Cover, front page or title page of the mail order catalog no. 102 of the Chicago Mail Order Company from Chicago, Illinois, U.S.A, for spring and summer 1930. The World's BEST STYLES. The World's LOWEST PRICES. Spring and Summer 1930. 1889 — Style Leaders Then. 1930 — Style Leaders NOW. FREE Premiums See Page 3. WE PAY the POSTAGE. CHICAGO MAIL ORDER CO., CHICAGO. Index-Page 16. Catalog No. 102. [Page 1]

Ensembles DOMINATE the MODE for SPRING! See Our Dress and Coat Pages for Newest Ensembles …Widest Varieties in Fashion and Fabrics at WORLD'S LOWEST PRICES. The VERY NEWEST …2-piece… Ensembles. Showing the New Lengths and Silhouette as Approved by Costa, Carét, and Mag-Helly of Paris. Featuring the New "LACY" ALL WOOL TWEED. Rayon Flat Crepe Blouse. 2 C 4464—WOMEN'S SIZES—34, 36, 38, 40, 42, 44 inches bust. 2 C 4465—MISSES' SIZES—14, 16, 18, 20 years. 32, 34, 36, 38 bust. Are you Paris-bound? When you've secured your passport, remember another indispensable—an ensemble like this one, inspired by Andree Costa! It's what La Parisienne wears to smart places—also L'Americaine who is "aware." Of the new "Lacy" All Wool Tweed, porous, soft, light weight, immensely popular there, and soon to be here. Blouse attached to side-flared, front-yoked skirt, and lapels on unlined coat, of Printed Rayon Flat Crepe; button-decked jabot and neckband of plain crepe. COLORS—Tan combination, or Blue combination. Please state size and color. See page 91 for dress lengths. Price, Postpaid… $7.98. FAST COLOR Cotton Pique. 2 B 6690—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust only. 2 B 6691—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 bust. Make room in your clothes-closet for your cotton ensemble—everyone must have one—and what could be "sweeter" for summer! This one, a perfect delight and a marvelous bargain, is from a Paul Carét original. It's of Cotton Pique in fast color prints, with high waistline cleverly emphasized by a black patent belt that passes under slit "tuxedo" bands of the coat. Dress has white blouse, and embroidered motif, red tie, pleats and flares beneath the front yoke, and back belt with slide. Red pipings. COLOR—White with contrasting prints. Please state size. See Page 41 for dress lengths. Money-saving price, Postpaid… $2.98. GIRL'S 2-piece ENSEMBLE. SIZES 8 to 14 YEARS. ALL WOOL TWEED. 2 C 4460—SIZES—8, 10, 12, 14 years only. Lengths 28, 31, 34, 38 inches. The ensemble mode in miniature—showing the influence of clever Mag-Helly of Paris! Of All Wool Tweed, never as popular as now, with ultra-smart, nearly full-length coat. New cap sleeve blouse attached to skirt, has shirred, ecru-lace-edged "cross-over" collar, and is made of Printed Rayon Flat Crepe, as are the streamer facings on the unlined coat. Skirt is pleated and flared beneath the button-trimmed front yoke. Newest of styles! Rarest of values! COLORS—Medium Red or Medium Tan. Please state size and color. Money-saving price, Postpaid… $5.98. Stylish Footwear! Cuban or Spike Heel. 2 J 418—Spike heel, about 2½ inches high. 2 J 419—Cuban heel. SIZES—2½ to 8 only. Widths, C, D, E. COLOR—Suntan Beige with Tan. State size, width. Price, Postpaid… $3.98. New! Beautiful! High grade! Of Genuine Kid, cut out and underlaid. Ribbon lies. Reptile Grain! THE LATEST. Spike or Cuban Heel. 2 J 113—Spike heel about 2½ inches high. 2 J 114—Cuban heel. SIZES—2½ to 8 only. Widths C, D, E. Money-saving price. Postpaid. COLOR—Blonde. State size… $3.00. Fine quality Reptile-grained Leather with Kid Leather; gold pipings. Leather soles. Very smart style. Indeed big value. An Outstanding VALUE. Genuine CREPE RUBBER Sole. 2 J 52—SIZES—2½ to 8. Wide widths. COLOR—Blonde with Brown. State size. Price, Postpaid… $2.48. Swanky Calf Finish Leather sport oxfords. Long-wearing, very comfortable Crepe Rubber soles and heels. Perforated tips and lace-stays. Unlined. Guaranteed counters. Copyright 1930. Chicago Mail Order Co. Practice economy … buy here, where prices are always lowest! Page 2

