Hamilton Garment Co., Spring/Summer 1930

Fashion from the catalog of the Hamilton Garment Company department store and mail order company from New York City, N.Y., U.S.A., for spring and summer 1930.

Pages in total: 76 (completely online)

Scan format: 20.5 x 28.8 cm / 8.07 x 11.34 in

Browse Catalog

80 Pages

Cover or title page of the mail-order catalog of the Hamilton Garment Company of New York City, N. Y., U.S.A., for spring and summer 1930. The company was located then on 159-161 Fifth Avenue, New York City. Fifth avenue styles, spring & summer 1930. Description of Ensemble on Cover. 6E01. Lengths 40 to 42 inches... $12.98. 6E02. Lengths 43 to 45 inches... $12.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 38. Give length, neck to bottom of hem in back. All-Silk de Luxe Flat Crepe. Spanish Violet With Orchid Blouse; Blue or Bed with Eggshell Tan Blouse; or Black with White Blouse. Molded Princess lines and the very fashionable low graceful flare are the chic features of this lovely youthful two-piece ensemble of lustrous All-Silk de Luxe Flat Crepe. Another very new and striking feature is the use of the two harmonizing colors to give ultra smart chic to the ensemble. The bodice of the Princess dress, as pictured, is made of a lighter color and the flare skirt and coat of a darker contrasting color. Fine shirrings at the natural waistline, and self covered buttons, give a dash of smart chic; and the contrasting color belt accents the new nipped-in higher waistline. Dainty vestee of beautiful ecru lace, finished with two large revers and a soft bow of the material. The vogue of the circular flare is emphasized in the circular godets in the new skirt; also in the very full circular flounce on the coat which sweeps in graceful fulness around the coat dipping toward the back in accord with Fashion's dictates. Circular cuffs finish the sleeves. Description of Suit on Cover. 5E01. All-Wool Mannish Tweed. Green, Florida Tan (Medium), or Pirate Blue (Light) Effects, with Harmonizing Blouse. One of the most fashionable Fifth Avenue coutourieres fashioned this stunning three-piece ensemble and Hamilton reproduced it for you with all its chic tailoring and style but at a fraction of the original price. The swagger, perfectly tailored unlined jacket and smart intricately fashioned skirt are made of youthful patterned sift finished All-Wool Tweed. The sleeveless tuck-in blouse of Flat Crepe is trimmed with rows of small self material tailored buttons and self material jabot. The skirt emphasizes its clever designing in the smart styling of the Tweed which tops the circular flare skirt with its modish godets. Button trimming on patch pockets of jacket. Ladies' sizes, 34 to 44, coat length about 28 inches; Misses' sizes, 14 to 20, coat length about 28 inches. Be sure to give bust, waist and hip measure and length of skirt desired. Postpaid... $12.98.

