Front page of the spring/summer issue of the company magazine Hänsel-Echo No. 5 from 1929. Drawing: Harald Schwerdtfeger.

Article: O.V., Let's go. With a photograph of the company founder and main owner Bruno Henschke, who turned 50 on 8 February 1929.

Article: Henschke, Bruno, The new fashion for spring and summer 1929. A fashion letter.

Article: Henschke, Bruno, The new fashion for spring and summer 1929. A fashion letter. The drawing shows the modern men's fashion in spring. In the foreground left a single-breasted jacket suit with two buttons and with rising lapels is shown, right also a single-breasted jacket suit with falling lapels, which is closed on only one button. The elegant cut is in accordance with the current ideal figure: "Wide shoulders, tight waist and narrow, flowing hips" (see page 3). Drawing: Harald Schwerdtfeger.

Article: Henschke, Bruno, The new fashion for spring and summer 1929. A fashion letter. In the illustration the chic men's evening wear is presented. On the left a cutaway ("cut") with striped trousers is shown, in the middle follows a tuxedo and on the right a Stresemann suit, which also shows striped trousers. Ascending lapels are obligatory for all models. Drawing: Harald Schwerdtfeger.

Article: Henschke, Bruno, The new fashion for spring and summer 1929. A fashion letter. The fashion article is flanked and illustrated here by tailor-made ladies' coats and costumes.

Article: O.V., Please follow us! This article is a spiritual tour of the Hänsel works, where half a million horsehair tails are processed annually. The article is illustrated with six photographs showing the various stages of the production process: 1. the warp shearing, 2. the washing, 3. the drying, 4. the straightening, 5. the cleaning, 6. the pressing.

Article: O.V., Hansel all sorts. The picture above shows sophisticated and formal men's wardrobe of 1929. On the left is a tuxedo, in the middle a tails or tailcoat with long lap and on the right an evening coat with concealed button facing, falling lapels and raglan sleeves. The wide, rising lapels of the tuxedo and tailcoat are covered with silk.

Article: O.V., Hansel sundries. The picture above shows men's coats (paletots). Typical for the single-breasted paletot is the concealed button facing. The second model with concealed button facing shows quilting. The other two paletots are double-breasted. All coats have a breast pocket for a handkerchief and present rising lapels.

Article: O.V., Plastic Shaping. The article is flanked by two illustrations showing the cut of the jacket, the shaping and the darts to be placed.