SERIES No. 9—Applies only to purchases made between Feb. 1, 1930 and July 31, 1930. SPECIAL PREMIUM CERTIFICATE. The Chicago Mail Order Co. agrees to present to the holder of this Special Premium Certificate the choice of any one of the Valuable and Beautiful Premiums Shown on pages 4, 5, 6, 7, 8, 9, and 10 of this catalog. The Premiums will be given absolutely without charge, and delivery expense will be paid anywhere in the United States. It's easy to get your choice of these Premiums, for there is nothing to sell, no work to do, and you can save money for yourself and family while getting the Premium. HOW TO SECURE A LOVELY PREMIUM FREE! 1. All we ask is that your total purchases (not counting items returned or refunds) from any of our Catalogs or Sale Books amount to Fifty Dollars ($50.00) or more, between Feb. 1, 1930 and July 31, 1930. 2. All purchases must be made between the dates specified above. Orders sent before February 1, 1930 or after July 31, 1930 cannot be applied on this offer. 3. There is no limit to the amount you may order at one time—you may order to the amount of Fifty Dollars ($50.00) at one time if you want to, or you may send us as many orders as you wish, provided your total net purchases amount to Fifty Dollars ($50.00) or more and the last order is mailed on or before July 31, 1930. 4. We will appreciate it if you will make each order as large as possible, because it's the saving we make on postage charges, clerical work, labor, packing materials, etc., on large orders, that makes it possible for us to give these valuable premiums Free and at the same time maintain our Guaranteed Lowest Prices. 5. All purchases must be made only in the name of the person who signs this certificate. 6. Space has been provided at the right in which you are to enter the date and amount of each order you send us. Please be sure to keep this record. 7. SEND US THIS CERTIFICATE WHEN YOUR NET PURCHASES TOTAL $50.00 OR MORE—When your purchases not counting refunds or items returned, total Fifty Dollars or more, write your name and address in the space below, fill in the number of the Premium wanted, tear out the certificate, attach it to your order, and mail to us. The Premium you select will be shipped to you free of cost, delivery paid. This certificate is not to be sent to us until you have ordered to the amount of $50.00 or more. This Offer applies Only to Purchases made between Feb. 1st, 1930, and July 31st, 1930. Record here the Date and Amount of Each Order sent between Feb. 1st, 1930, and July 31st, 1930. Date | Amount. |__|__| Total Orders between Feb. 1st, 1930 and July, 31st, 1930. |__|__| Less Returns and Refunds |__|__| Net Purchases |__|__| Note—All purchases shown above must have been made in the name of the person whose name appears on this certificate. Please be sure to record all your purchases above. Name……… (Please Print). P. O. ……… (Please Print). State……… (In Full). R. F. D. or St. and No. ……… Number of Premium wanted……… If all orders were not sent from your present address, please write your former address here……… SPECIAL NOTE! If any of your friends or neighbors wish to avail themselves of this Premium Opportunity and want us to send them a catalog, please print their names on the lines below. Name……… P. O. ……… State……… R. F. D. or St. and No. ……… Number of Premium wanted……… Name……… P. O. ……… State……… R. F. D. or St. and No. ……… Number of Premium wanted……… CHICAGO MAIL ORDER CO., CHICAGO. SERIES No. 9. Copyright 1930. C. M. O. Co. For Complete Details on How to Order, See Page 291. Page 3

Premiums FREE. When Your Orders Total $50 or More—See Page 3. Either Watch FREE. WOMAN'S 15-jewel Beautiful Wrist Watch. What Every Woman and Girl Wants—and It's FREE! VS 30¼—We know of few ways in which we can better show our appreciation to the millions of women who trade here, than by offering this beautiful, dependable bracelet watch as a Premium! It's in the popular Tonneau shape, with hand-chased Chromium Plated Case. 10½ ligne size. High grade 15-jeweled Swiss lever movement. You will get a maximum of genuine satisfaction from this accurate, handsome timepiece which also makes a "perfect" gift. Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. MAN'S 15-jewel Reliable Timepiece. This Handsome Watch Given Away Free! See Page 3. VS 32¼—If you saw this handsome watch you'd want it immediately… it's really very good looking… and once you'd worn it you'd never part with it, for it's a dandy timekeeper. Dependable 15-jewel Swiss lever movement, set in a handsome engraved Chromium Plated case, with luminous hands and numerals. 10¾ ligne size. Runs 24 hours on one winding. Strong leather strap with Chromium-plated buckle. Any man would like to own one, and it's something every man needs. And just think, you get it Free, as Explained on Page 3, When Your Total Purchases Amount to $50 or More. Splendid 8-day BANJO CLOCK FREE See Page 3. (CHOICE OF 3 COLORS) VP 56¼—Clocks are such friendly ornaments, and here's a very handsome "Banjo" style wall clock, absolutely Free. A high grade, accurate timekeeper that runs 8 days on one winding. Of Wood, with floral decalcomania design, a brassia eagle, and polished brass side arms. Does not strike. 5-inch silvered dial, with convex, metal-rimmed glass. Hinged door has glass-covered art print. Height about 26 inches, width 8 ins., depth 2 ins. In Mahogany finish, also Sea Green or Rose Crackle finish. State color. Given Free When Your Total Purchases Amount to $50.00 or More, as Explained on Page 3. IMPORTED 15-PIECE Cereal and Spice Set FREE! COFFEE, TEA, SALT, RICE, SUGAR, OAT-MEAL, MACE, NUTMEG, CLOVES, ALL SPICE, GINGER, CINNAMON, PRUNES, VINEGAR, OIL. VP 51¼—15-piece Imported Cereal and Spice Set—To bring system, sanitation, and attractiveness into the kitchen. The containers are plainly marked to prevent error and save time, closely covered to keep contents fresh and clean, and, placed on a handy shelf, they save the housewife many unnecessary steps. Made of European Semi-Porcelain, with pretty decorations and cream color glazing over all, so that decorations can not wash off. Set includes 6 large jars, 6 small jars, 1 vinegar cruet 8⅜ inches high, a similar one for oil, and a salt box with smooth wood hinged cover. Splendid for yourself, or as a "kitchen shower" gift. Given Free When Your Total Purchases From Our Catalogs Amount to $50 or More, As Explained on Page 3. NOT A PENNY TO PAY – WE PAY POSTAGE too! Page 10

GUARANTEED LOWEST PRICES. We Guarantee Lowest Prices! We Positively Guarantee our Merchandise to be as low or lower in price than the same goods—quality for quality—can be obtained from any other mercantile establishment in the world. If you find you have paid us a higher price in any instance, write us, giving full information, and we will instantly refund the actual difference in cash. We allow no house, no matter where it is located, to undersell us. (In ordering from this catalog you are buying at the lowest prices at which any reliable concern in America can sell merchandise of dependable quality.) We Guarantee Satisfaction! We guarantee every article in this catalog to be exactly as illustrated, described, and represented. If upon receipt you find the merchandise you ordered is not entirely satisfactory, please return it at once and your money will be refunded, including return postage. (For 41 long years our Guarantee of Satisfaction or Money Back has governed every transaction, and today 4,000,000 customers buy with confidence, assured of complete satisfaction in every dealing.) We Guarantee Quality! Every piece of merchandise you buy from the Chicago Mail Order Co. is dependable in quality, and guaranteed to please and satisfy you in every respect. We never offer an article of questionable quality merely to quote a low price. Not only do we specify the kind of material and workmanship that goes into every item and select only the most reliable manufacturers to make our goods, but we put each item through the exhaustive scientific tests of our own laboratory. In buying for you we leave nothing to guesswork—we demand and get what we specify, so that you, in turn, get what you pay for in quality, value, and merchandise satisfaction. We Guarantee Quick Service! Our Quick One-Day Shipping Service is fast, dependable, and friendly. Many orders are shipped the same day as received, and the rest not later than the following day—no delays, no "ship-laters"; … your goods shipped at once, or your money back immediately in the form of a bankable check. (Our newly enlarged home is one of the finest Mail Order Buildings in America. It is modernly equipped throughout, to make possible the fast One-Day Service our customers now enjoy.) CHICAGO MAIL ORDER CO. ESTABLISHED 1889. CHICAGO, ILL. When You Buy for CASH You Buy for LESS. WE PAY POSTAGE ON EVERYTHING, EVERYWHERE. CHICAGO MAIL ORDER CO. CHICAGO. CHICAGO MAIL ORDER CO. Chicago, Ill. "Style Queen" Styles are always right … we're Style Specialists! (2) Page 11