PORTRAYING... The Enchanting Loveliness of the NEW SILHOUETTE! Smart New Colorings. ALL POSTAGE PAID. 3E01. Lengths 39 to 44 inches $19.98. 3E02. Lengths 45 to 48 inches $19.98. Short or long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 44. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure also exact weight and height with shoes on. All-Wool Silver Spray Broadcloth. Sylvan Green (Light), Florida Tan (Medium), Pirate Blue (Light) or Brick (Rust), with Broadtail Collar. We feature the back of this handsome coat because it is so unusually chic and Paris shows many capes for the Spring. We know it cannot be duplicated elsewhere at anything near our price. It is made of one of the newest and smartest of the season's coat fabrics—All-Wool Silver Spray Broadcloth. The flatteringly youthful shoulder cape accents the importance of the feminine mode, and is swung gracefully from the shoulders forming a deep V at center back. Three rows of tuckings repeat the deep V effect formed by the swinging cape and end at the hips at each side. For ultra smartness we added a handsome Broadtail collar finished at back with button-trimmed tabs of the coat material. Richly lined with lustrous Silk Satin, guaranteed for two seasons' wear and carefully tailored in the usual Hamilton standard. It is made in the season's smartest colors. 6E03. Lgt. 40 to 43 ins... $10.98. 6E04. Lgt. 44 to 46 ins... $10.98. Short or long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 38. All-Silk Georgette. San Marco Blue (Royal), Corinthian Green (Dark Emerald), Lipstick Red or Black. The most fastidious woman will be delighted to wear this truly beautiful and inexpensive frock of fine All-Silk Georgette. It looks just like the very smartest models featured by the most exclusive Fifth Avenue shops and its low price is one of its most attractive features. Note the charming grace of the very new draped collar, finished with handsome rhinestone pin in front and long scarf ends in back; the fashionably full sleeves, gathered into deep cuffs most elaborately beaded and embroidered to harmonize with the beaded and high embroidered tie girdle which gives such a rich colorful touch to the dress and also indicates the natural waistline. Soft Georgette loops finish the girdle in front. The modish Princess silhouette is accented in the smooth fitting hip-yoke gracefully dipping at the sides, from which the full circular flare skirt ripples in graceful fulness and lengthens towards the back in accord with the prevailing mode. This lovely dress is remarkable value at our price as the material alone is worth the low amount of the dress. Matching slip included. 6E07. Lengths 40 to 43 inches... $9.98. 6E08. Lengths 44 to 46 inches... $9.98. Short or Long lengths in Misses sizes, 14 to 20 or ladies sizes, 34 to 42. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. All-Silk Printed Plat Crepe. Green or Navy Grounds with Colorful Designs. Here is the very newest Fifth Avenue frock—it features the very latest material—handsome All-Silk Printed Flat Crepe and the new smart and youthful Princess silhouette. All fashionable Fifth Avenue women are buying and wearing these All-Silk Printed Crepes and there is none smarter than the Printed Crepe which fashions this dress. This lovely frock also features the very newest sleeves with the chic puff below the elbow and the dainty Eggshell Crepe cuffs finished with knife pleated frills to match the flatteringly youthful collar and bow tie of Eggshell Crepe. The popular and youthful high waistline is accented by the soft gathers at each side of the center panel the latter trimmed with novelty ornaments. Rows of self piping give a modish three tier effect at the smooth fitting hipline accenting the slender youthful lines of the model. The full circular flare skirt dips modishly at sides and back in accord with Fashion's prevailing fancy. 5E02. All-Mannish "Knobby" Tweed Ensemble. Florida Tan, Pirate Blue (Light) or Brick (Rust) Effects. Three-piece tuck-in ensemble of attractively patterned All-Wool "Knobby" Tweed with harmonizing splendid quality Flat Crepe long sleeve blouse which matches the lining of the coat. The fine tailoring of the model is accented by the fancy seaming. Note the graceful roll of the notched collar, the perfect hang and fit of the coat; the well tailored inset pockets with a row of decorative buttons below and buttoned sleeves. A narrow Leather buckled belt defines the fashionable higher waistline and the ultra smart molded effect over hips is achieved by the smooth fitting yoke of the new flared skirt. Unusually chic is the lovely Flat Crepe blouse with deep pin-tucked yoke trimmed in front with dainty silk bows. Inverted horizontal tucks below give soft crushed effect to front. Lining guaranteed for two seasons' wear. Ladies' sizes. 34 to 44, coat length about 39 inches. Misses' sizes, 14 to 20, coat length about 38 inches. Be sure to give bust, waist and hip measure and length of skirt desired. Postpaid... $16.98.

P. 1

Presenting FIFTH AVENUE'S SMARTEST MODES in the Authentic Silhouette for Spring and Summer 1930. NOW that the fashion authorities have unanimously adopted the modified silhouette with its slightly increased length, the modern woman has accepted the new mode gladly for the beautiful feminine lines of the new styles are truly becoming… and the longer lengths give a slenderizing effect that most women desire! Very charming indeed and delightfully youthful are the new dresses with their normal waistlines, snug hips and graceful drapes... smart and destinctive are the new coats in their becoming silhouettes, slightly fitted and flaring gracefully to the fashionable new length. And so Hamilton offers in this portrayal of smart styles every new mode in the accepted materials for Spring. The new modes that the smartly dressed New York woman is now wearing on Fifth Avenue… all offered at money saving prices in our Big Anniversary Sale. HAMILTON GARMENT COMPANY. Page 1

