Titelseite bzw. Cover des Herbst/Winter Versandhauskatalogs der Firma Charles Williams Stores Inc. aus New York City, New York, USA von 1925-26. Die Charles William Stores Inc. in New York City. New York Mode und allgemeine Waren. Herbst und Winter 1925. Der neue handliche Katalog noch genauso "GROSS" wie immer. Index Seiten 317-320. 9 R A200—$19.95. [Eleganter Wintermantel mit Pelzbesatz für Damen.] Siehe Seite 4. Titelillustration/Titelzeichnung: Charles William Stores, Inc., New York City.

Wadenlange Kleider, ein Mantel und Hüte. Obwohl die Pariser Haute Couture Knie kurze Kleider vorschlägt, setzen diese sich noch nicht durch.

THE Charles William Stores INC. NEW YORK CITY. Office of the Chairman. July 15th, 1925. To Our Many Valued Customers: — We hope you will be pleased with the new form of this our FALL and WINTER Catalog. It is easy to handle — It is more serviceable — It is lighter in weight — Thinner paper is used. The binding is firm — the pages are securely fastened — they cannot loosen. The assortment of merchandise is as large — the selection made with even greater care — the prices are low. It is always our purpose to give dependable merchandise — immediate shipment and quick action should anything happen to go wrong. We return your money at once with transportation charges if you are not satisfied. The many letters of approval received daily are an inspiration to our entire organization to greater activity and care in serving you. For this, and for your orders entrusted to us, we thank you. Faithfully yours, [hand-written signature of] Emory Lyon, Chairman. Copyright 1925 by The Charles William Stores, Inc. [Page] 1

Splendid Values. Speedy Service. Our Service. Many of our orders are shipped the same day we receive them – 8 hour Service and practically all of the balance on the following day – 24 hour Service. Wants To Know, How It's Done. The Charles William Stores, New York City. Your service is excellent and do not see how you could possibly improve it. The last time I ordered, the merchandise was received two days after the order was sent. The order went on the 10:45 A. M. train on a Thursday and on Saturday at 9:18 A. M. I had the tire. If you can beat that for service won't you let me know how you do it! C. E. HANSLING, Bloomfield, Conn. Printed with Mr. Hansling's Permission. Will Tell Neighbors Of Big Bargains. The Charles William Stores, New York City. The goods which I ordered came three days after I placed my order with you. I am very glad to state (as I always can) that the goods were very satisfactory and really more than I expected. I shall be very glad to tell neighbors and friends of your wonderful bargains. MARY E. MCCASHION, Albany, N. Y. Printed with Miss McCashion's Permission. Local Prices Twice as Much. The Charles William Stores, New York City. Your goods are of the best quality and I would have to pay twice the price that you ask at any of the stores here. Your prompt shipment can't be beaten. I assure you that I am very much pleased with the trade of your stores. ANNA MAE WOOD, Caldwell, W. Va. Printed with Miss Wood's Permission. Both Merchandise and Service Please. The Charles William Stores, New York City. I am more than pleased with the goods sent to my order, and I must also say you sure are prompt in sending out your orders. I was always pleased with the goods and merchandise that I received from you. And have not kept it a secret but have told my friends about it. I have told them that your Company is reliable in every way and stand back of their guarantee. OSCAR LEESE, Hanover, Pa. Printed with Mr. Leese's Permission. Could Not Expect Quicker Service. The Charles William Stores, New York City. We are glad to let you know that all orders we have received are very satisfactory. As for promptness, one could not expect any quicker service, considering the distance. The last order mailed Friday evening was received the following Tuesday morning. MRS. GEORGE J. GEBHART, Southboro, Mass. Printed with Mrs. Gebhart's Permission. Ask Our Customers—there are many in Your Community. The Charles William Stores Inc., New York City. We Refund to You Any Saving We Can Make on Postage. [Page] 2