Our 41 Years of Style Leadership Assures You of BETTER STYLES and FINER QUALITY FOR LESS MONEY. THE ADVANTAGES OF BUYING YOUR APPAREL FROM THE CHICAGO MAIL ORDER CO. 1. We Are Style Specialists! The Chicago Mail Order Company has devoted 41 long years to specializing in apparel for all the family. All our energy, brains, and business acumen has been utilized in acquiring the broadest possible knowledge of the art of correct dress. Experience has taught us all there is to know about style, materials, workmanship, values, and sources of supply. The benefit of our years of concentration in this particular field is offered to you in this catalog in the form of finer, more authentic styles, better materials, expert workmanship, and lower prices. How closely we keep in touch with the fashion trends was manifested by the fact that we were the first mail order house to offer you the new, longer styles. 2. Widest Varieties From Which to Choose! Within the covers of this Style Book you will find a wider variety of dependable apparel than can be found in even the big-city store. When it comes to ordering clothing for any member of your family, you have here the widest variety of styles, materials, sizes, colors, and prices from which to make your selection, and no matter how low the price may be, you are assured of your money's worth and more, for every article is positively guaranteed to satisfy. 3. We Always Sell for Less! Every article you buy here is honestly priced—priced as low as any reliable concern can sell merchandise of dependable quality. Our Lowest Price Guarantee on Page 11 is a frank, sincere statement that governs our pricing policy—a guarantee that offers you positive assurance that you always get the lowest price when you order from the Chicago Mail Order Company. In shopping, it's a decided advantage, a great satisfaction, to know that you are not paying more for the things you buy, than is absolutely necessary. 4. Our Famous "Style-Queen" Fashions Are Genuine Paris Styles! If you demand styles that are authentic—styles that most correctly portray the new mode, then you should wear "Style Queen" coats, dresses, and hats. Our "Style Queen" styles originate right in the very heart of the fashion center of the world—Paris, France. Many are actually designed by, and all bear the approval of, such world-renowned style establishments as the House of Worth, Paris, Paul Carét, Paris, Mag-Helly, Paris, and others. You could wear any of our styles in Paris and be right in the mode, yet our prices are lower than you pay for ordinary, far less authentic styles. Famous Beauties Endorse "Style Queen" Fashions … See Page 18. [With a hand-drawn picture of Paul] Carét, Paris. STYLE SPECIALISTS SINCE 1889. CHICAGO MAIL ORDER CO. Chicago, Ill. Practice economy … buy here where prices are always lowest! Page 12

…the house of WORTH, Paris… designs these "Style Queen" FASHIONS (Reg. U.S. Pat. Off.) Created by …JEAN CHARLES WORTH… WORLD'S FOREMOST DESIGNER. "As Worth goes, so goes the Fashion World"—is a common saying among those in Paris whose business it is to know style, for the house of Worth is the oldest, the most respected, and most renowned of the famous coutouriers. From the four corners of the world—for years upon years—fashionable women of wealth and royalty have sought out the house of Worth, in Paris, when they wanted not only what was new and novel, but also the most authentic in style. In a season that glorifies femininity, beauty, and charm, you will want to know that your clothes bear