P. 2

1915—HAMILTON CELEBRATES ITS FIFTEENTH ANNIVERSARY with a MONEY-SAVING SALE of the NEW Styles for Spring! Commemorating Fifteen Years of Style Service on Fifth Avenue!—1930 Hamilton's Style Leadership has been acknowledged. Year after year Hamilton has brought to its customers, the best of the new modes from Paris as well as the smartest of Fifth Avenue styles, within two weeks of the time they appear. You can be assured that when you buy at Hamilton's, you buy the authentic style... the style you will be very proud to wear. Hamilton's policy of showing the new styles first is reflected in the tremendous response from its Million Satisfied Customers. Hamilton customers have generally conceded the fact that they save $5. to $10. and often as much as $20. on a single purchase! HAMILTON SHOWS THE NEW STYLES FIRST! Hamilton with its frequent Fashion Magazines is able to bring to its customers the new styles immediately... almost as soon as they appear in the Fashion Salons and weeks in advance of the general showing. QUALITY First and then a LOW PRICE! Thousands of our customers have written that they could not duplicate our quality for "twice as much". No matter how low the price, the quality is never reduced! This is the PROPER LENGTH for the new COATS and DRESSES. Worn slightly below the knee, the new styles give the figure the slenderizing effect so much desired. It is more important NOW than ever before to get your proper length. Hamilton coats and dresses come in varying lengthes from 39 to 48 inches (See descriptions.) WE GUARANTEE HAMILTON'S PRICES to be the LOWEST IN AMERICA! If, before June 15th, you can buy the same or similar merchandise of equal value for less, we will immediately refund the difference. You are the Judge! Read what our customers say about us! Napoleon, Ohio. Gentlemen: I received my coat last week, and I want to thank you. I think the coat is beautiful, and I am sure it would of cost twice as much if I had gotten it here. (Customer paid $14.95) Josephine Gaede. Beulah, Mich. Dear Sirs: The coat I ordered from you came O. K. One of my friends said, "Yes, it surely is a lovely coat but you must have paid at least $35 for it." She could hardly believe it was only $14.95. Ruth Miller. Opportunity, Wash. Gentlemen: The coat came. it is of very good quality, and I am well pleased. A coat of similar quality could not be gotten here for less than $50.00, and I Paid $30.00 to you. Mrs. R. I. Wood. Keystone, Ind. Dear Sirs: Received the coat in first class condition and it fits perfectly. It fits my daughter much better than the coats here and I have saved just half by ordering from you. Mrs. Fred Perry. Your orders are shipped immediately! HAMILTON GARMENT CO., INC. Page 2