The Charles William Stores Inc. The Long Established Mail Order Merchants of New York City. — Babies Wear… 96 to 102. Blankets & Comforters… 200 to 203. Clothing— Boys' & Youths… 261 to 274. Men's… 247 to 260, 275 & 276. Women's & Girls'… 4 to 63. Curtains & Draperies… 222 to 234. Dry Goods… 183 to 216. Furnishings, Men's & Boys'… 291 to 304. Gloves… 86 to 92. Hair Goods… 74. Hats & Caps… 299 to 301. Hosiery… 148 to 155. Jewelry & Silverware… 305 to 314. Millinery… 64 to 73. Notions… 218, 219, 235 to 246. Sewing Machines… 220, 221. Shoes… 156 to 182. Sweaters… 75 to 85. Underwear… 116 to 132 & 134 to 147. Work Clothing… 277 to289. — Complete Index by Items—Page 317 to 320. [Page] 3

Our Service. Many of our orders are shipped the same day we receive them – 8 hour Service and practically all of the balance on the following day – 24 hour Service. The graceful lines of this Lustrous Bolivia Coat are typical of what discriminating New York Women are wearing. So supple and becoming and yet in keeping with the laws of good taste. The material woven in a diagonal weave has a thick silky like surface. The rich soft dense Mandel fur (Nordic Fox) is doubly noticeable for a border on the favored flare skirt, collar and cuffs. Note the narrow underarm insert and trimming of silk stitching on the hips. The lining is of lustrous silk faced Satin de Chine. Length, about 47 inches. Sizes: 34 to 46 ins. Bust. State Bust measure. 9 R A200—Cranberry (as illustrated). 9 R A201—Black. 9 R A202—Brown. 9 R A203—Kit Fox (Gray). OUR PRICE, $19.95. Postage, 18¢ Extra. All Wool Velour. French Lynx Fur Trimmed. Full Lined. 9 R A 204—$14.98. Of all the coats, and there were many, many attractive ones, we chose this coat—representative of the styles and materials being shown in the best coats this Season. It is made of Fine All Wool Velour with large Black Lynx fur (imported French Coney), collar and side front border circular facing. This fur is long and thick and very silky in appearance. The underarm panel effect is quite unusual. It has a silk stitching design to match the cuffs and small self-covered buttons. The lining is of high lustrous self-striped Satinette and will prove very serviceable. Length, about 47 inches. Sizes: 34 to 46 inches Bust. State Bust measure. 9 R A204—Cranberry (Deep Red). 9 R A205—Brown. 9 R A206—Black. OUR PRICE, $14.98. Postage, 18¢ Extra. The Charles William Stores Inc., New York City. You'll Find a Wonderful Assortment of Coats for Misses—Pages 27 to 38. [Page] 4

Geradlinige Mäntel in der Mitte und Mäntel mit glockig aufgehenden Säumen. Die neue glockige Weite wird im Laufe des Jahres 1925 modisch.

Mäntel mit Pelzverbrämungen an den Kragen, Ärmeln und am Mantelsaum.

Striking New Effects. Finest All Wool Chiffon Broadcloth. Genuine Imported Sealine Fur. Full Satin de Chine Lined and Interlined. 9 R A232—$39.50. All Wool Chiffon Broadcloth. Smart is the word which so aptly describes this Coat fashioned of the finest All Wool Chiffon Broadcloth with genuine Imported Black Sealine fur collar, cuffs and border. Rows of silk braid applied in a novel way give it dash, style and a touch of individuality. It is warmly interlined and lined throughout with lustrous silk faced satin de chine. An excellent value at this price. Length, about 47 inches. Sizes: 34 to 46 inches Bust. State Bust measure. 9 R A232—Black. 9 R A233—Brown. OUR PRICE, $39.50. Post., 20¢ Extra. Caracul Seal Plush. Genuine Marmot Fur Trimmed. Full Lined. 9 R A234—$19.98. Caracul Seal Plush. The clever designer has created this beautiful Coat of Caracul Seal Plush and ingeniously trimmed it with Brown genuine (Mink) Marmot on the sleeves and semi-shawl collar. You wouldn't want a richer looking coat, so warm and practical. It fastens on the side with a loop and large novelty button. Lined throughout with a silk mixed lining of good quality. This really looks like a fur coat and costs considerably less. Length, about 47 inches. Sizes: 34 to 46 inches Bust. State Bust measure. 9 R A234—Black. OUR PRICE, $19.98. Post., 18¢ Extra. The Charles William Stores Inc., New York City. Charming Kimonos and Bathrobes Are Pictured on Page 115. [Page] 7

