to size be sure to give bust, waist and hip measures; also height, weight and color desired. Heavy All-Silk CREPE SATIN. 6222. Fine All-Silk Crepe Satin. Colors: Navy, Cocoa or Black. Exquisite quality of All-Silk Crepe Satin is here developed into a most charming frock that would cost at least ten dollars more anywhere else. The entire front panel is formed of a new and distinctive Chiffon Chenille with brocaded floral design in artistic colorings. Down each side of this panel, loose straps of the self material, ending with a silk fringe lend a unique novel finish. A tie belt is fastened at each side adorned with motifs of the material. The lovely Chenille trimming forms the lower part of the graceful sleeves. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $19.95. 307 FIFTH AVENUE. NEW YORK. Be sure to state the Correct Size! Page 7

HAMILTON'S FEATURED STYLES! Priced Low in our Anniversary Sale. Heavy All-Silk SATIN CANTON CREPE. 6223. Heavy All-Silk Satin Canton Crepe. Colors: Navy, Cocoa or Black. The richness of this material—All-Silk Canton Crepe with Satin finish—combined with the elaborate and artistic beading make a marvelous value and a stylish and serviceable dress. The material falls in a pretty slenderizing straight line with a wide sash richly embroidered with fancy brilliant beads and trimmed with a heavy silk fringe. The short sleeves are ended with fine pleating of the self material and the band of beading. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $14.95. Fine All-Wool FRENCH FLANNEL. 6224. Fine All-Wool French Flannel. Colors: Rust, Cocoa, French Blue or Cranberry. In this smart little Sports Costume—which can also be used for general wear—we have used a lovely fine All-Wool French Flannel in the very newest colors. The material is so soft and graceful that the pin tucks down the front and at each side of waist line make a particularly pretty and graceful trimming. Closely set buttons finish the front pleat, the pocket flaps and smart long sleeves. We are sure such a dress at our remarkably low price will give unusual satisfaction. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $9.95. In addition to size be sure to give bust, waist and hip measures; also height, weight and color desired. Heavy All-Silk CREPE. 6225. Heavy All-Silk Crepe. Colors: Navy, Rust, Cocoa or Black. Here is one of the latest Fifth Avenue styles—the Ensemble Effect. While the back of this stylish dress remains straight and slenderizing in regulation one-piece style the front takes on a three-quarters length coat effect and beneath this appears the front panel of a dress in Printed All-Silk Crepe designed in exquisite Batik pattern. Very careful workmanship is displayed in the folds at the bottom of the coat effect and on the cuffs of the long sleeves. The dainty lace collar is tied with a cord of the self material. Ladies' sizes, 34 to 44; Misses' sizes, 14 to 20. Postpaid… $12.95. THE HAMILTON GARMENT CO. Exclusive models cleverly adapted! Page 8