P. 3

1915—HAMILTON CELEBRATES ITS FIFTEENTH ANNIVERSARY with a MONEY-SAVING SALE of the NEW Styles for Spring! Commemorating Fifteen Years of Style Service on Fifth Avenue!—1930 Every garment in this Catalog is an advance style for Spring especially prepared for this sale and priced exceptionally low—without sacrificing any of the high standards of quality. Five Features of the Hamilton guarantee: 1. Each photograph or drawing is an exact portrayal of the garment without exaggeration. 2. Every description is a true statement—if we say All-Wool we mean 100% All-Wool. 3. Every article purchased from us will give you honest service, the kind of service you have a right to expect! 4. We will fit you perfectly and no sale is completed until you are satisfied! 5. If you are not satisfied in every way—price, fit and quality—we will exchange your purchase or return your money immediately. YOU ARE THE JUDGE! FASHIONS for WOMEN EXCLUSIVELY! It is the age of Specialization! Concentrating on Fashions we believe that we are able, not only to show the new styles first, but to produce them at a lower price and in a more attractive manner. Buy from Style Specialists! IT'S EASY TO ORDER AT HAMILTONS— Just follow directions in each description and send us your order. You are fully protected by our guarantee... Money back immediately—if you are not satisfied! BUY DIRECT from HAMILTON'S. Eliminate the Middleman's Profit and SAVE from $5 to $10! Thousands of letters like these in our files! East Bernstadt, Ky. Dear Sirs: I received my dress this morning. I would have to pay at least three times as much for it here. The quality and workmanship were much better than I expected for the price. (Customer paid $4.98). Ethel Allen. Hunter, Kans. Dear Sirs: The dress is all I could wish for the money paid for it. It is the same value as I would have to Pay $25 for, here. (Customer paid $12.95). Mrs. E. M. Quade. Boyne Falls, Mich. Dear Sirs: Have received the dress and like it very much. Would have to pay about $25 here for a dress like that. (Customer paid $6.95). Miss Anna Grygier. Staten Island, N. Y. Gentlemen: I wish to acknowledge receipt of one dress 6F242 priced at $2.98 and take the opportunity to state that it is a bargain at twice the price. I am Miss Margaret Reilly. INDEX Abdominal Belts... 54-57. Bandeaus... 54-57. Bathrobes... 52. Blouses... 40-41. Brassieres... 54-57. Chemises... 46-51. Coats... 24-33. Coats, Ladies' Stout... 34-35 Coats, Children's... 42-45. Corsets... 54-57. Corset Bandeaus... 54-57. Corset Girdles... 54-57. Costume Slips... 46-51. Dresses—Silk... Cover, 2, 4-13. Dresses—Wash... 16-21. Dresses—Children's... 42-45. Dresses—House... 53. Dresses—Stouts' Silk... 14-15. Dresses—Stouts' Wash... 22-23. Ensemble Suits... Cover, 36-39. Furs... 36-39. Hosiery... 62-83. House Dresses... 53. Millinery... 58-61. Nightgowns, Ladies'... 40-52. Pajamas... 46-52. Princess Slips... 46-52. Raincoats... 40-41. Shoes... 64-73, Back Cover. Silk underwear... 46-52. Skirts... 40-41. Suits... Cover, 36-39. Underwear... 46-52. Underslips... 46-52. Waists... 40-41. 159-161 FIFTH AVENUE, NEW YORK. Lowest prices—the newest Fifth Avenue styles! Page 3