the stamp of Style Authority. No approval means so much as does that of the house of Worth. It is, therefore, with pardonable pride that we present to you, as the standard bearers of the Style Queen mode—the dress and suit on this page designed by Jean Charles Worth. You may select your dress or suit from this page or from the splendid array of Style Queen fashions which follow (pages 19 to 122) with the absolute assurance that they are practical—that they are wearable—that they are The Last Word in Style—The First Word in Value—The Ultimate Choice of women who know how to dress well and save money. CHICAGO MAIL ORDER CO. "Style Queen" FASHIONS. Extra Quality All Silk Flat Crepe. Antoinette. 2 B 6728—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust only. 2 B 6729—MISSES' SIZES—14, 16, 18, 20 years only; 32, 34, 36, 38 inches bust. "Designed by Worth!"—magic words in style circles—music to the ears of women—always mentioned with awe—and usually only in connection with creations costing "a queen's ransom!" What greater assurance of this frock's authenticity can be offered you! And need we stress that, at our price, it's miracle value? Fashioned of extra good quality All Silk Flat Crepe, it displays the Worth technique in every detail. Inverted tucks that define the lately revived natural waistline, tapering tabs that merge into the flared godets and create an illusion of stately height. Captivating collar and clever cuffs of ecru lace. So superior to styles offered elsewhere at this price, that comparison is obviously superfluous. COLORS—Cornflower Blue (medium blue with slight lavender tinge), Black, Firenze (deep bright) Red, Samoa Green (medium green). Please state color, and bust and hip measures. See dress lengths on page 41. Money-saving price, Postpaid… $9.88. 3-PIECE ENSEMBLE. All Wool Covert with All Silk Flat Crepe Blouse. Cosette. 2 C 4680—WOMEN'S SIZES—34, 36, 38 inches bust only. Skirt length 28 inches. 2 C 4681—MISSES' SIZES—14, 16, 18, 20 years only; 32, 34, 36, 38 inches bust. Skirt length 26 inches. Worth is, indisputably, King of Paris styledom—designer par excellence to royalty and the "beau monde." Women of rank and fame and beauty, come to him if they would have the benefit of his priceless talent—yet you can have this Worth creation brought to your door! A C. M. O. Company style coup! An ingenious conception of the ensemble—portrayed in Silver Rayon-flecked All Wool Covert Cloth with a decidedly Frenchy little "Eton" jacket that needed only stitching and a clever link-closing to set off its chic. Smart skirt is yoked and pleated all around, and the tasteful, button-decked blouse is of white All Silk Flat Crepe. True chic! Genuine Paris style! Incredible value. COLORS—Waikiki Brown (golden brown), Corinthian (medium) Green or Firenze (deep) Red. Please state color, and bust, waist, and hip measures. Money-saving price, Postpaid… $12.97. CHICAGO MAIL ORDER CO. Chicago, Ill. Practice economy … buy here where prices are always lowest. Page 13

4-H CLUB PARIS TRIP WINNERS. [Photographic picture:] Here are the happy winners of the Chicago Mail Order Co.'s Grand Prize … Misses Nancy Grosboll and Mary Jeanette Irwin, both of Menard County, Illinois. Sail in June, 1930, to Visit Fashion Centers of Paris. Little did Nancy Grosboll, fifteen year old motherless farm girl of Menard County, dream that in June, 1930, she would be sailing across the majestic Atlantic to visit the fashion centers of Paris, grim battle-fields of the World War, and the historic city of London. But it's true. Nancy is going, and with her, a team-mate, Mary Jeanette Irwin. Their trip, which was won in a North Central States Clothing Demonstration Contest, is the Grand Prize offered by the Chicago Mail Order Company. It came about in this way: Nancy joined a 4-H Club, an organization administered by the Agricultural Colleges, the United States Department of Agriculture co-operating. In these clubs boys and girls carry on projects in agriculture and home economics. Nancy chose to become proficient in the selection and construction of clothing—an art every girl and woman treasures. Through