A Quartette of Style Leaders. Descriptions of Coats on Opposite Page. All Wool Angora Polaire. Full Satin de Chine Lined. Genuine Mandel Fur Trimmed. This stunning model of All Wool Angora Polaire has conservative grace which appeals to women of refinement and style. The material is woven of the finest yarns and has a deep brushed velvety nap. So simple and yet one of the most distinctive coats seen about New York. The wide collar and cuffs are of genuine soft fluffy Mandel fur (Nordic fox). You'll like the neat silk stitching design on each side and across the front where it fastens with one large button. Lined throughout with Silk-faced Satin de Chine. Length, about 47 inches. Sizes: 34 to 46 inches Bust. State Bust Measure. 9 R A235—Cranberry (Deep Red). 9 R A236—Reindeer Brown. 9 R A237—Rust (Copper Shade). OUR PRICE, $23.95. Postage, 18¢ Extra. Lustrous Bolivia Full Satinette Lined. Beaverette Fur Trimmed. Nothing could be more practical than this Coat of Lustrous Bolivia Cloth and at the same time have that air of smartness which is very necessary. Cut on simple lines and effectively trimmed, with silk braid and buttons on the side panel effects and sleeves. The collar is of brown beaverette (a soft dense fur similar to Beaver), making it a very advisable choice for winter wear. Lined throughout with good quality self-striped satinette. A coat which will be greatly admired by all your friends. Length, about 47 inches. Sizes: 34 to 46 inches Bust. State Bust Measure. 9 R A238—Cranberry (Deep Red). 9 R A239—Black. 9 R A240—Brown. 9 R A241—Kit Fox (Gray). OUR PRICE, $12.98. Postage, 18¢ Extra. All Wool Suede Velour. Genuine Mandel Fur Trimmed. Full Lined. Quality is the foremost thought in fashions and the one illustrated here ranks first in quality of fabric, design and workmanship. The material is the favorite All Wool soft suede Velour. It has those slim straight lines. Note the rich applique design of a contrasting color just above the fur border, the inside collar facing and again on the sleeves. Genuine soft, dense Mandel fur (Nordic fox) is used as a trimming. The lining is of sturdy self-striped satinette. Length, about 47 inches. Sizes: 34 to 46 inches Bust. State Bust Measure. 9 R A242—Cranberry (Deep Red). 9 R A243—Brown. 9 R A244—Navy Blue. OUR PRICE, $19.98. Postage, 18¢ Extra. Finest Crushed Deep Pile Silk Plush. Genuine Moufflon Fur Trimmed. Brocaded Silk Full Lined. The finest imported crushed deep pile Silk Seal Plush is the rich fabric used for this smart Coat, which is so beautifully trimmed with silky genuine Moufflon fur in a harmonizing shade. This new version of the fur border continues up the front to the one button closing and tends to give that circular movement. The lining is of excellent quality in a beautiful brocaded design. Length about 47 inches. Sizes: 34 to 46 inches Bust. State Bust Measure. 9 R A245—Cocoa Brown (with Beige Color Fur). 9 R A320—Black (with Gray Fur). OUR PRICE, $45.00. Postage, 20¢ Extra. The Charles William Stores Inc., New York City. See the Two-Reel Picture of Two Pretty Hats on Page 65. [Page] 8