P. 4

America's Greatest Values in Cantons and flat Crepes-The Very Newest Styles and Colors. In the Smart and Fashionable SILHOUETTE! ALL POSTAGE PAID! 6E09. Lengths 39 to 41 inches. $4.98. 6E10. Lengths 42 to 44 inches. $4.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 44. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. All-Silk Canton Crepe. Corinthian Green (Dark Emerald), Hacienda (Copper Rust), Navy or Black. Just think only $4.95 for this very attractive dress of All-Silk Canton Crepe in the season's newest colors and fashioned in one of the most pleasing modified versions of the popular silhouette. The dainty vestee and soft graceful jabot are of the Crepe which fashions the dress, but In rich Eggshell Tan color. Tailored cuffs outlined with Tan Eggshell Crepe to match vestee. Every woman appreciates the flattering chic of this slightly bloused waist; also the graceful lines of the fashionable circular skirt which is swung from smooth fitting hip-yoke, and just the fashionable length that smart Fifth Avenue women are wearing. 6E11. Lengths 39 to 41 inches $4.98. 6E12. Lengths 42 to 44 inches $4.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 38. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height. All-Silk Fiat Crepe. Lipstick Red, San Marco Blue (Royal), Corinthian Green (Dark Emerald), Pie Crust (New Tan) or Black. "Your dresses are the smartest and the best values I have ever seen" writes one of our customers and she will be more delighted than ever when she sees this up-to-the-minute Princess model of fine All-Silk Flat Crepe. Rows of fine shirrings accent the form-fitting lines of the silhouette and also indicates the new higher waistline which all fashionable New York is wearing. Another very smart new feature is the two deep circular tiers which form the very modish skirt joined in deep scalloped-effect to the long bodice top. Fine knife pleated frills trim the deep Eggshell Flat Crepe collar and the cuffs. the latter one of the very newest of the Paris models. Knife pleated bows of the Eggshell Crepe give chic to the front of the blouse. 6E13. Lengths 39 to 41 inches $4.98. 6E14. Lengths 42 to 44 inches $4.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 42. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height. All-Silk Canton Crepe. San Marco Blue (Royal), Corinthian Green (Dark Emerald), Spanish Violet (New Purple) or Black. Note the smart higher waistline indicated by the self material belt, the fashionable longer skirt, which all smart women are wearing, and the dainty revers of Egg-shell Tan Crepe and rich Ecru floral pattern lace which give such exquisite feminine becomingness to the wearer. Novelty crystal buttons achieve a most decorative touch on the front of waist and on the smooth fitting hip yoke which tops the unusually chic skirt, featuring a combination of knife pleats, and a circular flare drape at the side, indicating the fashionable trend of the longer skirt line. For material we used a very good quality All-Silk Canton Crepe. 6E15. Lengths 39 to 41 inches. $4.98. 6E16. Lengths 42 to 44 inches. $4.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 40. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. All-Silk Flat Crepe. Colors: Lipstick Red, Corinthian Green (Dark Emerald), San Marco Blue (Royal) or Black. Everyone needs and wants plenty of new dresses and every one can have them at Hamilton's remarkably low prices. Here is one of the most pleasing of the new models priced at about the cost of the material. It features the very popular Princess Silhouette and the flair for rows of shirring, which give the soft youthful crushed effect, and also indicate the popular natural waistline favored by youthful Fifth Avenue women. Swung from the smart Princess bodice is the full circular front skirt which one sees on the best dressed women everywhere. Novelty buttons give a most decorative touch to the trimming band on front of bodice and the dainty knife pleated and embroidered Eggshell Tan Crepe collar and silk cord tie accent the smart vogue and the flattering feminine touch. The quality and lustre of the All-Silk Flat Crepe is excellent. Over a million satisfied customers! HAMILTON GARMENT CO., INC. Page 4

P. 5

Smart Filth Avenue Modes in Superior Quality Materials - Amazingly New and Chic! Worth At Least TWICE OUR PRICE! ALL POSTAGE PAID! 6E17. Lengths 39 to 41 inches $4.98. 6E18. Lengths 42 to 44 inches $4.98. Short or Long lengths in Junior' sizes. 13 to 19 or Misses' sizes, 14 to 20. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. All-Silk Flat Crepe. Lipstick Red, Corinthian Green (Dark Emerald), Marco Blue (Royal) or Black. Fancy puff sleeves are one of the very newest features of the mode, and this very inexpensive model accents its chic with the very latest sleeve style, featuring a graceful balloon puff of harmonizing colorful bands, gathered into button-trimmed wrist cuffs. The smart crepe collar matches the lighter color of the balloon puff and accents the youthful style of the model, which features the new higher waistline and the full circular front flare skirt topped with a smooth fitting hip yoke. Novelty buckle finishes the self material belt. The material, All-Silk Flat Crepe is one of the most fashionable of the season's fabrics and will give good service. 6E19. Lengths 39 to 41 inches $4.98. 6E20. Lengths 42 to 44 inches $4.98. Short or Long lengths in Junior' sizes, 13 to 19 or Misses' sizes, 14 to 20. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. All-Silk Flat Crepe. Lipstick Red, Corinthian Green (Dark Emerald), San Marco Blue (Royal) or Black with All Tan Vestee. The bolero-effect over the Eggshell Tan Flat Crepe vestee gives this one-piece dress of All-Silk Flat Crepe the effect of a three-piece model and it is one of the very smartest of the season's modes, rarely offered at such a low price. Colorful embroidery and rows of fine shirring tops the gathered frill which trims the youthful neckline. A large dashing bow with long ends gives a smart decorative touch. The circular front flare tier joins to the smooth fitting hip yoke and the skirt is draped up the front, in jabot effect, to meet the rows of fine shirring on hip yoke. An adorably feminine and low-priced frock. 6E21. Lengths 39 to 41 ins. $4.98. 6E22. Lengths 42 to 44 ins. $4.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 44. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. Fine Covert Cloth. Tan, Navy or Green. There are times when every woman can use a light weight wool frock and here we offer a very attractive dress in both style and price and made of fine quality Covert Cloth, one of the smartest of the season's fabrics. Expertly tailored for style and service and priced at considerably less than its value. Clusters of tucking trim the bodice from shoulders to meet the tucked hip-yoke, which features deep points at center front. The well tailored skirt has box-pleated front stitched to comfortable depth. A chic feminine touch is achieved by the natty Eggshell Flat Crepe collar and cuffs. Novelty Covert bows ornament the neck; narrow buckled leather belt. 6E23. Lengths 39 to 41 inches $4.98. 6E24. Lengths 42 to 44 inches $4.98. Short or Long length in Junior sizes, 13 to 19 or Misses' sizes, 14 to 20. Give length, neck to bottom of hem in back. Be sure to give bust. waist and hip measure; also exact weight and height with shoes on. All-Wool Jersey. Lipstick Red, Corinthian Green (Dark Emerald), San Marco Blue (Royal) or Cocoa Tan, All with Eggshell Tan Blouse. You will need a three-piece ensemble for Spring. It is so smart and useful and every one is wearing them and when you can buy a really smart ensemble at this low price why not order it now. It is finely tailored with jacket and skirt of All-Wool Jersey in fashionable colors and rich Eggshell Tan jersey separate tuck-in blouse. The jacket is a youthful straightline model trimmed with self banding on sleeves and fronts, and the modish skirt has a deep hip yoke and self material godets at side front to accent the flair of the circular model. Self material belt with novelty buckle and a dashing bow tie at neck, give a smart finish to the ensemble. Will give wonderful service. When ordering be sure to give all measurements! 159-161 FIFTH AVENUE, NEW YORK Page 5