the 4-H Club Nancy found that she could best learn these principles from the authorities connected with the Home Economics Extension Division of her home State Agricultural College. Miss Grosboll and Miss Irwin also entered the Clothing Demonstration Contest, and won first honors in county and state, and later, the sectional contest at the Eighth National 4-H Club Congress held at Chicago. The subject of their demonstration was "Proper Selection of Clothing and Accessories." These fine young women who will be taking this cruise provided by the Chicago Mail Order Co., are two of the most outstanding individuals enrolled in the 4-H Clubs, the total membership of which is 825,000. Approximately 320,000 girls are enrolled in the clothing project alone. Accompanying the girls on this trip will be a state leader and a local leader of clothing club work. In addition to the grand prize of a trip to Europe, the Chicago Mail Order Co. provided educational trips to Chicago for eleven state champion teams, and handsome sterling silver medals for county champion teams entering into the competition. The insignia of the 4-H Club is a four-leaf clover with an "H" on each leaf, meaning the four-fold development of the Head, Heart, Hands, and Health. The 4-H Clubs have for their purpose the all-round development of the youth of rural America. The Chicago Mail Order Co. is happy to co-operate with the National Committee on Boys' and Girls' Club Work, and the constituted authorities, in extending this constructive and fundamental movement. [Photographic picture:] Above is a picture of 4H Club girls, taken in our Girls' Recreation Room, during their visit to our plant. Our guests on that day numbered 500, representing 44 states. CHICAGO MAIL ORDER COMPANY. CHICAGO MAIL ORDER CO. Chicago, Ill. Page 14

SELECT PARIS STYLES and Everything to Wear IN THE COMFORT OF YOUR OWN HOME. SHOP… the Easy, Economical Way! No matter where she lives, the thrifty woman will find within this catalog money-saving opportunities to buy all the apparel needs of the entire family without stepping outside her own home. No trips to the store to contend with, no shopping crowds to bother or jostle her, no salesperson to influence or hurry her decision, and no "closing-time" on her shopping hours. This catalog is the store within your home. If it's coats, dresses, hats, shoes, corsets, or hose she wants, all she need do is turn the pages of this book, and before her gaze will pass the best of the new Paris styles for spring and summer—wider in variety than can be found in any store, lower in price than she can secure them elsewhere style for style and quality for quality. If she is seeking practical and durable clothing, hose, shoes, or furnishings for husband, brother, or the children, this book is her guide to real economy, for the Chicago Mail Order Company guarantees Lowest Prices, Guarantees Satisfaction or Money Back, and Pays the Postage on Everything, Everywhere. Our tremendously rapid growth proves that millions of thrifty buyers have found that to order from our catalog in the comfort of the home is the ideal way, the easiest, most economical, and by far the most satisfactory method of doing the family shopping. CHICAGO MAIL ORDER CO. ALL SILK Flat Crepe (See Page 42). ALL SILK Chiffon (See Page 56). You Can Depend Upon the Chicago Mail Order Co. Four Million Customers Enjoy Trading Here—and Save Money. You may order from this Style Book as often as you wish, with the positive assurance that you always get the latest styles, and will get your money's worth or your money back—dollar for dollar and penny for penny. — These Great Banks Vouch for Our Reliability. Continental Illinois Bank and Trust Co. of Chicago. Foreman National Bank of Chicago. Guaranty Trust Company of New York. First National Bank of Joliet. Should you wish to know more about the Chicago Mail Order Co., we refer you to these banks or your own bank or Banker. WE SERVE YOU BEST. CHICAGO MAIL ORDER CO. WE SAVE YOU MOST. ESTABLISHED 1889. CHICAGO MAIL ORDER CO. Chicago. Ill. Where Values are best and Savings biggest. Page 15

INDEX-Seiten von A bis M.