P. 6

Lovely Silhouette Frocks Featuring the New Side Drape… the Cape Mode and the Ensemble… Such Style and Quality Was Never Before Sold at this LOW PRICE! POSTAGE PAID! 6K25. Lengths 39 to 41 inches $5.98. 6K26. Lengths 42 to 45 inches $5.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 44. All-Silk Canton Crepe. Corinthian Green, (Dark Emerald), Hacienda (Copper Rust), Navy Blue, Pie Crust (New Tan) or Black. Shirrings and tucks and dainty ecru lace trimming are used must effectively to give dash and chic to this remarkably low-priced dress of very lustrous All-Silk Canton Crepe. It features the modish Princess silhouette with soft shirrings at each side of center front panel on bodice; and the fashionable full circular front skirt falling in the soft fulness, approved by the most fashionable Fifth Avenue women. Self material banding adorns the V neckline finished with two dainty jabot ends in handsome pattern ecru tinted lace, which also adorns the sleeves. In style, material and workmanship this dress is the equal of many sold at a considerably higher price. 6E27. Lengths 40 to 42 inches $7.98. 6E28. Lengths 43 to 45 inches $7.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 40. All-Wool Tweed. Tan, Green or Blue. On the avenue, and all places where smartly dressed women are seen, the three-piece tuck-in All-Wool Tweed ensemble is very much in evidence. In material, All-Wool Tweed of exceptionally smart pattern and in style and tailoring it is the equal of many custom tailored outfits. The blouse may be worn tucked in, or as an overblouse if preferred and is made of Tan All-Silk Flat Crepe with youthful pleated overcollar trimmed with dainty ecru lace edging and shirred in jabot effect in front, ornamented with button trimmed band. Self material banding trims the front of coat and fashions a cuff-effect on sleeves. Box-pleated skirt hangs from a hip yoke and fits perfectly. Expertly tailored and priced remarkably low. 6E29. Lengths 40 to 42 ins. $7.98. 6E30. Lengths 43 to 45 ins. $7.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 40. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. All-Silk Flat Crepe. Corinthian Green (Dark Emerald), San Marco Blue (Royal), Lipstick Red, Spanish Violet (New Purple) or Black. Just as lovely as if it coat many times our remarkably low price and accenting every feature of the very new vogue. Made of fine quality All-Silk Flat Crepe with rows of fine shirrings at sides which indicate the higher waistline and accent the form fitting Princess silhouette. Below the smooth fitting hipline is joined the circular skirt which sweeps from front across the back and is draped up at side, topped with a dashing bow. The youthful neckline is trimmed with Eggshell Tan Flat Crepe and lace collar is finely pleated. Handsome enough for any special occasion and priced at a distinct money saving to you. 6E31. Lengths 40 to 42 inches $6.98. 6E32. Lengths 43 to 45 inches $6.98. Short or Long lengths in Junior sizes, 13 to 19 or Misses' sizes, 14 to 20. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. All-Silk Flat Crepe. Lipstick Red, San Marco Blue (Royal), Corinthian Green (Dark Emerald) or Black. This adorably youthful little frock of All-Silk Flat Crepe accents its chic with the very modish cape trimmed with soft self material piping on the edge. The dainty scalloped over-collar and cuffs are made of Eggshell Tan Crepe. A perky two-toned bow at neck repeats the colors of the material and trimming for ultra smartness. The youthful high waistline is another popular feature of this model indicated by self belt finished with novelty buckle. You will love the smooth fit of the skirt yoke and the full circular flare of the skirt. Guaranteed lowest prices in America! HAMILTON GARMENT CO., INC. Page 6

P. 7

Prints and Georgettes... Flat and Canton Crepes the Season's Most Favorite Materials-are here Displayed in the Chic and Distinctive Parisian Silhouette... Note the New Waist Lines and the Longer Lengths! POSTAGE PAID! 6E33. Lgt. 40 to 43 ins., not including points. $9.98. 6E34. Lgt. 44 to 46 ins., not including points. $9.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 38. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. All-Silk Georgette. Lipstick Red, San Marco Blue (Royal), Corinthian Green (Dark Emerald) or Black. Wherever smart women gather one sees the molded Princess silhouette; it is so chic and fascinatingly feminine. And here is a version of that lovely style which also accents the very newest sleeves with deep puffs below the elbow. The material is All-Silk Georgette, very adaptable to the rows of shirrings on front and sides of bodice which accent the soft clinging lines of the model. The skirt, one of the new circular styles, accents the vogue of the irregular hemline. Rows of shirrings top the deep puff of the sleeves which are finished with self material cuffs. A very dressy feminine touch and flattering becomingness are given by the lovely Eggshell Tan Georgette collar beaded and embroidered in contrasting color and trimmed with rows of shirrings at neckline. If you order this lovely frock you will be prepared for any dress occasion. Separate matching slip included. 6E35. Lengths 40 to 43 inches... $9.98. 6E36. Lengths 44 to 46 inches... $9.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 42. Printed All-Silk Flat Crepe. Green or Navy Grounds In Colorful All-Over Printed Designs. Order your new Printed All-Silk Flat Crepe frock now and be the first in your town to wear it. It is the very newest Fifth Avenue mode and all smart women take delight in wearing these lovely colorful silk prints. The pattern of this silk is very attractive and adds undeniable chic to the smart molded lines of this fashionable Princess model which features the higher waistline. The modish flare skirt falls in soft uneven hemline, lengthening considerably towards the back. A most decorative touch is achieved by the graceful flowing streamers of Printed Crepe and plain harmonizing color fastened on shoulder, caught at waistline and falling in loops and flowing ends below. Inverted tucking at shoulders assure a smooth fit. 6E37. Lengths 40 to 43 inches... $9.98. 6E38. Lengths 44 to 46 inches... $9.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 44. All-Silk Canton Crepe. Corinthian Green (Dark Emerald), Hacienda (Copper Rust), San Marco Blue (Royal) or Black. To accent the feminine charm of this smart Princess frock we trimmed the neck with a very handsome ecru novelty lace collar and jabot which gives flattering becomingness to the wearer. You will love the smart molded Princess lines of this frock of fine All-Silk Canton Crepe with its novelty scalloped tucking on hip yoke. The very new circular flare skirt is one of the very smartest of the season's models, its chic, further emphasized by the self material button trimming below the yoke. Beautifully tailored, and priced within the reach of the most modest budget, it will be worn by many women who will be delighted with its smart styling. 6E39. Lengths 40 to 42 inches $9.98. 6E40. Lengths 43 to 45 inches $9.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 42. All-Silk Flat Crepe. Corinthian Green (Dark Emerald), Lipstick Red, San Marco Blue (Royal), Pie Crust (New Tan) or Black. This charming Princess frock features a very clever cape collar of Egg-shell Tan Crepe trimmed with novelty buttons in front and with long tie ends in back and deep button-trimmed tab cuffs to match collar. Exceptionally clever is the inverted tucking at center front of bodice accenting the higher waistline and repeated on hip yoke, the latter ending in deep points making a very smart top to the circular flare skirt which falls in the ripple fulness favored by fashionable Fifth Avenue. Made of fine All-Silk Flat Crepe, one of the most favored of the season's materials. Give length, neck to bottom of hem in back. Be sure to give bust, waist and hip measure; also exact weight and height with shoes on. 159-161 FIFTH AVENUE, NEW YORK. Ready-to-wear specialists for over fifteen years! Page 7

P. 8

Adorable Frocks Featuring the New Silhouette – Amazingly LOW PRICED! 6E41. Lengths 40 to 42 ins. $6.98. 6E42. Lengths 43 to 46 ins. $6.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 40. All-Silk Flat Crepe. Lipstick Red, San Marco Blue (Royal), Corinthian Green (Dark Emerald) or Black. Again Hamilton offers you new up-to-the-minute styling in a graceful Princess model of good All-Silk Flat Crepe with smooth molded hipline and the new higher waistline, so flatteringly youthful and becoming, indicated by the self material buckle trimmed belt. We embroidered the fancy full cuffed sleeves in rich harmonizing colors. Fancy tucking trims the hip yoke in front from which the full circular skirt is swung. The front of the waist is slashed and finished with modish self material tie. Note the Smart Bolero Style and the Lantern Sleeves. 6E45. Lgt 40 to 43 in. $6.98. 6E46. Lgt 44 to 46 in. $6.98. Short or Long lengths in Misses' sizes, 14 to 20 or Ladies' sizes, 34 to 44. Silk and Wool Silvertone Frisca Crepe. Tan, Navy or Green. Smart tailored frock featuring the new higher waist-line indicated by the buckled leather belt and the smart molded hipline. Ultra fashionable is the smooth fitting collar and revers and the novelty tailored buttons on the front for an added decorative touch. The vestee of Eggshell Flat Crepe gives a dash of flattering chic. The circular flare skirt repeats the button trimming with button-hole effect on front which features two inverted pleats and is joined at hips to the long bodice with fancy seaming. The material, Silk and Wool Silvertone Frisca Crepe is one of the new light weight fabrics for spring and is interwoven with silver threads giving a very smart unusually dressy effect. It will give splendid service. 6K43. Lgt. 39 to 41 in. $6.98. 6K22. Lgt. 42 to 44 in. $6.98. Short or Long lengths in Junior' sizes, 13 to 19 or Misses' sizes, 14 to 20. All-Silk Flat Crepe. Lipstick Red, Corinthian Green (Dark Emerald), San Marco Blue (Royal), Black, or Pie Crust (New Tan). A new model featuring the graceful Bolero style and accenting the smart new silhouette with the tucked and modled [sic!] higher waistline and smooth fitting hip yoke, trimmed with self covered buttons. Fine self material pleatings trim the Bolero all around and the full circular flare drapes on the sleeves. The full flare circular skirt ripples modishly all around and dips fashionably in back. Smart little bows trim the front of bolero. Fine quality All-Silk Flat Crepe fashion this attractively priced and modishly styled frock. Use Order Blank enclosed! HAMILTON GARMENT CO., INC. Page 8

Loading...
>